What we do

We place accurate location data at the centre of everything we do

effective mobile marketing platform customer insights and powerful targeting options

Precision mobile marketing

location data sets to enrich your current media and advertising

Powerful data solutions

smart location enabled mobile apps engage users and generate increase audience revenue

Mobile app innovation

Accurate data, for all

Tamoco is making accurate data accessible for all. Our global network provides businesses, organisations, brands, developers access to the leading source of precise, real-time data. We're enabling businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data.

Tamoco is providing, first-party location data at scale. Thousands of developers, publishers, advertisers and businesses use Tamoco's accurate location data to fuel their business and operations.

Tamoco's global proximity network provides accurate location data at scale thanks to its global aggregation of location sensors and technology agnostic approach. At its core, Tamoco provides an unmatched ability to source high quality, first-party, real-time data.

This is unrivalled in accuracy and scale. Tamoco's mobile SDK ensures that data is real-time and first-party. Out network of sensors ensures that we can understand location across the globe with authority. The Tamoco API allows seamless, real-time integrations.

The Team

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Daniel Angel - Chief commercial officer

Daniel is talented in strategic digital business development, and boasts extensive experience in on-line products and general management. Before joining the team at Tamoco, Daniel lead the mobile payments team at EE and helped to launch the UK’s first mobile contactless payment service in partnership with Barclaycard. 

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Rune Bromer - Chief executive officer

Rune graduated with a Bachelors degree in maths and computer science. He continued to study computer science at Masters level before working as a software developer at TBWA/Play. He became a partner at BitBucket where he honed his skills in business development to help take the company to new levels, before it was sold to Atlassian in 2010. 

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Sam Amrani - founder & exec chairman

Prior to founding Tamoco, Sam worked for six years at EE, where he worked within various roles, including the business development team. This was responsible for bringing the first contactless mobile payments service and contactless mobile ticketing service to the UK. Sam also lead the development for non-payment related mobile NFC products and mobile data.

Board of directors

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Thor Bjorgolfsson

Thor Bjorgolfsson is a self-styled “adventure capitalist”, whose eye for a deal saw him rise to become Iceland’s first billionaire. Despite being ranked as the 249th-richest person in the world by Forbes magazine in 2007, his world came crashing down as the global financial crisis tore through Iceland.

Thor made his first fortune in the wild east of post-Soviet Russia with Bravo Brewery, battling off local thugs and corrupt politicians before selling the company for $100m to Heineken. Over the next six years he multiplied it 40-fold by investing in telecoms (mostly in eastern Europe), building up Actavis (a generic drugs company), and becoming the biggest investor, (along with his father) in one of Iceland’s three largest banks, Landsbanki.

After eight turbulent months of the financial meltdown and the collapse of Landsbanki, Thor lost 99% of his accumulated wealth; in 2010 appeared on the front-page of Iceland’s biggest newspaper apologising for his role in the crisis. Facing crippling debts, he refused to give in to bankruptcy, instead settling with his creditors and slowly re-building his business empire. By 2014, through the various strategic investments of his private equity fund Novator Partners LLP (the London-based alternative investment firm he founded), Thor had become a billionaire once more.

Thor continues to be an active investor in the emerging economies of Central and Eastern Europe and Latin America, with particular interest in telecommunications companies. He is Chairman of Novator, sits on several boards, and maintains a shareholding in companies including 1% of Actavis (which has a market capitalisation of $77.87 billion USD), Play a Polish telecoms firm, and CCP an Icelandic computer games company.


Anindya Ghose

Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments. He is the author of TAP: Unlocking The Mobile Economy, which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages. He is the Director of the Masters of Business Analytics Programat NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". He is the youngest ever recipient of the prestigious INFORMS ISS Distinguished Fellow Award, given to recognize individuals who (i) have made outstanding intellectual contributions to the discipline with publications that have made a significant impact on theory, research, and practice and (ii) intellectual stewardship of the field as reflected in the mentoring of doctoral students and young researchers. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of several disciplines in business schools globally.

He has consulted in various capacities for Apple, Berkeley Corporation, CBS, Dataxu, DFS Group, Facebook, NBC Universal, OneVest, Samsung, Showtime, 1-800-Contacts, and 3TI World, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity, Via, and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He occasionally serves as an expert witness for information technology and consumer-related litigation and has provided expert testimony in multiple trials and depositions. He has experience in securities, intellectual property, antitrust and competition, copyright infringement, and merger appraisal cases that have required industry domain knowledge, AI, machine learning, econometric and statistical issues. He has testified in a number of matters, including the Verizon-AOL merger appraisal, the Federal Trade Commission's case against 1-800-Contacts, and the interactive music streaming royalty rate case between Apple, Amazon, Google, Spotify, and the Copyright Royalty Board. He also serves as the Scientific Advisor to many start-ups around the world.

He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business. He is an accomplished high altitude mountaineer and has climbed in five continents.


Bret Hoberman, CBE

Co-founder of lastminute.com. As CEO from its inception, the team took the company to profit and gross bookings of over $2bn. lastminute.com acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 – 2004. In 2005 lastminute.com sold to Sabre for $1.1bn.

Co-founder and chairman of Founders Factory, a corporate backed incubator and accelerator.

Executive Chairman and co-founder of Founders Forum which hosts a series of invite-only, not-for-profit events for a private network of the world’s leading digital and technology entrepreneurs. The Founders Forum family includes - 

- Founders Intelligence (a specialist digital consultancy that advises corporates and investors on digital innovation and strategy);
- Founders Keepers (an executive search firm within the digital and technology space);
- Grip (an AI powered event networking solution); 
- SmartUp.io (a peer-to-peer knowledge sharing and micro-learning platform);
- Founders of the Future (an invite-only community of future founders); and 
- AccelerateHER (a network to champion and support women working in technology).

Executive chairman and general partner of firstminute capital, a London based international $100m seed fund.

Co-founder and chairman of Karakuri.tech, a provider of robotics, AI and automation systems for the $4tn restaurant and food services industry. 

Co-founder of mydeco.com, co-founder and founding chairman of made.com (a large multinational direct-from-factory consumer homewares retailer) & co-founder of PROfounders Capital.

Board member of The Economist, the advisory board for LetterOne Technology (a $16bn investment fund), the Oxford Foundry and the UK Government Digital Advisory Board. 

Appointed Commander of the Order of the British Empire (CBE). 

Young Global Leader of the World Economic Forum. Prime Minister's Business Trade Ambassador. Business Council for Britain under Prime Minister Gordon Brown. 


Olli-Pekka Kallasvuo

Olli-Pekka (OP) Kallasvuo is a former CEO and board member of Nokia Corporation. He was the CEO from 2006 until September 2010. Before that he served the company in various executive roles, including the positions of the COO, CFO, the head of the Mobile Phones Division and the head of Nokia in the Americas. He continued as the chairman of the board of directors of Nokia-Siemens Networks until September 2011. 

He is the vice-chairman of Telia Company and the vice-chairman of SRV GROUP, a publicly traded innovative construction and infrastructure development company. OP also is the Chairman of Zenterio AB, one of the largest software developers for the set-top box market. He also is the Chairman of Veikkaus Oy, the national gaming, betting and gambling company offering its services to about 1.9 million customers in Finland.

He served as the Monitoring Trustee, reporting to the European Commission, supervising the merger between Intel and McAfee.

OP is a former chairman of the following publicly-traded companies: Sampo Plc, F-Secure Corporation, Maillefer SA and Nokian Tyres Ltd. In addition, He is a former chairman of Helsinki Stock Exchange. He has also served as a member of the boards of EMC Corporation, Fortum Corporation and YLE (Finnish Broadcasting Company).

He has served as a member of the European Round Table of Industrialists, Council of the EU-Russia Industrialists Round Table, and as an Economic Advisor to the Governor of Guangdong Province (China). In 2009 Kallasvuo headed the high prestige panel for Economic Times in India Awards for corporate excellence. In 2008, OP was chosen the European Businessman of the year by Business Week.

He was the chairman of the committee supporting Helsinki as the World Design Capital 2012.

He holds a master's degree in law and an honorary doctorate from the University of Helsinki.


Simon Andrews

For the last 20 years he has been starting & running businesses that help brands profit from the new opportunities Digital enables. Simon's new role leading The Media Kitchen in Europe draws upon this experience and his deep domain knowledge of Digital, Mobile and AdTech

Simon's last business - addictive - evolved from an agency model to a consultancy. Their weekly newsletter, Mobile Fix, has subscribers at Google (500+) Snap, FB, eBay, Yahoo etc as well as many VCs brands & agencies.

In 1995 Simon was one of 3 partners who launched what became Modem Media in Europe – growing from 6 people in one room in Soho to 250 people in London, Paris & Munich.

He then joined DLKW as a Partner in 1999 at the time of their MBO & built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture which focused on emerging media such as mobile & social in 2005

Simon went on to be headhunted by WPP/MindShare in 2006 as Global Chief Digital Strategy Officer - part of the global management team - and some of the Big Picture team &clients were absorbed into Mindshare.

Simon speaks at conferences around the world & published in many industry titles. I've spoken at events in Shanghai, Cannes, Berlin, Nice, Las Vegas and Sao Paulo and at events for Google, Facebook, Yahoo, Balderton & more)

The evolution of mobile location

Accurately connecting the online and offline worlds


The evolution of mobile marketing, proximity and location

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