Apple has announced support for NFC without third party brands. Apple NFC brings huge potential for brands, advertising and product makers who want to connect the digital and physical worlds.
Europe's largest digital marketing conference begins this week. We look at the key trends in digital marketing trends that will shape the discussion at DMEXCO from big data to GDPR.
Data fuels the modern brand. Data is providing brands with the ability to personalize, predict and understand. Find out what data can achieve and see examples of big data.
What makes accurate location data? It’s important for customers to understand what good location data looks like. Understand location data methodology to get a better idea of what leads to accuracy in location analytics.
The retail industry is evolving rapidly. The way that consumers shop is changing. Find out how big data is transforming retail and helping brands to connect with their customers like never before.
A practical guide to understanding what you can achieve with location data. UCreate smart audience segments based on historical behavioural data. Target in the moment with the right message. Get valuable business intelligence and insights from location data.
We take a comprehensive look at how big data and location intelligence is disrupting industries from marketing to transportation. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a variety of industries
Understand how location data will improve your mobile targeting campaigns. Programmatic and social mobile campaigns benefit from accurate location data. Learn how to use data and what makes good data sets.
Location-based marketing has always been in practice. Today the advanced proximity networks allow brands to target mobile devices with unprecedented accuracy. Find out how we moved from Wi-Fi to geofencing and how we use beacons to deliver contextual, relevant advertising and marketing.
Understand how location data is improving marketing attribution and allowing brands to accurately map the customer journey. Location intelligence is helping to close the online to offline attribution loop.
How will location data and location data grow and develop in 2018? As more businesses deploy location intelligence, find out what is fueling this rise in adoption. Accurate and actionable location data is key for companies looking for a competitive advantage.
Mobile targeting is important for advertisers and marketers looking to run effective mobile campaigns. Location data and location intelligence can help target mobile devices effective, optimise budgets and improve campaigns.
The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits.
Advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users