The digital supply chain is a swamp. We need to clean it up. GDPR is just the beginning - it's time that the industry took responsibility and focused on data security, privacy and transparency.
Data fuels the modern brand. Data is providing brands with the ability to personalize, predict and understand. Find out what data can achieve and see examples of big data.
The retail industry is evolving rapidly. The way that consumers shop is changing. Find out how big data is transforming retail and helping brands to connect with their customers like never before.
A practical guide to understanding what you can achieve with location data. UCreate smart audience segments based on historical behavioural data. Target in the moment with the right message. Get valuable business intelligence and insights from location data.
GDPR is just as important for apps as marketers. Make sure that your mobile app is private by design, and ensure that your users have the right to be forgotten. Practical advice on general data privacy regulation for app developers and app publishers.
Take a look at five important trends in the world of apps and what these mean for your app project. App monetization and app engagement are important aspects of an app business - so it's time to learn how global app trends are affecting these.