Storytelling is a life skill that can help you in many areas in life. For instance, if you want to pitch a prospect, you might struggle with writing a captivating hook. So many people struggle with starting the first lines of their email, podcast, or book. If you can relate, then you might want to know some of the common… Continue Reading

Marketers have long since stopped catering to the lowest common denominator. Instead, they’re now leveraging the copious amounts of data we create online to find just the right audience for the products they’re promoting. Geospatial data is indispensable for modern customer segmentation and profiling. What exactly is geospatial data? How does it benefit marketers’ efforts? Why is taking pains to… Continue Reading

Event organisers are always looking for new and interesting ways to engage with and keep their attendees engaged during and after their event. From the increasing variety of vendors, dedicated areas to network, and recognizable speakers, to modern event attendee tracking technology and digital rewards. In this article explore the tools and strategies used to attract and engage event attendees… Continue Reading