A practical guide to understanding what you can achieve with location data. UCreate smart audience segments based on historical behavioural data. Target in the moment with the right message. Get valuable business intelligence and insights from location data.
GDPR is just as important for apps as marketers. Make sure that your mobile app is private by design, and ensure that your users have the right to be forgotten. Practical advice on general data privacy regulation for app developers and app publishers.
Take a look at five important trends in the world of apps and what these mean for your app project. App monetization and app engagement are important aspects of an app business - so it's time to learn how global app trends are affecting these.
We take a comprehensive look at how big data and location intelligence is disrupting industries from marketing to transportation. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a variety of industries
Everything you need to know about app monetizaiton. App monetization strategy breakdown. Pros & cons. How to optimize and generate the most revenue. App monetization trends. Hybrid app monetization and much more.
Understand how location data will improve your mobile targeting campaigns. Programmatic and social mobile campaigns benefit from accurate location data. Learn how to use data and what makes good data sets.
Location-based marketing has always been in practice. Today the advanced proximity networks allow brands to target mobile devices with unprecedented accuracy. Find out how we moved from Wi-Fi to geofencing and how we use beacons to deliver contextual, relevant advertising and marketing.
Understand how location data is improving marketing attribution and allowing brands to accurately map the customer journey. Location intelligence is helping to close the online to offline attribution loop.
How will location data and location data grow and develop in 2018? As more businesses deploy location intelligence, find out what is fueling this rise in adoption. Accurate and actionable location data is key for companies looking for a competitive advantage.
Mobile targeting is important for advertisers and marketers looking to run effective mobile campaigns. Location data and location intelligence can help target mobile devices effective, optimise budgets and improve campaigns.
Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.
The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.