Everything you need to know about app monetizaiton. App monetization strategy breakdown. Pros & cons. How to optimize and generate the most revenue. App monetization trends. Hybrid app monetization and much more.
Understand how location data will improve your mobile targeting campaigns. Programmatic and social mobile campaigns benefit from accurate location data. Learn how to use data and what makes good data sets.
Location-based marketing has always been in practice. Today the advanced proximity networks allow brands to target mobile devices with unprecedented accuracy. Find out how we moved from Wi-Fi to geofencing and how we use beacons to deliver contextual, relevant advertising and marketing.
Understand how location data is improving marketing attribution and allowing brands to accurately map the customer journey. Location intelligence is helping to close the online to offline attribution loop.
How will location data and location data grow and develop in 2018? As more businesses deploy location intelligence, find out what is fueling this rise in adoption. Accurate and actionable location data is key for companies looking for a competitive advantage.
Mobile targeting is important for advertisers and marketers looking to run effective mobile campaigns. Location data and location intelligence can help target mobile devices effective, optimise budgets and improve campaigns.
Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.
The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users