Create a smart offline venue
Attribute what happens inside your venue at all times. You can finally understand what is happening and contributing to sales trends using proximity.
Finally understand how and when your customers are visiting your venue. Visualise your busiest times and in venue areas. remove the unknowns surrounding the operation of your venue.
Use analytics to learn what is successful in driving business to your venue. Attribute your increased visits to concrete business decisions. Connect the offline world to your P+L.
Get a thorough understanding of your customers. What kind of person visits your venue? Which of your customers responds best to your marketing. Know what will work best for your audience.