An object that can be addressed, typically for the purpose of identification or communication.
James is the head of marketing at Tamoco
Category: Location
An advertising identifier (AdID) is a resettable, device-level ID that lets advertisers recognise a device across apps without using a permanent identifier such as a hardware serial number. On Android it is the Google Advertising ID (AAID); on Apple devices the equivalent is the Identifier for Advertisers (IDFA). The umbrella term for both is mobile advertising ID (MAID).
What it is used for
Advertising identifiers underpin three common jobs: building audience segments, capping how often someone sees an ad, and attributing an outcome back to the campaign that caused it. Because the same ID appears across apps on a device, activity can be joined together without needing a name, email address or phone number.
Why it is resettable
The defining property of an AdID is that the user controls it. It can be reset at any time, which breaks the link to previous activity, and it can be switched off entirely. On iOS, Apple’s App Tracking Transparency framework means the IDFA is only available after the user explicitly opts in, which sharply reduced its availability from 2021 onwards.
Is an advertising ID personal data?
Under the GDPR, an advertising identifier is generally treated as personal data, because it singles out a device and can be combined with other information to identify a person. It therefore requires a lawful basis for processing, which in practice usually means consent.
Related: read how Tamoco sources consented location data.
James is the head of marketing at Tamoco
A region with defined boundaries, typically for the purpose of government administration.
James is the head of marketing at Tamoco
A subdivision of an administrative area, typically for the purpose of government administration.
James is the head of marketing at Tamoco
The process of combining data from multiple sources into a single dataset.
James is the head of marketing at Tamoco
The three-dimensional space above and around a location, typically defined by altitude.
James is the head of marketing at Tamoco
The vertical distance of a point above or below a reference point, typically sea level.
James is the head of marketing at Tamoco
Amazon S3 buckets are used to store and serve files for websites hosted on Amazon’s servers.
James is the head of marketing at Tamoco
The quantity of two-dimensional space enclosed within a set of boundaries.
James is the head of marketing at Tamoco
A specific area that is being studied or considered.
James is the head of marketing at Tamoco