Categories
Data

Ways Geospatial Analysis Can Help Solve Challenges in Education

Geospatial analysis is a powerful tool for visualizing and understanding geographic data. It enables us to make connections between different types of geographical information, such as population density, land use patterns and climate change. By applying statistical techniques to the data sets obtained from remote sensing platforms and terrestrial surveys, we can gain insights into how our planet works and uncover hidden trends in the environment. 

What can GIS be used for?

 

This knowledge can be used for a variety of applications, including urban planning, environmental protection, public health initiatives or resource management. Geospatial analysis also helps us gain a deeper understanding of natural disasters, such as floods or hurricanes, by providing an interactive way to study their effects on society at large. In fact, it’s a very common topic to study at universities. However, it’s quite complicated too. So if you were given an assignment on GIS and you need help with it, check the latest tech tools for students. For example, you can use a summary generator for essay that will reduce your time spent on writing. As a result, you will have a chance to spend more time reading about GIS than writing about it. 

 

In short, geospatial analysis provides a powerful means to better understand our world, helping us make more informed decisions about how to manage and protect it. 

What are the benefits of geospatial analysis?

 

Using geospatial data in analytics offers a variety of potential benefits, including improved accuracy and more in-depth insights. Geospatial data can be used to take into account the physical location of events or objects being studied in an analysis. Thus, it provides contextual information that is impossible to deduce from other kinds of data sources. 

 

Geospatial data can aid disaster relief efforts by allowing organizations to track the movement of people, supplies, or equipment in real-time. It can also provide valuable insight into traffic flow patterns and subtle environmental changes through satellite imagery. In addition, geospatial data can help companies better understand their customer base by mapping out where customers live and how they interact with the company’s products or services. 

Why GIS in education matters

 

GIS is an essential tool for understanding our constantly changing world. Through its mapping tools, GIS promotes spatial literacy: awareness of how physical and human phenomena are related to geography. This type of knowledge is increasingly necessary in today’s interconnected world, where decisions made in one location can have a global impact.

 

The use of GIS in education has been linked to improved academic performance, critical thinking skills, problem-solving abilities, and increased engagement with learning activities. Students who learn about geography through GIS experience more success on tests that measure their geographic knowledge. By combining complex data sets from different sources into interactive maps, students better understand the relationships between data points and gain valuable insights into the trends shaping our planet.

 

GIS also teaches students to look at data from multiple perspectives, encouraging them to think analytically and challenge assumptions. This type of critical thinking is essential for making informed decisions about the future of our planet. As GIS technology continues to evolve and expand, it will remain a vital tool for educating the next generation’s problem-solvers and innovators. GIS in education helps students develop the skills they need to become responsible global citizens who can make meaningful contributions to their communities and the world at large. 

 

By providing students with an understanding of geography and its related phenomena, GIS helps create an awareness of the role that physical location has on human behavior and decision-making processes. Students gain an appreciation for how the environment can influence our lives and how human actions can shape the earth’s future. As GIS continues to play an important role in education, its potential to inform and educate future generations is immense. In a rapidly changing world, GIS tools are essential for helping students understand their place in it.  With access to up-to-date datasets from around the globe, GIS provides invaluable insight into our planet’s current state as well as its possible futures. 

 

Therefore, GIS should be recognized for its importance in education and offered as part of any comprehensive geography curriculum. It is through this kind of instruction that students will gain the knowledge they need to make informed decisions about their own pathways and those of our ever-changing world. 

In conclusion 

 

Employing GIS in classrooms and other educational settings is an essential step towards equipping our students with the knowledge they need to make meaningful contributions to society. By leveraging GIS’s mapping tools, educators can provide students with a better understanding of spatial relationships and better equip them to tackle the challenges of tomorrow. Whether it be analyzing population trends or studying natural phenomena such as climate change, GIS provides a valuable platform for teaching students about their place on this planet and how their individual actions can have far-reaching impacts. 

Categories
Business

5 Ways to Grow Brand Awareness in 2023

Did you know that consistently presenting a brand on many platforms can increase revenue by up to 23%? This is just one of the benefits your business can get from creating and growing brand awareness. If you have been wondering why your revenue has not been impressive, you should take a closer look at how aware of your brand your customers are. However, increased revenue is not the only advantage of making people aware of your brand; there are many other merits if you master the art. 

 

Many businesses have shut their doors as a result of not understanding how to grow awareness for their brands. They had good products but lacked the know-how of creating consistent awareness for their businesses. That know-how is what this article will teach you. When you finish reading, you will have a good grasp of the whole concept of brand awareness and be ready to implement it in your business.

 

What is brand awareness?

 

Brand awareness is an integral part of a marketing campaign, just like market segmentation and established KPIs. Brand awareness involves how customers and prospective ones identify and remember your brand. When a consumer or potential one is aware of your brand, they know what it is about and what to expect. They are familiar with your niche, values and personality.

 

Let’s use Apple as an example. Apple users and would-be users are familiar with the logo, design and adverts. You’ll see adverts and know they’re Apple adverts even before you see the logo or hear the name. That is brand awareness. You know you’re building awareness for your brand when people can identify marketing elements that are peculiar only to you. 

 

Levels of brand awareness

There are four levels of brand awareness. Understanding them will equip you to grow awareness for your brand.

 

Zero awareness

At this stage, your prospective customers have no idea who you are. They have never heard of your brand or they’ve heard of it, but it didn’t stick. However, this shouldn’t be cause for alarm. See the bright side and view their minds as fresh, fertile lands where you can plant your brand awareness. Acknowledging this set of prospects helps in building a robust marketing campaign.

 

Recognition 

This is the level where your customers and prospective ones recognize your brand. They can identify your brand’s visual symbols like logo, color, slogan and packaging. Consumers at this level can say a few things about your brand. However, that is where it ends. There is no element of loyalty yet and if you slack in your marketing campaign, they can slip away. 

 

Remembrance

When customers remember your brand without any prompt, they’re at the remembrance level. At this level, your brand name jumps into their mind anytime they need your product or someone else needs it. Your brand becomes synonymous with the category your product belongs to. For example, people say, “Get me a Burger King,” instead of “Get me a burger,” because, in their minds, Burger King is synonymous with a burger. Customer loyalty has kicked in at this stage.

 

Differentiation 

Differentiation is the final level of brand awareness. At this stage, customers become fans and can differentiate between your product and others. When they use a similar product, they immediately note that it’s not the same as yours. This happens quite often to Apple products, with some customers saying they can’t use any other phone or computer. In their minds, no other product comes close. They identify with Apple’s values and causes and will do anything to promote the brand. This is the level to aim at. 

 

5 Ways to grow brand awareness in 2023

After grasping the concept of brand awareness, the next step is to learn ways to start and increase it. Here are time-tested strategies to apply in your marketing campaign to grow awareness for your brand. 

 

Be relatable

When creating awareness for your brand, abstraction doesn’t cut it. People respond to what they can relate to. It doesn’t matter if your product is technical and not what the regular person understands. Find the human angle to it. What problems is it solving? How does it make life better for people? Does it impact the community? Does it protect the environment? Creating a relatable marketing campaign is one of the first steps to take when growing awareness for your brand.

 

Sell digital products

A digital product is an intangible product sold online. Examples are eBooks, courses, tutorials and guides, podcasts, research and data. A guide to selling digital products online will go a long way in helping you to decide on which products your brand should start selling and how to go about it. Selling digital products helps you reach more people and is a great way of putting your brand out. When people buy your products, your brand registers in their minds and your brand awareness grows.

 

Invest in SEO

The world has gone digital and even though traditional methods of boosting awareness for a brand still serve their purpose, you must embrace modern approaches. Investing in SEO is a great way to improve your brand awareness. SEO involves optimizing websites and pages so that they rank higher or people see them first in search engines. Use SEO to boost your brand awareness by publishing and optimizing content that will give you higher visibility. Roll out content that talks about your brand, what you offer and how you improve lives. 

 

Be a guest blogger

Using SEO to boost your website or blog is great but it has limits. To further grow your brand awareness, write as a guest for other blog sites. Being a guest blogger gives you a wider reach and opens you up to new audiences, especially if you’ve been doing location-based marketing. Sharing information about your industry and product on other blog sites establishes you as an authority and increases the awareness of your brand.

 

Master the art of storytelling

Everyone loves a good story! Little wonder it’s a potent means of communication and highly recommended in copywriting. Stories make your copy interesting and relatable, drawing people to your brand. People’s attention span on the internet is limited but a good story will grab their interest. Learn how to share your brand story, your customers’ experiences, and how your values are changing the world. This approach will stand you out and make your brand more popular.

 

Benefits of brand awareness for your business

Why all this fuss? Why should you put in all this work to grow awareness for your brand? Here are compelling reasons why you should invest in brand awareness.

 

It creates trust in the brand

Brand consistency, a characteristic of brand awareness, creates trust for your brand. When people see you’re consistent with your message and branding, they will start to like and trust you. This is a great way to establish a brand relationship with customers and would-be ones. 

 

It increases profits

Eventually, brand awareness leads to more profits. The more people know your brand, remember and differentiate it, the more sales you’ll make. People buy from brands they trust and since trust is one major advantage of brand awareness, profits will definitely increase. 

 

It builds customer loyalty

Remember the example of Apple given earlier? Brand awareness rewards you with customer loyalty and turns your clients into your ambassadors and marketers. They wouldn’t want to use any other product except yours and will go out of their way to promote your brand. Although it takes a lot of work and investment to get to this level, it is well worth the effort. 

 

It helps to expand your business

When people know, like, trust and are loyal to your brand, they will embrace other products from you. If Apple launches a new product today, they won’t have to worry about getting fresh customers. They are assured that their fanatic customers will accept the product, buy it in a frenzy and even recommend it to others. This is one of the most rewarding benefits of brand awareness; it gets to a stage where you won’t have to do so much marketing; your brand has done the most work. 

 

Master the art of brand awareness and see the dividends in your business

A marketing campaign is incomplete without brand awareness. Creating and growing awareness for your brand makes customers and potential ones know, like and trust your brand. Also, brand awareness requires careful strategy as consumers are at different levels of awareness. 

 

Making your brand popular is not a day’s job but it yields a bountiful harvest if well executed. Being relatable, selling digital products, using SEO, becoming a guest blogger and mastering the art of storytelling are some ways to build brand awareness. You stand to gain trust from consumers and prospects, customer loyalty, increased profits and business expansion.

Categories
Business

Use Cases of Machine Learning in Education Industry

Changes in the field of education have been dramatic in the last few years. As more chores can be done remotely, students and teachers benefit from more convenient and effective education. Machine learning has improved our capacity to plan effectively. We have just scratched the surface of its potential applications. The value of deep knowledge in disciplines like education and machine learning is growing. This article discusses machine learning’s benefits in educational psychology. Find out why they will shape schooling in the future.

 

What Is Machine Learning In Simple Words?

Before going further into machine learning benefits, you should know what it is. It’s having a profound effect on the ways where we educate students and conduct academic research. It helps teachers discover at-risk students earlier so they can improve their academic performance and keep them in school. Understudies might benefit from classification essays samples and learn useful data on machine learning itself. The purpose of such an essay is to teach pupils how to break down information into its constituent parts. Inevitably, it will crop up in the coursework of secondary school and university students. AWS is engaging with public sector specialists to adapt to this industry’s evolving terrain and equip every student for success.

 

Real-life Examples Of Machine Learning

After getting to know with basics, it’s time to shuffle on the machine learning examples in real life. Using machine learning, PCs can analyze and benefit from a wealth of client information. It functions according to its predetermined instructions while also adapting to novel circumstances. In response to new information, algorithms learn to behave in ways that were not initially included in their design. With the ability to understand context, a virtual assistant might quickly sift through incoming emails and pull out the most relevant data. Now, let’s have a look at some true samples.

 

  • Diagnosis in Medicine

Medical professionals may benefit from machine learning’s use in an illness diagnosis. Chatbots that employ voice recognition are being used by doctors to analyze patient complaints. Instances from real life that illustrate the diagnostic process:

 

  • Helps in making a diagnosis or offering therapy suggestions.

 

  • The fields of oncology and pathology rely on this method to identify malignant tissue.

 

  • Fluid analysis of the body.

 

  • Identifying The Speaker By Sound

The speech-to-text translation is now possible using machine learning. Software applications may transcribe audio and recorded speech. Analyzing sound amplitudes across time and frequency ranges may segment the voice. Samples of voice recognition in everyday life:

 

  • Using your voice to search.

 

  • Dialing by voice.

 

  • Automation of home appliances.

 

Gadgets like Google Home and Amazon Alexa make extensive use of voice recognition algorithms.

 

  • Retrieval

Organized information may be gleaned from uncontrolled data using machine learning. Vast troves of client information are collected by businesses. An automatic approach streamlines the laborious task of manually labeling information for use in analytics programs. Extractors in the real world:

 

  • Model the occurrence of vocal cord problems and use the results for prognosis.

 

  • Create tests, treatments, and strategies to stop the diseases before they start.

 

  • Assist doctors in making prompt diagnosis and treatment decisions.

 

These procedures are often quite time-consuming. Machine learning, however, can monitor and cull data to the scale of thousands of examples.

 

Machine Learning For Education

When it comes to machine learning for education, it would be best to focus on its advantages. So, let’s jump straight into it and see a few samples.

 

  • Personalized Learning

The conventional model of education assumes that one size suits all. Therefore, all classes follow the same curriculum, books, and other material. With the use of machine learning, classroom instruction may be modified to meet the unique needs of each scholar.

 

  • Faster Grading

To assist with assessments and grading, educators must have rapid and easy availability of students’ material. All sides desire as few biases as possible. The rising use of machine learning in educational technology has improved test quality and may have reduced prejudice.

Conclusion

It’s easy to dismiss the idea of using machine learning in the classroom as just another marketing ploy. People do it to get business owners that will eventually spend more money and improve the educational sector with investments. However, the reverse is true in reality. The organizations that have adopted it have seen firsthand the many positive effects it has had on their operations. And you should think the same way.

Categories
Geospatial

How Geospatial Data In Fintech Is Expected To Revolutionize The Way You Bank

With an estimated compound annual growth rate (CAGR) of 19.8%, the Global Fintech market will hit $332.5 billion by 2028. And there are no signs of slowing down in sight.

Deloitte says the second wave of fintech is right around the corner. And it involves partnering with technology companies to use data to gain access to new markets, understand their customers, and learn the “secret sauce” that powers innovation.

In a fast-paced industry that requires quick thinking to stay at the top, fintech companies are turning to geospatial data to help improve their offerings.

By using this information, businesses can understand their customers’ behaviors and use that knowledge to create products and services that meet their needs.

In this article, we’ll explore how geospatial data will revolutionize how you bank and participate in any other kind of financial transaction, for that matter.

Let’s dive in. 

 

What is geospatial data in fintech?

Geospatial data or location data is inherently dependent on location or organized so that it can be easily mapped to various locations.

And it’s becoming more and more common in fintech applications to help financial institutions better understand their customers.

For example, geospatial data helps track where people use mobile banking services or how often they visit their bank in person. Now banks can access powerful data that’s perfect for making data-backed decisions about which locations should receive new branches or ATMs based on customer demand and behavior patterns.

With the growing demand for geospatial data, financial institutions are rapidly investing in data center infrastructure. Fintech companies need the right technology to store and manage new data sources. Without it, they can’t keep up with a competitive industry that wants to serve its customers.

Let’s review some ways geospatial data in fintech is revolutionizing the banking industry. 

 

Increase location-based services

Location-based services are one of the most popular uses of geospatial data. These services use your phone’s GPS (or other location-based technology) to pinpoint your location and then deliver relevant information based on that location.

Take Starbucks, for example. As you drive or walk closer to a Starbucks brick-and-mortar location, your Starbucks card that’s stored in your Apple wallet suddenly appears on your smartphone’s lock screen. If you weren’t daydreaming of a pumpkin spice latte, you are now.

Banks can learn a thing or two from Starbucks. Starbucks holds more than $1 billion in deposits from gift card sales, both in the physical form and on their mobile app.  

(Image source)

Not only do they hold more cash than many banks, but they also put geospatial data to excellent use. The simple notification that you are near Starbucks plants a seed in the consumer’s mind. Now, they can’t pass up that pumpkin spice latte on a crisp fall afternoon.

According to a recent study by Capco, customers are highly interested in text alerts and notifications about opportunities to transact more efficiently.

Banks can use Starbucks’ location-based strategy to send a message to your phone when you are near an ATM. This alert is especially helpful if it’s been a while since your last visit, and you might need to restock your wallet with cash.

Or, if you enjoy the buy now, pay later option, you might receive alerts for all the stores that accept this payment method during your next shopping spree.

 

Improve customer experience with personalized services

The future of financial services is here and more personalized than ever.

In the past, you might have had a relationship with your bank that was mainly transactional: you’d go in, deposit checks, withdraw cash from an ATM, maybe get a loan, or apply for credit. That’s all well and good — but it doesn’t give you the kind of personalized experience that we’re seeing more and more in fintech these days.

Nowadays, banks are looking to improve their customer experience by offering tailored services based on where you live, what kind of lifestyle you lead, and your spending habits.

With this information, they can offer different products or services based on what would be most helpful to each client individually — and ultimately build a foundation of loyal customers.

Consumers want an easy, streamlined experience with their bank. When customers receive offers for products that are contextually relevant, they’re more likely to engage with them. Regarding finding and shopping for financial products today, 65% of banking customers believe institutions should make it easier.

(Image source)

Geospatial data will become an integral part of customers’ experiences in the future as they interact with their financial institutions through mobile apps.

Fintech companies can use data about people and their assets to make better decisions about product development and deliver personalized marketing strategies.

 

Enhance fraud detection and prevention

With great power comes great responsibility. Fintech companies have access to a lot of data, and they’re using it in new ways to detect and prevent fraud.

For example, a bank uses geospatial data from its mobile app to determine the location of its customers. This data provides insight into how often customers use the app in certain areas, helping to indicate potential fraudulent activity.

So if someone is logging into their account from Moscow, Russia, instead of Los Angeles, California, for example, that could indicate a red flag — and adjustments are made to freeze the account until the transactions are approved or denied by the account holder.

Other fintech companies are turning to the dynamic duo, geospatial data and artificial intelligence, to create algorithms that detect money laundering based on behavioral patterns found within financial transactions. 

(Image source)

Geospatial data helps them identify specific areas where this activity occurs (think casinos), allowing them to focus their attention on one area instead of wasting resources elsewhere.

Add in the power of machine learning, and a computer can learn to identify fraudulent schemes from previously identified patterns and then decide whether to approve an ongoing transaction.

Geospatial data has a lot of potential for fintech, but one of the most precise ways it’ll revolutionize the way you bank is by enhancing fraud detection and prevention.

Wrapping up

The wants and needs of consumers are constantly evolving and, frankly, only becoming more demanding. We all want transparency, simplicity, and convenience in every aspect of our lives, including how we manage our money.

Geospatial data will improve banking services and fraud detection by showing how consumers spend their money in real-time. Add in the power of artificial intelligence and machine learning, and you won’t even recognize the banking industry anymore.

It pays to be a mover and a shaker. 

Banks that quickly shift to investing in geographic information systems will set themselves apart from the crowd by creating a competitive advantage that’ll drive long-term business growth.

Categories
Finance Marketing & Advertising Retail

What Is Footfall Data? All You Need To Know About Foot-traffic In 2022

Footfall data is something that has been around for a while now. But what do we mean by footfall?

This kind of dataset has changed depending on the use case and industry.

In fact, footfall has moved beyond simply measuring the number of people that enter a location.

We’ll take you on a deep dive into footfall data. We’ll show you what it is with detailed examples, as well as what it can be used for across many industries.

What is footfall?

Before we look at footfall data, we need to explain what footfall is.

For us, we have always defined footfall as:

The way that a group behave and move in the real world.

This explains the who, what, when and why of how this group of people visit a location.

This could be different for each business.

But mainly footfall can tell you:

  • Trends around behaviour
  • Changes in demographics
  • Visits to real-world locations
  • Anonymised data trends

Essentially footfall means understanding how people move and behave in the real world.

 

So what is footfall data, and what does it look like?

Footfall data is sometimes referred to as foot traffic data. It’s a data set that will usually contain a number of entries. 

The dataset as a whole will signify a number of visits to a real-world location.

These are aggregated and delivered in a few different ways.

 

Aggregated visits to a location

This will be a data set in which the number of visits to a location is aggregated. This is usually done by some kind of time window, such as hourly, daily, weekly or monthly.

 

Individual visits to a location

Similar to the above, but this time each row will signify a visit to a location. This will usually come with a timestamp and will be up to the person receiving the data to aggregate the data as they wish.

 

Characteristics of visitors at a location

In this dataset, the visits to a location are overlayed with demographics data to understand the calibre of person visiting the chosen location.

 

Comparisons of visitors to a location

This dataset will contain a comparison between two locations based on the desired metric. This could be demographic or an hourly number of visits.

 

Where is footfall/foot traffic data generated from?

These datasets can come from a myriad of sources. It’s important that you understand where your footfall data is generated from, as this can affect its accuracy. The most common sources are as follows:

 

Geospatial/Location data

Data is usually generated from a mobile device. This is collected and aggregated to protect user privacy. A good amount of versatility as a single data set can be used to measure visits to numerous locations. A good balance of scale and accuracy.

 

Sensory data

These are usually physical sensors that are placed in entrances to stores. Very accurate but limited mainly to retail and requires stores to install physical tech, so not very scalable.

 

Purchase data

This kind of footfall data involves taking payment data to understand changing traffic in stores. It can be scalable but is not very accurate. This is mainly due to the fact that you are measuring purchases as opposed to visits.

 

How can footfall data help my business?

Traffic and movement trends

One of the main use cases for footfall data is for understanding changing traffic and movement trends.

These kinds of insights are valuable for businesses that are interested in physical locations. 

Examples of this use case are:

  • A retail location understands the changing number of visitors to its location. This could be a store or a real estate planner.
  • A city planner understands macro visits changes to plan infrastructure.
  • Financial companies looking to identify trends in behaviour for investment purposes.
  • OOH media owners measure how many people have seen their ads.

 

Visitor demographics

As mentioned, with overlapping datasets, it’s possible to show the demographic of visitors to locations. These demographics are features such as age, gender, interests. 

This use case traditionally sits more on the side of marketing and advertising. 

Example use cases are:

  • Marketers target consumers who have visited a real-world location.
  • Building lookalike audiences in advertising platforms.

 

Competitive analysis

This is similar to our first use case, but the target location will typically be a competitor. 

Examples of this use case are:

  • A store measures competitors’ traffic to target them with advertising.
  • A new site planner understands competitive performance to decide where to open a new site or venue.

 

Training ML

Footfall data can also be used to train emerging ML models. These models are being used to power new tools that can help solve problems in the real world.

Examples of this use case are:

  • Predictive insights into footfall
  • Complex financial predictions

 

Example of footfall data

Get started with best-in-class footfall data today.

 

Categories
Data Retail

How Retailers Use Geospatial Data To Create Better Marketing Campaigns

If you’re a retailer, you know the importance of marketing your business digitally. You also know that your ability to effectively market to a consumer is what wins it for you. But, have you considered location-based marketing through geospatial data?

In this article, we are going to go over what geospatial data is, the benefits of utilizing geospatial data, and examples of retailers who use GIS for location-based marketing. 

First, let’s define geospatial data. What is it? 

 

What is Geospatial Data? 

Geospatial data is the use of technology, such as GPS, to create and store digital maps that help retailers better understand their customers. This information can be used to geotarget based on location and demographic information allowing marketers to create better-customized marketing campaigns in the long run.

The main use case for geospatial data is to segment audiences based on proximity to a location, but that’s not all it can do. Geospatial data can help you understand who your customers are, where they live, and how they spend their time outside of work hours — which can help you create marketing campaigns that drive results. 

Now that we went over the basics of what geospatial data is, we are know going to discuss some of its benefits as it relates to marketing. 

 

3 Benefits (and Examples) of Geospatial Data for Marketing

Did you know that 95% of executives across the globe believe that geospatial data is critical for achieving business success? Well, it’s true! Geospatial data is one factor that can really send your business over the edge allowing you to make better data-driven decisions for your overall business. This includes digital marketing as well. 

Still on the fence about marrying the concept of  GIS and marketing together? Here are three benefits of GIS marketing and examples of some of the top-name retailers who use GIS to improve their marketing efforts. 

 

Brings More Foot Traffic to Stores

Geospatial data is used to understand where shoppers are, where they’re going, and what they’re doing as they move around both inside and outside their stores. Retailers can then use this information to create tailored marketing campaigns that draw in more customers to their stores. In addition to this, geospatial data can also be used to keep customers in your stores longer.

 

Example: Sephora is Able to Better Segment Customers with Geospatial Data

Beauty retailer Sephora uses geospatial data to send its rewards members a pop-up notification anytime that a customer is in close proximity to one of its stores. The pop-up will generally have a marketing offer to come in for a “free mini makeover” making it almost too enticing to pass up — especially if they are already in the area. 

Once they are in the store, app users can visit the app to get personalized recommendations and to view reviews and product features in the easy-to-use platform. 

 

Better Targeted Advertising

Geospatial data allows your marketing teams to create better, targeted advertising campaigns that’ll drive your bottom line

For instance, let’s say you have a flower shop. You would want to pinpoint important location information of what neighborhood your ideal customer may live in and work in to ensure that any advertisement you launch online is shown to those specific groups of people. 

Through the power of geospatial data, you’ll be able to set better targeting parameters in your digital advertisements. 

 

Example: Under Armour Uses Location-Based Marketing through App

An example of a company that uses geospatial data for digital marketing is Under Armour. Under Armour uses GIS through its Map my Fitness app to give its users better-targeted advertising. From tracking the type of activities you do to knowing geographically where you’re located, the Under Armour fitness trackers are pretty robust in their tracking features allowing the company to market its users more effectively. 

How does this look in action?

If you use the Map my Fitness app to track your runs, you may start to get more advertisements for Under Armour running shoes. If you actively use the app in a location with a colder climate, you may start to see more advertisements for the Under Armour base layer. The list goes on. Through the app, the company is able to up-sell and cross-sell seamlessly without coming off as too “salesy”. 

 

Enhanced Personalized Messaging

Personalized messaging has been proven to have significantly higher engagement rates than non-personalized messages. In fact, 90% of consumers find personalized marketing more appealing than the latter. 

Geospatial data allows your teams to send out personalized messaging based on where your customers are located and what they’re doing at any given moment. Pretty neat right? Let’s take a look at how Ritual creates personalized messaging by using geospatial data. 

Example: Ritual Ordering Food App utilizes Personalized Messaging with GIS

Ritual food ordering app is known to connect users with restaurants in the area based on historical purchasing habits. (It’s similar to DoorDash or Uber Eats.) 

Ritual does a great job when it comes to personalization. The company will send personalized notifications to its users with food recommendations based on both area and taste preferences. These simple but powerful pop-up notifications make the customer more likely to open the app and place an order. They may not exactly purchase from the restaurant you suggest, but it gets them curious (and hungry) to find the right food place to make an order at. 

 

Transform Your Digital Marketing Efforts with Geospatial Data

All in all, geospatial data is everywhere. It’s one of the most important elements for marketers and advertisers to understand if they want to accurately target their audience. 

As a recap, geospatial data can: 

  • Bring more foot traffic to your store
  • Help you create better-targeted ads
  • Enable you to send out more personalized messaging

As more and more location-based data becomes available to retailers, it has become even more important now than ever before for retailers to use that data to their advantage. If not, you are missing out on the opportunity to improve your reach to those who need to see your message the most: potential customers. 

Categories
Business

How to Keep Your Business Secure While Working Remotely

Working remotely has many advantages for workers and hirers, but it has also increased the chances of having a data or security breach. This is why as a business owner; it is important to keep your business Secure.

Remote working gives business owners the advantage of employing the best talent for jobs no matter the geographical location or boundaries, while also making it easier to save up on office space and other things.

However, information or data can easily be compromised with remote working because it gives access to a third party who the business owner has only met virtually.

This is why both the workers and business owners have a shared responsibility in ensuring that the business is secured, and this can be achievable when the business owner enlightens his or her remote workers on business security and how it can be protected.

So, how can business security be handled while workers work remotely?

 

Educate the workers

Most workers have no idea that making a business Secure involves protecting the data and information of the business from access to outsiders. This means that data security has to be a priority and it is the responsibility for also the workers..

Cybersecurity is highly important in a business and most workers may feel unbothered by it especially when they are remote workers, this is why educating employees is necessary.

Educating them on what and what not to do to ensure cybersecurity is the way to go. Advising them not to open spam folders or click on suspicious links will help curtail the risk or possibility of being hacked.

The easiest method business owners take as a means of educating their employees is by asking them to sign a policy document that will detail everything about cybersecurity, data protection, and how it is to be shared.

This method has been highly efficient in ensuring that workers even when they are remote workers have an interest in making the business secure because they may be in breach of the policy document they signed if they don’t follow the necessary steps to keep data secure.

Training remote workers may seem time-consuming or expensive, but it is necessary for the business in the long run.

 

Two factor authentication

Most social media platforms offer the use of two-factor authentication when a person wants to log into their account using a different browser or device.

With two-factor authentication, a code is usually sent as an SMS to a phone number or to an email to confirm identity before logging in after imputing a name and password. So, if you want to secure your activities better, consider using a phone validator to define whether the number is correct or not.

The same should be applied to a business to keep the business secure. It gives both the owner and worker peace of mind to know that there is additional security in place to prevent logging in and accessing the business data.

Businesses that have the resources use multi-factor authentication which not only asks for the code but biometric, retina, or voice recognition before access. 

 

Beware Before You Response:

Besides, remote workers should be aware of clicking unknown links and opening random site. A user can click on a padlock to check which SSL certificate is there. If a website runs on multiple subdomains then, there should be a wildcard SSL certificate like RapidSSL wildcard, Thawte Wildcard SSL or any other cert is used by most businesses to keep their web presence secured.

 

Security of internet connections

Remote or freelance workers choose remote working because of the flexibility it offers them. Working from anywhere be it at home, a coffee shop, a park, etc. is what most remote workers love.

However, using a Wi-Fi network that is unsecured can expose the businesses’ data to breach by third parties. This is why educating workers is necessary while also advising them to use a virtual private network (VPN) before using a public Wi-Fi network.

Using VPNs helps keep a business secure while putting a remote worker’s mind at ease because the internet traffic he or she is using will be encrypted which makes it difficult for the company’s data to be tampered with.

Additionally, having guidelines in place on how public WIFI should be used will help make workers follow the rules and prevent them from using an internet connection that may put the business at risk. 

If some documents are too important that even with VPNs it is a high risk to be accessed, then remote workers should be instructed not to open them while using a public Wi-Fi.

 

Use varied passwords

Most people use just one password to log into all the programs or sites they want which should not be encouraged if you want your business secure.

As business owners, remote workers must be enlightened on the benefit of using varied passwords for the company’s data to be protected.

When strong and varied passwords are used, it is difficult for third parties to have access to the company’s data. A strong password usually has an uppercase, a minimum of one special character, and must be up to 8 characters.

Some businesses use a password manager which randomly creates strong and varied Passwords for its users while also keeping those passwords secured and easily remembered.

Alternatively, frequently changing the passwords and ensuring that access is only given to specific information based on what a worker is handling should be done to keep information and business secure.

 

Use helpful software

To ensure that a business is secure, workers should have antivirus software, anti-malware, and firewalls installed on their devices to protect the business data.

Companies use services of UCaas vendors enable the communication between company and remote workers. And, it is the responsibility of business owners to advise and also ensure that this software is used and also provide help where needed to the remote workers to ensure they comply.

Remote workers may want to be uninterested in keeping their devices secured when they are aware that the business already has SSL like single domain, multi domain, wildcard like Thawte Wildcard SSL. But protecting the business is everyone’s duty and responsibility.

 

Final Thoughts

Having remote workers is highly advantageous because it saves money and also gives access to highly talented and skilled people no matter the geographical barrier.

But, ensuring that your business is secure even while working with a remote team is advisable if you want your business to stay for a long time. This is why implementing the steps that have been given will prove helpful.

Remote working shouldn’t feel like it is detrimental to the growth of a business and the protection of the business information or data. So, everyone must play a hand in ensuring that the business is secure.

 

Categories
News

Tamoco joins the Google Cloud Partner Advantage Program and launches its Smart Visitation Data on Google Cloud Marketplace

  • Tamoco is one of the first geospatial companies to offer fully customizable visitation data on Google Cloud Marketplace
  • Google Cloud Marketplace enables joint customers of Tamoco and Google Cloud to explore, quickly access datasets and integrate them into their daily workflows.
  • Other Tamoco solutions include raw geospatial data and uplift analysis reporting
  • Tamoco is also joining the Google Cloud Partner Advantage Program.


Tamoco, a leader in geospatial powered intelligence, has announced the availability of its Smart Visitation Data on Google Cloud Marketplace. Google Cloud customers can now access powerful insights into venue visitation by accessing data in just a few clicks.

Tamoco’s Smart Visitation Data enables powerful insights into changing visitation trends, analysis into venue, brand, stock and category performance, and the ability to compare current visitation to historical trends.

This partnership will allow Google Cloud customers to easily integrate high-value geospatial visitation data in context within their analytics and workflows to more accurately connect the offline world to online studies of trends and patterns.

The availability of this dataset comes as a part of Tamoco joining the Google Cloud Partner Advantage program.

Sam Amrani, Founder & CEO, Tamoco:

“Offering Tamoco’s Smart Visitation Data on Google Cloud Marketplace is a huge step in our strategy of driving better accuracy and accessibility in the world of Geospatial. This partnership will facilitate even smarter use cases across multiple industries as Google Cloud customers look to innovate with Geospatial data.”

About Tamoco

Tamoco is an award-winning geospatial company that is making the power of location accessible for all. Its suite of location products solves problems across several industries such as marketing, advertising, real estate, and retail.

Its Smart Visitation Data leverages cutting-edge technology to verify visits in challenging-to-measure locations and uses ML to verify and filter incorrect data points for a more reliable and holistic view into consumer behaviour.

Categories
News

Tamoco’s Smart Visitation Data Now Immediately Available On Bloomberg Enterprise Access Point

Tamoco, the leader in geospatial powered intelligence, has today announced that its Smart Visitation Data is instantly accessible to Bloomberg Data License customers via the Bloomberg Enterprise Access Point. 

Customers will be able to access Tamoco’s verified and filtered visitation data as part of Bloomberg’s Alternative Data catalog, providing a complete view into footfall and visits from a pool of over 200m devices.

This dataset covers over 5,068 brands across 402 categories in the US, dating back to January 2019, enabling powerful filtering criteria for unique insights into venue visitation.

Tamoco’s Smart Visitation Data enables powerful insights into changing visitation trends, analysis into brand and stock performance, and the ability to compare current visitation to historical trends. 

Leveraging these datasets through the Bloomberg Enterprise Access Point allows Bloomberg Data License clients to easily integrate high-value geospatial visitation data in context within their analytics and workflows,  to more accurately connect the offline world to online studies of trends and patterns.

To make the data easy to use, Tamoco’s Smart Visitation Data incorporates the Global Legal Entity Identifier System and associates brands to their corresponding Legal Entity Identifier (LEI)  allowing organizations to link Tamoco’s Points of Interests to  corporate identities.

“We’ve been very impressed with what initial uses of this dataset have been able to achieve. We’re confident that making it available through the Bloomberg Enterprise Access Point will facilitate even smarter use cases across multiple industries as the word aims to recover from the impact to businesses over the past few years.”

 

About Bloomberg Enterprise Access Point

Bloomberg’s Enterprise Access Point is a web-based data marketplace for clients to easily discover and act on Bloomberg data products. It can be used to browse datasets, examine metadata, download and test sample datasets prior to acquisition, and immediately put them to use within an organization. It provides access to Bloomberg’s OneData offering including standardized reference, regulatory, pricing, and quantitative data.

 

About Tamoco’s Smart Visitation Data

Tamoco is an award-winning geospatial company that is making the power of location accessible for all. Its suite of location products solves problems across several industries such as marketing, advertising, real estate, and retail. 

Its Smart Visitation Data leverages cutting-edge technology to verify visits in challenging to measure locations and uses ML to verify and filter incorrect data points for a more reliable and holistic view into consumer behavior.

For more information, visit www.tamoco.com. Follow us on Twitter @tamocotech and follow us on LinkedIn.

Categories
Retail

Leveraging Local Intelligence In The Retail Industry

In this modern era of technological advancements, it would be wrong to say that the retail market isn’t seeing similar growth. The number of online customers is evolving swiftly, and demands for more personalization are emerging. Retail industries are becoming more powerful as they are integrating with the latest artificial intelligence tools.

In 2019, the global market size of location intelligence was valued at USD 10.6 billion, and it is estimated to expand at a CAGR of 15.2% over the forecast period. Moreover, according to GSMA, the total number of IoT connections accounted for 9.1 billion in 2018 and is estimated to reach over 25.2 billion in the same period. 

Location intelligence is becoming more crucial for retailers with every passing day in providing measurable offline results, scalable audience insights, and better audience targeting. 

Here are the five ways how location intelligence proves to be revolutionizing retail industries. 

Customer Insights

If retail leaders start utilizing location intelligence, this can prove beneficial for them by provoking valuable customer insights. Technology can be used for this purpose called geo-enrichment. This technology efficiently converts customer’s residential addresses into useful insights. This way, retailers can utilize modern geographic information systems to generate smart maps and identify customer’s popular locations accurately and effectively. Retailers can accumulate information about numerous customer demographics and their behaviors. This helps business leaders to develop a better understanding of customer localities that are loyal. Business owners can optimize staff performance and have a better customer behavior experience by incorporating location intelligence in retail industries. 

Indoor mapping of retail shops is another thing that can immensely help with customer insights. Using this technology, retail stores can learn buying patterns of customers and then use this data to push different kinds of products and promotions.

Trade Area Analysis

Trade area analysis is essential for retailers to select suitable locations of a new store, define sales targets, and study competitor strength. Retailers can choose appropriate stores where they can easily access their target audience with trade area analysis. Location intelligence helps business owners have real-world insights about different customer demographics and behaviors around prospective retail sites. 

Also, business leaders can better understand which other locations their customers will consider for shopping. Thanks to location intelligence, retailers can collect data to measure customer trends and whether the customer demographic is growing or shrinking in a particular area. Location intelligence can offer data-driven approaches for trade area analysis in retails. 

Asset Tracking 

Retail businesses require a wide range of products to meet the ever-changing demands of customers. Late product delivery set’s a wrong impression on customers. This immensely affects customer delivery and staff productivity. Retailers can continuously track the location of their delivery staff and for the management of supply chains. Thankfully, location intelligence can also immensely usher identity verification of retail store staff members during asset tracking. 

Retailers can develop custom location applications that can be easily installed on mobile devices of their delivery staff. Location intelligence helps with asset tracking and can prove to be beneficial for business retailers. Business owners can track the precise location of a delivery executive in real-time and calculate accurate ETA. This way, retailers can track the location of all delivery executives on a centralized system.

Virtual Geo-Fences

Retails can set up virtual geo-fence for marketing. Business owners have the liability to define a certain radius around their store based on their store size. By utilizing this, retailers can push notifications regarding ongoing product discounts, deals, and offers when customers get in and out of geo-fence. Retailers can alert their customers by using this approach about products and discounts when they are in proximity to the store. Moreover, retailers can utilize innovative machine learning and artificial intelligence algorithms to improve sales and product suggestions. 

Let us consider an example. Suppose a customer wants to purchase coffee. There’s a high possibility that the same customer wants sugar and milk. Location intelligence is utilized for enhanced product suggestions and allows retailers to prepare themselves for ever-changing customer preferences. 

Competitive Strength Analysis 

Analysis of the competitor market is mandatory for retailers and business owners before selecting a new retail site. Location intelligence proves to be a game-changer in this scenario. Location intelligence assists business owners in measuring competitor’s market share and perforation in a particular geographical location. Also, this helps retailers to understand customer’s loyalty to themselves and their competitors. If their customers tend to visit other stores, the retailers can utilize this opportunity in the best possible way and capture less loyal customers of their competitors. A retailer can use Data-driven approaches with the help of location intelligence. 

Invest Today For Long Term Business Protection

Location intelligence has great potential to protect your business against criminal acts and fraudulent activities in the long term. Today, everything is prone to digitization due to the rapid evolution of technologies. The utilization of data and insights from experts for efficient and accurate business decisions is becoming a new normal, proving to be revolutionizing the world. 

In this current competitive environment, if you want to enhance your business’s security, it’s high time to invest in location intelligence technology. The utilization of local-based data helps the identification of those areas where you are overspending and underspending. Moreover, it helps develop a better understanding of your business operations and identity area of enhancements and how your retail store operates. It is much more straightforward to prove your compliance to stakeholders and customers with precise and versatile map data. Just start investing today for the long-term protection of your businesses.