Conversion

The process of changing one thing into another

Coordinate

A number or set of numbers that represents the position of something in space

Coordinate reference system (CRS)

A system that defines how coordinates are related to real-world locations

CPM

CPM, or cost per thousand, is a pricing model that is used to calculate the cost of an advertising campaign. This cost is based on the number of people who see the ad, not the number of people who click on it.

Daily Active User (DAU)

A person who uses a particular product or service on a daily basis.

Data

Information that has been collected and organized

Data lifecycle

The data lifecycle is the process of managing data throughout its lifecycle, from its initial creation or collection to its eventual archival or deletion. The data lifecycle includes all the steps involved in managing data, including acquiring, storing, processing, analyzing, and sharing data.

Data Lineage

Data lineage is the process of tracking the data from its source to its destination. Data lineage can be used to trace the data back to its original source, to track the data as it moves through a system, or to track the data as it is transformed by various processes.

Data Management Platform (DMP)

A system that helps businesses collect, organize, and analyze customer data.

Data quality

Data quality is the degree to which data meets the requirements of its intended use. Data quality requirements may vary depending on the intended use of the data, and data quality assessment methods may vary accordingly.