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Marketing & Advertising

Everything You Need To Know About Attribution

Marketers now have a bigger arsenal than ever before. It’s a digital arsenal, an outdoor advertising arsenal, a location-based, personalized, tailor-made arsenal of marketing channels that attract customers. All this power comes with a problem; it’s hard to tell which marketing channels have the most significant impact on your business. Creating dozens of campaigns across […]

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Marketing & Advertising

Cross-Device Attribution, Location & The Customer Journey

Marketing attribution has always been a tough area for marketers and advertisers. Attribution modelling has undoubtedly provided huge value. However, the ability to measure the effect of channels (or touchpoints) on the customer journey has often been fraught with difficulties. Return on investment has been difficult for a variety of reasons. Understanding the entire customer […]

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Marketing & Advertising

Retail Marketing Attribution Using Mobile Devices

What is mobile marketing attribution and what does it look like for retail? Attribution is a term that is thrown around quite a lot at the moment in retail marketing. If your business is investing in mobile, then it’s time to understand what it means, and how it can help you.   But what does it actually mean? […]

Tamoco Smart Visitation Data

About the visits product The Tamoco Tamoco Smart Visitation Data uses the vast amount of actively collected location data to understand visits to Points Of Interest (POI). This product combines multiple data points to understand the number, and quality, of visits to a POI. The visits product provides a visit score as well as extra […]

Terms and Conditions

Tamoco Terms and Conditions Copyright © 2015 TAMOCO Ltd. All rights reserved No portion of this service may be reproduced in any form, or by any means, without prior written permission from TAMOCO. www.tamoco.com is a site operated by TAMOCO. (“We”). We are registered in England and Wales under company number 08235801 and have our registered office […]

Research & Planning

Unlock client insights with the power of Geospatial Geospatial can help consultants realize the goals of their clients with powerful insights into the where. Get Started User Consumer insights at scale Actionable insights about consumer journeys, paths to purchase and other behaviors. Code Model and analytics training Improve the performance of location-based predictive analytics models, […]

Retail & Real Estate

Build your omni-channel retail strategy Add the where to generate more revenue, understand your performance and measure marketing impact. Get Started Explore Data Chart-bar#1 Measure foot traffic with our advanced POI methodology From your venues to competitor visits. We’ve built a measurement tool that reflects the reality of retail footfall. Credit-card Enrich your understanding with […]

Audiences

Location-based audiences built on real-world movement With over 2000 premade audiences and segmentation tools make sure you get the right group, in the right moment. Speak to an expert View Documentation Find Integrations Shield-protected Scalable and precise Tamoco’s network contains over 200m devices globally. Our ML-powered methodology ensures precision so that you can target precise […]

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Marketing & Advertising

What is Geofencing? Best Guide To Using Geofencing In 2021

It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade?     A definition of geofencing in […]

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Marketing & Advertising

Out Of Home Advertising (OOH) – All You Need To Know In 2021

  It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. Still, as we move into a new decade, the industry is understandably excited about what the future hold for real-world advertising. A combination of tech advances with the […]