Categories
Business

What Careers Are Available in Geospace – An Overview

In a nutshell, geospace refers to the area of outer space near the Earth. This field of work and study includes heliophysics, the Earth’s magnetosphere, geodesy, and the relationship between our planet and the sun. For those with a thirst for knowledge and discovery, geospace is a fascinating field. But what kind of long-term career aspects can this field provide?

 

In this short article, we’ll be taking a look at some of the principal ways people are putting their passion for geospace into practice and making a career out of their geospatial studies. Because the field of geospace is relatively new (compared to other scientific fields) and it, as well as its applications, are growing, we’ve broken down the geospace work opportunities into three main areas: research, engineering, and project management. 

Research

Whether it’s to gain a greater understanding of climate change, the effects of commercial and military products on the atmosphere, the migration of habitats in changing environments, or the deployment of satellites, the influence of geospatial research is far-reaching. Following recent disruptions in the supply chain, the observation of the Earth is now playing a major role in monitoring the global supply chain. 

Who’s Hiring?

Much of the research in the field of geospace is carried out in universities. However, large many large companies whose products or services are directly dependent on the environment also conduct geospatial research. In most cases, this research is focused on surveying and mapping.

 

The two largest providers of geospatial research opportunities are:

  • Universities
  • Energy companies

Requirements

To get a research position with one of these institutions or companies, a strong academic track record is needed. However, you don’t need to have a degree in geospatial studies to end up working in the field. The fields of study that are most likely to lead to a job in geospatial research include:

 

  • Geomatics
  • Environmental science
  • Engineering
  • Mathematics and statistics
  • Computer science 

What Geospatial Research Consists Of

When looking at research projects and perusing geospatial research positions on popular online job search engines like Lensa, we see a close correlation between research and big data collection. This means a large portion of geospatial research is conducted with the aid of advanced technologies such as software and computer modeling. This is why professionals involved in geospatial research are generally tech-savvy and have experience in computer science.

 

In addition to advanced technologies, geospatial research is conducted, in many cases, in collaboration with field surveyors and cartographers or data collectors. In simple terms, geospatial research consists of collecting data and analyzing it to identify patterns and aberrations and then eventually make projections or predictions based on this data.

 

Engineering

Along with biotech and nanotech, The US Department of Labor has identified geospatial technologies as a “high-growth field.” The vast growth we’ve seen in the field of geospace is due, to a large extent, to the growing interest in finding alternative energy sources, expanding and optimizing our current energy sources, and preparing for or minimizing the effects of climate change.

 

Employment opportunities as a geospatial engineer are vast and continually growing. whether it’s as a civil engineer, with The US Army Corps of Engineers, working in construction, disaster relief, or with energy companies (and that’s just the tip of the iceberg), there is no shortage of job opportunities when it comes to geospatial engineering.

 

Surveying

The picture above shows the more traditional image we might conjure when we think of a surveyor. And while this type of fieldwork is important and still carried out today, a lot has changed in the job description for a surveying engineer.

 

Today, surveying engineers use GIS technology (geographic information systems) to create, manage, and analyze a mapping of a large set of data points. Today’s surveying engineer needs a lot of knowledge and experience with this kind of software and virtual imaging. 

Geospatial Software Engineer

The heavy reliance on sophisticated software and GIS in the field of geospatial engineering and/or research means that the field is also in need of qualified software engineers. In most cases, these positions involve creating or managing applications for 3D data and image processing 

Salary Range and Career Path for Engineers in GIS and Geospatial Engineering

As the positions vary, so do the salaries. But a position in the field of geospatial engineering starts at no lower than $65,000 and can go up to more than twice that much – and that’s for entry-level positions. The typical salary for a geospatial engineer in the US is around $92,000. And there are good growth and promotional opportunities for geospatial engineers, as well. Entry-level positions can often lead to senior positions and opportunities in project management.

Getting Started

Unlike many positions in geospatial research, to get into the field of geospatial engineering, you don’t necessarily need a university degree in a specific scientific field of study. Instead, technological knowledge is preferred. And knowledge and/or experience with GIS is a must.

GIS (Geographical Information Systems)

While we touched on GIS in the section on research and engineering, it is so important to the field of geospace (and such a rich provider of job opportunities) that it deserves its own section.

 

GIS is a technological field that uses spatial mapping and virtual image processing to gather and interpret data. Its applications are widespread and continue to grow: from urban planning, space exploration, improved telecommunications, and tracking weather patterns to large-scale agriculture and energy. 

 

One of the most popular or widely known GIS platforms is Google Maps. And though we may use it to get around in our day-to-day lives, Google Maps also plays a role in the Russian invasion of Ukraine.

Requirements and Career Trajectory

People working in GIS have a strong academic background (though, in the vast majority of cases, no other degree beyond a bachelor’s is required). GIS professionals generally have a background in cartography, geology or earth sciences, computer science, or urban planning.

 

Regardless of what field of study your academic background is in, it should at least be complemented with some form of study of cartography and computer science.  

 

A GIS job will be software specific, though once you learn how to use one software system, learning another should be quite easy. The GIS Lounge is a good place to find out about the different types of software packages on the market and how to go about learning them. For most positions in GIS analytics, some competence in computer programming is required, and Python is the most widely-used language in GIS.

Project Management

Generally regarded as an upper-level position in the field of geospatial engineering, a position as project manager comes with a heavy responsibility – and an attractive compensation package to go with it. Though it takes many years in the field (generally at least 10) and the effort to develop a reputation as being responsible and trustworthy, for the right candidate with strong project management skills, the payoff can definitely be worth the trouble.

 

Profile of The Ideal Candidate

More often than not, a project manager in the field of geospatial engineering starts as a GIS analyst, researcher, analyst, or surveying engineer. He or she has technological expertise (notably with GIS and big-data systems).

 

He or she has the following skills and/or attributes:

 

  • A creative problem solver with a keen sense to anticipate and prevent potential problems
  • The ability to identify technical requirements as well as the necessary workforce and time it will take to complete a project
  • Excellent communication skills (written and oral) to transmit goals and strategies to the team, upper management, and/or the client
  • Excellent ability to prioritize tasks and allocate resources
  • Drafting proposals and mapping out strategies, timetables, and budgets
  • Knowledge of applicable safety and environmental protocols
  • Knowledge transfer (creating fluid connections from process to process and team to team)

Salary Expectations

The salary of a geospatial engineering project manager will depend on the years of experience required and the applications of the project. But it is rare to find a position as a project manager that starts at under $90,000, and in most cases, the salary starts at upwards of $110,000.

Summary

For some dynamic and growing fields, the sky’s the limit. But in the field of geospace and GIS, we go even beyond that lofty (pun intended) projection. The added benefit of working in the field of geospatial engineering or research lies in the diversity of its applications. Geospatial engineering and research is integral to fields such as climate, energy, urban planning, agriculture, and even within the military.

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Marketing & Advertising

What is Geofencing? Best Guide To Using Geofencing In 2023

It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade?

 

What is Geofencing?

Geofence marketing is a form of location-based marketing where a geographic boundary is placed around a point of interest. When a mobile device enters this area, the geofence can trigger several different events. These triggers are usually the delivery of some kind of advertising. Historically this has been via SMS marketing, but increasingly this process has developed to include push notifications and even fit seamlessly into the programmatic advertising stack.

 

A definition of geofencing in 2023

Geofencing is a technology that has been around for a while. It is always developing, and marketers are finding intuitive new ways to use it effectively.

Geofencing is useful for instant location-based advertising. But its use can move beyond this simple moment marketing. Geofencing can be used to identify and build large addressable audiences over time. As we’ll see, it can even have a role in retargeting, attribution, and other location-based insights.

 

How does geofencing work?

Geofencing mostly consists of the following steps:

  • Identify a geographical radius around a real-world location.
  • Set up a geofence (virtual barrier) around the location.
  • When a device enters or exits, an event can be triggered.

 

What are the limitations of geofencing in marketing and advertising? (What you can’t do)

Not all geofencing technology is perfect. Sometimes a device registers inside a geofence when, in fact, it isn’t. Other times the geofence is set around a store, but in busy cities and other hard to measure locations, sometimes this means that devices are falsely attributed to the physical location.

These issues mean that geofencing has to be accurate. To provide maximum value to consumers, ads have to be relevant. Directly sending everyone that walks past a store, a message isn’t a viable option.

At Tamoco, we are obsessed with accuracy. We want our customers to be sure that a device is being targeted because it actually visited a location. So we build a solution that understands more than a single data point when calculating if a device is inside a POI or geofence.

Geofencing also has potential scalability issues. Being so highly targeted and in the moment means that the addressable audience in a geofence campaign might be quite small.

A geofencing campaign might work across McDonald’s stores, for example, but this is because there are a significant number of them. When dealing with smaller campaigns, the reliance on your own audience might not be enough.

For this reason, it might be better to target a type of consumer or build a segment over time that consists of visits.

 

What you can do with (better) geofencing

Simple geofencing push is no longer as powerful as it used to be. With better accuracy and a slightly different approach, you can still use location to achieve convincing results. Let’s see how.

 

Marketing and advertising

Targeting

Geofencing has traditionally been used to target devices as they enter a geofence. The brand would place a radius around its stores, for example. When a device using their app entered these areas, they would be sent a message encouraging them to visit the retail location.

As we’ve already mentioned, this isn’t always accurate in practice. Larger geofences are likely to include devices that aren’t nearby or not inside a competitor store. This can render the advertising message irrelevant.

Another potential issue with geofence targeting is the lack of audience scale. If you are using the technology with your own application, a large audience is required to send messages on the scale needed to shift the needle.

Better geodata means that you can look at device across how it behaves over time. In the moment targeting is effective, but building up a detailed profile and using this to build segments provides you with more reach and better accuracy.

Using location data for geotargeting means that you can target more devices outside of your first-party audience. You can read more about location data for targeting here.

 

Measurement geofences

Another benefit of using location-based targeting is the ability to measure the effect of location-based marketing or geofencing campaigns. For example, if you target devices based on their proximity to a location, how do you know if they performed the desired goal, especially if this is in the real world.

Using location data to target means that the same technology can be used to confirm if devices visit a retail location after being delivered any kind of advertising. Better accuracy means that you can be certain of a venue visit, rather than just a person walking nearby.

So using accurate POI geofences or polygons can help you to attribute your advertising campaigns. This extends beyond your geofencing campaigns to include your digital advertising, out oh home campaigns, and much more.

 

The future of geofencing marketing

Geofencing marketing v location targeting

Geofencing in marketing can still be an effective way to reach consumers in the best possible moment. But for brands that want to identify larger groups of relevant consumers, this isn’t always the best solution.

Instead, location-based audience segments offer the best of both worlds. These segments are still based on real-world locations and therefore carry real-world intent. They are scalable because these segments can be built over a longer time period.

Another benefit of these types of campaigns is that you can activate segments directly in your marketing channels.

This means that you don’t need to rely on push in apps. You can use the entire programmatic marketing stack to target users wherever they are.

 

About Tamoco’s location segments

Our segments provide more scale for marketers looking to do better location targeting. Our first-party data focuses on accuracy, allowing marketers to do more precise geographical based campaigns.

Activate location-based segments today.

Categories
Business

7 Methods to Ensure New Employees Are Productive

It is hard to imagine a company reaching good results if its employees are not productive. Someone who is new might have all kinds of ideas and enough motivation to overperform in the first few weeks, but burnouts are common.

 

The challenge of overcoming lackluster productivity is one that many companies face. The purpose of this article is to cover the methods that improve one’s productivity and ensure that it stays.

 

Leave Positive Impressions

 

During the onboarding process, a company should present itself in a way that leaves a positive impression on the new employees.

 

Of course, whenever someone looks for a new job, it is common to research potential employers. However, it is one thing to look up details online and have an actual experience interacting with your supervisors and coworkers.

 

The more effort HR puts into welcoming new recruits, the higher the odds of these employees putting effort into their work. Little details count, so do not discard even those things that might seem insignificant during onboarding.

 

Provide Optimal Work Tools

 

If the employer is in charge of providing work tools, it should be given that new employees should get what they need.

 

For example, if your new recruit needs a computer for work, make sure that they get one that works optimally. Dealing with a slow computer, in addition to all the work, puts unnecessary stress and hinders one’s productivity by a lot.

 

Besides a computer, new employees should also have access to collaboration tools, such as cloud storage (Dropbox, iCloud) and instant messaging platforms (Slack). 

 

Finally, if the work is done in-house, then the internet connection in the office should be strong enough to accommodate everyone, including new recruits.

 

Offer Opportunities to Learn

 

Fresh employees should have enough competence to do their job, but it does not mean that their career ceilings should stop.

 

One of the biggest motivators is the knowledge that you have an opportunity to go up the corporate ladder. And for that, one needs to become better at what they do while also gaining new skills.

 

If direct work does not provide enough opportunities to grow as a professional, it is common to seek extra training.

 

Employers who provide training to their employees encourage loyalty and motivate top talent to stay while also helping them with productivity.

 

Set Enough Time to Take Breaks

 

Break policy can be tricky. Usually, a lunch break lasts for about one hour. However, depending on the intensity of work, setting extra time aside to let employees rest is a worthwhile consideration.

 

Crunch time is inevitable now and then, but overworking employees constantly is bound to burn them out sooner rather than later.

 

A company-wide policy should be in place to ensure that everyone has enough time to take a breather. And if someone requires additional break time, they should get it as well, so long as the demands are reasonable.

 

Encourage Friendly Competition

 

A little bit of friendly competition can go a long way in boosting productivity. Let’s say that your company specializes in sales. 

 

What about coming up with an award for the employee who makes the most sales in a week? Knowing that there is something extra for the effort put into the work is bound to motivate employees to do their best.

 

Note, though, that this method should be used sparingly. You cannot run competitions throughout the year because they will lose value and transform into a nuisance, forcing employees to put in extra work consistently in addition to what they are already doing.

 

Come Up With Realistic Goals

 

Set realistic goals for employees so that they do not fall short. If they meet the expectations or even exceed them, it will work as a great form of motivation.

 

Workers who meet the goals identify themselves as someone who do a good job and are more likely to continue. Combine that with praise from supervisors, and you have another solid solution to solve productivity problems.

 

Minimize Distractions

 

Everyone loves to procrastinate, but building bad habits, such as checking social media constantly or talking to colleagues about random things when you should be working, is the opposite of what a productive workplace should look like.

 

Introducing policies that restrict distractions might seem like a negative thing, but if productivity is a priority, then such a step is more or less inevitable. Especially for those employees who get easily distracted and take a while to refocus on their work.

 

Conclusion

 

As you can see, there are quite a few different ways to increase the productivity of your new employees. Try to apply as many different methods mentioned in this article as you can. 

 

Finally, note that different people react differently. If a specific approach does not help someone, do not get discouraged. Instead, try to modify a method to make it work when possible.

Categories
Business

Why Is Paraphrasing Important in College Papers?

Every essay, term paper, lab report, book review, or any other piece of academic writing has various purposes and demands. The purposes are always different, but the demands are pretty much the same. One of them is to paraphrase the words and findings of other students, writers, scientists, researchers, and other people. Not all people understand why is paraphrasing important.

Let’s start by checking its definition. What is paraphrasing, and what purposes it serves? Paraphrasing is an essential process when the author of a definite piece of writing or study reworks the words of other experts whose words and findings he/she uses in his/her project. This is no direct citation. You retell the citation in your own words, substituting the part of the original phrase.

Why is paraphrasing important, and why do you need to use it? No writer or researcher has the right to use the words of others as if they are his or her own. If you disclose a definite topic and use the findings of other experts, you need to use either a direct citation or paraphrase it. Otherwise, you plagiarize your own work. Thus, its relevance is lost entirely. No one will accept it because you have stolen the work of someone else.

How to Avoid Plagiarism?

What is paraphrasing? We have just revealed its essence and purpose. Now, we need to focus on another vital point. How can an ordinary student avoid plagiarism? One of the possible solutions has been offered.

You can paraphrase the citation. Another solution is to use a direct citation. When you do that, you ought to be very cautious. There are various academic writing formats. You must follow their guidelines to insert the desired citation according to the official rules. Otherwise, you make a mistake. There are such formats as:

  • MLA;
  • APA;
  • AMA;
  • Chicago;
  • Turabian;
  • Vancouver;
  • Harvard;
  • ASA and others.

 

Each format has a lot of differences. You need to know them all to be sure you follow the rules and do not mess them up with another format because there are many similarities as well. You may need to read and memorize Telecommunications Study Guide or similar guides. A lot depends on the industry you write in.

One more good solution is to use special plagiarism checkers. These are smart machines that spot any trace of non-unique content. How do they work? Check the following essentials:

  • Open the checking app you have decided to use.
  • Copy and paste your text into it.
  • Press “start” to make things run.
  • Wait for several seconds or minutes. The machine will compare your text with other ones available on the Internet.
  • Check the results. Any sign of plagiarism will be somehow underlined by the machine.

When you see that you have plagiarized separate words, phrases, or entire sentences, you already realize what must be reworked. Replace the underlined words with their synonyms. At times, it makes a writer rework the structure of the entire sentence to avoid plagiarism.

You can also refuse to insert any findings of other experts. Notwithstanding, it’s a bad solution. If you cannot prove your theories with already proven facts, your project loses its scientific value.

Use Professional Aid

The importance of paraphrasing is clear to every attentive student. Yet, it may be hard to deal with plagiarism, even if you spot it. You may change words and the structure of your sentences many times but it may not work. Such issues happen sometimes. If you don’t want to spend 1-2 hours doing that, turn for help to professionals.

The Internet is full of custom writing sites. They offer a wide range of academic features, including paraphrasing and citing. Let an expert look at the matter. He or she will quickly make it 100% unique.

Final Thoughts for Our Readers

The importance of paraphrasing is enormous because it helps you to avoid plagiarism of any sort. Use the tips we have offered in our guide to make things correctly and never plagiarize anyone else. In case you still need help with this task, turn to AdvancedWriters or any other custom writing agency. Its skilled editors surely know how to avoid plagiarism and paraphrasing is a simple task for them.

 

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News

GeoSpock & Tamoco partner to scale location data insights

A new partnership is bringing together powerful data visualisation and data-driven business intelligence to give companies an unprecedented understanding into the offline world.

GeoSpock’s extensive and unique toolset processes data at speed and scale. This enables clients to understand in the moment how customers behave and interact with their businesses. Tamoco’s powerful data provides insights that link online to offline, with GeoSpock’s platform packaging these insights into tangible and actionable visualisations.

The partnership will provide a solution that allows clients to make faster, data-driven decisions about how consumers move and behave in the real-world, which is often an unknown for businesses. GeoSpock provides a platform that can process Tamoco’s location data and help businesses act on this in real-time.

This solution carries huge potential across multiple disciplines – from the marketing and advertising space, through to supply chain efficiency, city planning, finance, and business intelligence. Connecting and visualising the link between the online and offline worlds will provide clients with a powerful toolkit to place data at the centre of the decision making process.

Through the use of GeoSpock’s product suite, Tamoco’s data will feed into infin8™ – the extreme-scale indexing engine – and illumin8™ ­­­­­– the visualisation and analytics tool, which extracts incomparable geospatial insight from data in less than a second.

GeoSpock is fast establishing itself as the de facto processing engine that can provide insights in a tangible way for businesses that require data to fuel their operations. The partnership, therefore, demonstrates Tamoco’s increasing commitment to sourcing precise, sensor-driven mobile location data. Together with its fast-growing user base of over 100 million users, Tamoco is demonstrating the every-day applications for location data.

Partnerships such as this create cases for real-world, global scenarios, which can be scaled to meet evolving business needs – this includes working with companies looking to derive meaningful insight from extreme data across the smart city, automotive, retail, media, telecoms, and mobility sectors.

Rune Bromer, CEO at Tamoco, comments: “This partnership shows that the demand for accurate, sensor-driven location data is growing. With this rise in demand, businesses need a solution that can help them to act on the intelligence that location data can provide. GeoSpock is a company clearly leading in its field and provides our clients with a powerful tool to help visualise and learn what affects businesses in both the online and offline worlds.

Richard Baker, CEO at GeoSpock, comments: “As the world’s largest proximity network, Tamoco is a company with its finger on the pulse of innovation and we are delighted to be working with them. Its sensor-driven data sets have helped businesses build better products. This is extremely impressive and its focus on data privacy aligns with GeoSpock’s own values. We look forward to helping Tamoco to further its success in the mobile intelligence industry through the use of GeoSpock’s full analytics toolset.

About Tamoco

Tamoco makes accurate and secure data accessible for all. Their global network provides businesses, organisations, brands, and developers access to the leading source of precise, real-time location data and enable businesses to build better products, understand audiences, and make better business decisions through the use of powerful mobile device data. For more information: www.tamoco.com.

About GeoSpock

GeoSpock® provides analytics, builds insight, and enables prediction across space and time. Their proprietary data integration platform visualises extreme amounts of contextual data in milliseconds. Its architecture has the ability to analyse trillions of geospatial and temporal data points in sub-second response time with its high performance, cloud-based services  infin8™, illumin8™, and extrapol8™.

Conceived by Dr Steve Marsh while reading for his PhD in Computer Science at Cambridge University and founded as a business in 2013, GeoSpock is the future of big data management, providing extreme-scale, high volume-ingest, ease of use, and interactive results.

Categories
Business

Why You Need to Monitor Your Spending to Control Your Finances

We all want to be in control of our finances, but it’s easy for spending to get out of hand if you don’t keep track. Monitoring your expenditures is essential to managing and controlling your money, as it can help you identify areas where you’re either overspending or underspending. With careful tracking and budgeting, you can plan financially and ensure that you have enough funds available when needed. In this post, we’ll look at why monitoring your spending is vital for keeping your finances on the right track.

 

Avoid Overspending

Many businesses and shops use marketing tactics to make you believe that you need something more than what you do. It’s easy to fall into the trap of buying things on impulse or out of boredom. Spend management helps you be disciplined and think twice before making purchases. With procurement, it is essential to monitor the spending of each department within an organization so that there can be clear transparency in where money is being spent and how it should be allocated.

 

Better Budgeting

By keeping track of all your expenses, you can better adjust your budget to account for everything you need. You can also use spending tracking to set and maintain realistic goals for yourself – such as saving a certain amount of money each month or sticking to only making necessary purchases. This will help you stay on top of your finances and create a more secure financial future.

The ability to track your spending also allows you to identify and focus on areas where you may be overspending or underspending. By understanding your financial habits, you can better adjust your budget to account for all of the necessities in life, like food, housing, and transportation.

 

Accountability

With a plan or monitoring system, it’s easier to remember your financial goals and end up overspending. Monitoring your expenses gives you the accountability you need to stay on track with your budget. It also allows you to set limits for yourself so that you don’t make impulse purchases that could strain your finances.

Additionally, tracking your spending can help you identify areas where you underspend. This allows you to make changes or adjustments for your money to stretch further and allow for more financial freedom.

 

Monitor Your Financial Progress

By monitoring your spending, you can identify patterns in how you use money and get a clear picture of your overall financial health. This will provide valuable insight into how well you manage your finances and where you may need adjustments or changes. With this information, it becomes easier to set realistic goals and be proactive about achieving them.

Data about your finances is also useful if you ever need to apply for a loan, credit card, or other financial product. Financial institutions often require detailed spending data before they approve applications.

 

Improved Financial Security

Financial security is the ultimate goal for many people. Monitoring spending is essential for ensuring that you are on the right track to achieving a secure financial future. Keeping an eye on where your money is going will be easier to identify any areas where you may need to cut back to save more. This can help put you in a better position when it comes time for retirement or any other significant investments you wish to make.

Monitoring your spending is vital to stay on top of your finances and create a secure financial future. Spend management can help you better adjust your budget and identify areas where you may need to be spending more or less. It also provides valuable insight into your financial progress and allows you to set realistic goals for yourself. With these tools, you can ensure that your finances remain secure.

Categories
Business

Marketing Analytics: Everything you need to learn in 2023

Have you ever tried cooking in the dark? Most of you would be shaking your heads — of course not! It is careless and totally unnecessary! Over 60% of organizations don’t give a thought to marketing analytics when they are planning marketing strategies! Just like cooking in the dark, planning an expensive marketing strategy and ignoring valuable marketing data is reckless. In this compact yet comprehensive article, we will help you figure out how you can use marketing analytics to your advantage. 

 Here’s and make your business boom!

 

What is Marketing Analytics

As hard as it sounds, analytics is pretty simple – you measure, manage, and analyze the marketing strategies you have put into play. Doing this not only improves the effectiveness of the techniques but also lets you visualize the trends and customer insights. You can see how your marketing efforts are generating revenue for you. You can monitor all the marketing campaigns — this will help you manage your financial resources in a better way! 

You need to research and understand the market trends to see why some of your campaigns are doing great while others are badly failing. When you analyze a few examples, you will clearly start to see the bigger marketing picture. There are various marketing tools available online that are effective when it comes to putting data analytics to use. 

Let’s take a look at a few examples to brush up on your marketing education!

  • Event-Based Tools

Commonly known as click analysis, these kinds of tools focus on the things that matter the most when it comes to your business. For instance, if you own a marketing education website that provides research papers to a student preparing for his MBA exams, the number of downloads for particular essays will be a point to monitor. For example, if a student visits a website when shopping essay actual topics before exams, he will most often search through the list of authors available before hiring a writer.

The number of clicks on each writer’s profile will tell you how beneficial the student essays are for your website. Similarly, if you have an e-commerce website, the cart of your online shopping mall will be a point to focus on. These tools allow you to track the user’s actions while they are scrolling through your site. There are various event-based tools that you can use, such as MixPanel, Heap Analytics, Oribi, and KissMetrics.

  • Customer Surveys

Want to know what your customers are thinking without doing a lot of research? Customer surveys are your best friend. You can ask them different questions by going through the examples of your marketing campaigns and gain an idea of how the strategies are faring with the customers. For example, if you publish books and essays, a customer survey will help. You can ask the students what books they read, what exams they are preparing for, how their campus life is, and whether they prefer paper or e-books.

 It will give you an idea of what kind of books a typical student reads on campus so that you can update your inventory accordingly. At the end of the surveys and exams, you can offer them a campus discount or a freebie as a bonus! 

  • Testing Tools

With the help of testing tools, you can test multiple message variants and features and see how people respond to them. Testing allows you to collect real-time analytical data — you can’t keep on working using assumed data all the time! You can use features such as in-app notifications, push notifications, etc., to connect with your users. From Optimizely to VWO, you can find a multitude of such testing tools online and see which one fits your needs perfectly. 

  • Visual Behavior Tools

Need a feature that lets you monitor how much time a customer spends on your website and see what he is looking at? In come the visual behavior tools! With the help of cursor movement, the tools let you figure out what the user looked at the most. You can use this data to rearrange your user interface and bring a positive change to your website. You can use Hotjar and Crazyegg to create a visual analysis paper and a lot more. 

Final Word

To make sure all your hard work is paying off, you need to brush up on your marketing education. Hopefully, this article on how to learn marketing analytics has provided you with a crash course in giving your business a much-needed nudge in the right direction. 

Here’s to your successful business!

 

Categories
Business

What is the NFT marketplace? What to consider to realize a successful project

NFT is a digital cast of any unique object. It can be a photo, a gif, a game artifact, a tweet, a fragment of text or audio. They are traded on special marketplaces. What to do to build NFT marketplace that will be successful? Learn more about this. 

The value of NFT is in its uniqueness. You can also create NFT for an object from the physical world – a picture, a car, or a house. But an NFT for a car is an obscure category because it does not prove ownership of the physical object. So “tangible” NFTs are rarely used.

If you buy an NFT on a tweet or a game artifact, you will only have such virtual ownership. Each token is tied to a unique record on the blockchain, a chain of blocks in which information is stored. These blocks are scattered all over the world and have multiple owners. The difference between an NFT and an ordinary token is precisely its uniqueness: an ordinary token is duplicated on the blockchain an infinite number of times.

The value of an NFT depends on the context and the identity of the author. The NFT version of “Black Square” will cause a stir among collectors, while the work of a hopeful enthusiast will only interest their friends. Anyone can put their tweets up for an NFT auction, but they’re unlikely to get $3 million for them, like Twitter founder Jack Dorsey. 

How most modern NFT marketplaces work 

Transactions require a cryptocurrency wallet, an app that allows you to use cryptocurrency. The most common is MetaMask which is supported by almost all NFT marketplaces. 

NFT marketplaces work in an auction format. This means that the seller puts the token up for sale, and potential buyers leave bids for how much they are willing to buy it. The highest bidder wins.

On most projects, there is no way to promote your work. This means that if a user just puts up an NFT for sale, there is no guarantee that anyone will buy it. Beginning sellers have to take care of the advertising themselves. You, as a potential creator of a new project, can take note of this, and offer your users a brand-new opportunity to promote their content on the platform. 

All platforms roughly differ in the audience, blockchain, and additional options. Let’s look at the differences in more detail so you can begin to have an idea of which direction to take. 

Audience

There are sites that focus on gamers – they go there for game items and avatars with game characters. Others are designed for sports fans – for example, you can become the owner of a video clip from a match. There are projects for artists and collectors, where digital works of art are created and offered for sale, or something unique is sought for a collection. There are also universal sites where you can find digital paintings by famous artists, videos with singing schoolgirls, or gifs with unicorns.

Commission 

Sellers, buyers, or both can pay it, depending on the terms of the site. This amount is fixed in the rules and does not change often.

Additional options

These can be a low commission, free NFT creation, and promotion, the ability to upload multiple NFT objects to the platform at once and pay commission for one object, or receiving bonuses for activity on the site.

Experts rank NFT marketplaces not only by the number of users but also by the volume of transactions, the number of famous artists exhibiting their works, the convenience of the interface, and the type of content exhibited – photographs, digital art, computer games items.

The most interesting projects and their features

OpenSea

Audience. Universal NFT marketplace, designed for a wide audience. Here you can sell and buy digital art, photos, music tracks, game items, and even domain names. It accounted for 84% of all NFT transactions.

Magic Eden

Audience. Gamers and authors of works based on computer games. Here you can buy a painting drawn with artificial intelligence or game art – an NFT object based on computer games. The auction lasts only 24 hours: if it is not extended, it automatically closes. Anyone can register.

SuperRare

One of the few sites where there is an opportunity to promote, as in social networks – that is, to increase their position in the extradition through the “likes” from other users. The most popular paintings are displayed on the main page in the gallery “Best Artists,” “Best Collectors” and “Largest Collections. Works from such selections are easier to raise interest in the auction.

Foundation

The creator of the NFT marketplace is Kayvon Tegranian and the company is registered in 2020 in San Francisco. There are over 90,000 works on display at Foundation today. It’s worth going here for those who understand digital art. Every newly registered artist gets to tell their story on the NFT marketplace home page – a good “advance” for an aspiring author. Artists can sell any format of NFT here – static picture, video, 3D, VR, and even physical works.

What direction should a novice project take?

From the point of view of sales and promotion, there is no difference for the user which NFT marketplace to buy or exhibit the work. Therefore, if you are looking to make money with your own NFT marketplace, your main goal is to get millions of visits. Next, to be successful, you need to add value to your product.

There are several hundred NFT marketplaces, and new ones pop up every week. Many of them rise quickly to the top. To become successful in this marketplace, it’s important to highlight key benefits right away. 

For users, there may be several dangers that they meet newcomers to the NFT marketplace. They are associated with technical and human factors. It is important to try to avoid them. Take care to minimize the potential damage to your user. This will help you to distinguish yourself from other projects. 

  • Risk for the vendor: the cost of “gas” is too high. During peak hours, the cost of creating a token can simply outweigh the price you can get for NFT.
  • Risk for the buyer: deception by the seller. If you want to get the original on physical media along with the token, you’re taking a big risk. There are no legal regulations that oblige the owner of, for example, a painting to hand over the original to you after you purchase the token. Most modern platforms have no liability for this.

 

Categories
Apps

Top 5 Android Framework Options To Ensure High-Quality Performance And Consistency In Apps

According to statistics, Android now has over 2.8 billion monthly active users, representing 75% of the worldwide mobile operating system market. As a result, mobile apps are becoming a standard part of the marketing strategy of businesses of all sizes.

https://www.businessofapps.com/data/android-statistics/ – source link 

With people’s growing dependence on their mobile devices, companies have realized the importance of apps in fostering lasting relationships with their clientele. This is why the direction of Android app development is shifting to serve a broader range of sectors.

As a result of this level of competition, it is complicated to create dependable software. Android development frameworks are here to aid developers by speeding up and optimizing the process.

However, picking the best frameworks for Android app development is a challenge. The Android framework you choose should be determined by the kind of app you’re building and the specifics of your project.

We’ve compiled a detailed summary and comparison of many robust Android frameworks to make this simpler for you.

 

Flutter

Google’s Flutter is a framework for creating mobile apps that takes a different approach than existing frameworks. It simplifies the development process for many platforms, making it easier to create polished Android user interfaces. Flutter is a reliable testing framework for UI, unit, and functionality tests, despite the never-ending discussion over its superiority over React Native. Flutter’s accessibility features include a screen reader, a shorter development time, and faster rendering and themes for Android app development.

Pros

  • Fixing faults in an app is a breeze because of Flutter’s real-time ability to make changes to it.
  • Smooth speed is a hallmark of applications built using Flutter, contributing to a positive user experience.
  • The time spent on quality control and testing may be reduced by using a single code base.
  • Flutter has a quick and productive development cycle.

Cons

  • Flutter applications are often robust and feature-rich.
  • Unfortunately, browser support for Flutter applications is still in its infancy. 
  • Although Flutter has had a lot of success, it has not yet been around long enough to amass a huge library of information.
  • You’ll need to learn Dart to work with Flutter, although it’s not a common language.

 

React Native 

A recent poll found that React Native was the most widely utilized among cross-platform smartphone frameworks. By employing platform-based interface components and built-in APIs for inducing a natural look and feel, React Native simplifies, speeds up mobile app development, and reduces the overall cost of the process. For example, the ‘hot-reload’ function allows coders to change files without affecting the running program. With the help of an Android app development company, this can be easily overcome. 

Pros

  • Improved efficiency and third-party library compatibility
  • Effective growth at a reasonable price
  • Validated and time-tested structure
  • Great popularity & strong backing
  • Design that is both modular and intuitive

 

Cons

  • Challenging to fix bugs in
  • In no way does it reduce the time needed for testing
  • It’s harder to test now

 

Xamarin

Microsoft’s Xamarin is a powerful app development platform for creating cutting-edge Android applications in .NET. Xamarin’s sophisticated collection of tools makes it possible for programmers to collaborate on code written in either C# or Xamarin. Recently developed technologies in the visual studio IDE have prompted widespread use in various sectors, including healthcare and the energy sector.

Pros

  • Use one piece of code across several different devices
  • Provides enhancements to the user interface that make it seem almost natural.
  • This includes libraries and tools.
  • Rather than updating each version of an app, you should instead update them all simultaneously.

 

Cons

  • Smaller community
  • Limited library 
  • More hiccups with the API

 

Ionic

Using HTML5, CSS3, and JavaScript, Ionic is a free, open-source, cross-platform app development framework that makes creating hybrid apps a breeze. The designed applications are compatible with a wide range of mobile platforms. Due to its versatility, it has become one of the most widely used frameworks for creating apps with a perfect team. Ionic incorporates various software components, including gestures and animations, to make creating high-quality Android mobile applications easier.

Pros

  • Native and web-optimized programs that are easy on the developers
  • The adaptive design pattern for each platform
  • Several different plugins and methods of integration are available

 

Cons

  • Inconvenient bug-hunting
  • Fragile constructions fail without warning
  • Exposure to local storage

 

Titanium Appcelerator

Similarly, Appcelerator Titanium is a free and open-source software framework that doesn’t need knowledge of Java or Objective-C to build native applications utilizing web technologies like HTML5, JavaScript, and CSS3.

60% to 90% of the code base is already in place, allowing developers to quickly and easily construct multi-platform apps. Performance-wise, applications built using this framework are at par with native APIs.

Pros

  • Prototyping in a short time
  • Designed for use on the web, which streamlines the creation procedure
  • Highly portable and reusable code across several platforms

 

Cons

  • The level of complicatedness is rising
  • Constrictions on adaptability
  • Irresponsible and slow-moving app performance

 

Final Thoughts

It can be challenging to figure out which Android framework is best-suited for building apps. What is effective for one business and app may not be for another. So first, consider what features and tools your app or project requires explicitly, then choose a framework accordingly. And to walk you through that dilemma, a top-notch service-based industry is perfect; be cautious while choosing one.