Author: James Ewen

James is the head of marketing at Tamoco

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Marketing & Advertising

Digital Out Of Home (DOOH) Trends – What To Expect in 2021

OOH advertising

OOH advertising as you know it is no longer. New developments in the OOH space are fuelling innovation that is transforming the medium into a powerful tool for marketers of all persuasions.

We’re spending more time than ever outside the home. Around 70% of our time is spent outdoors.

Because of this out of home advertising is becoming DOOH, it’s benefiting from the considerable growth in available data and new technologies.

This growth is driving increased ad spend, better measurement and more interactive and personal ways to engage with consumers with DOOH.

Let’s take a deep dive into the current trends in the OOH advertising space and the positive effect that they can have on your visual marketing strategy.

 

What is out of home advertising?

Out-of-home advertising (OOH) is the collective term for any visual marketing or advertising or media that exists outside of the home. It comes in many shapes and forms, but the most common are found on billboards and street furniture (such as bus stops). OOH also refers to advertising in public areas such as stations or transit hubs, stadium screens and the cinema

 

Innovation in OOH advertising

Optimisation – DOOH to optimize reach

While the majority of OOH inventory is printed, more digital screens are becoming available for advertisers to create more dynamic campaigns.

These screens are producing better optimization and allowing advertisers to create more personalized messaging. They can utilize different kinds of triggers to generate a more dynamic form of OOH advertising.

This innovation is no longer a gimmick, and advertisers have demonstrated how effective digital OOH can be. They have shown that tDOOH is not just effective, but also scalable.

Better data has helped to fuel these innovations. Advertisers can now change media based on the movement of many devices in real-time. The rise in smart devices means that road based billboards can change instantly based on the demographic that will soon be in front of the inventory.

Real-time is important, but in reality, it is part of a growing trend in which the medium is becoming more of a reactive solution. The ever-increasing amount of data that marketers now have at their fingertips is driving this trend. This versatility is driving personalization and producing incredible results for marketers using DOOH to achieve their goals.

 

Enabling digital buying of media in real-time

Marketing automation has reached the out of home industry. Programmatic buying of OOH media is now commonplace.

The purchasing of OOH advertising was previously a lengthy process between the advertiser, digital marketing agency and inventory owner. With this model, the real-time strategies that now dominate the DOOH world would not be possible. Today this process has become far more efficient.

The buying of OOH inventory has not just become automatic, but it is now available in many of the same interfaces that marketers can buy mobile or display ads. This process allows marketers to activate their campaigns seamlessly across several channels.

This real-time automation also means that It’s also easier to leverage first and third party data sets directly into campaigns, maximizing personalization and increasing ROI.

 

Attribution and measurement

The out of home advertising industry has focused heavily on solutions to measure the results of OOH campaigns. Marketers can acquire detailed metrics around their digital campaigns down to impressions and conversions. Data has enabled this in the DOOH world.

As a result, brands can now identify the number of impressions an OOH campaign has generated. Measurement has come a long way from surveying consumers; marketers now can say with confidence how many people saw their ad.

But the innovation doesn’t stop there. Smart data can close the out of home attribution loop. Data around store visits or digital behavior can be used to with OOH exposure to provide the kind of metrics that marketers could previously only get on their digital campaigns.

These leaps forward are all thanks to data. Data is pivotal for measurement and driving accountability in the digital advertising space, and this is no different for OOH.

 

Data in DOOH advertising

For marketers, OOH is now an exciting place to be. Data is fuelling innovation and creating powerful DOOH campaigns.

We now have access to a gigantic data ecosystem which wasn’t available ten years ago. These data sets have enabled advertisers to do more with their activities and campaigns.

However, the advertising is only as good as the data the fuels it. Marketers must be aware of the data they are using in DOOH. Third party data needs to be highly vetted, and direct partnerships with 2nd party providers are a much better solution.

With accurate data at the center of the DOOH revolution, we will surely be seeing more ad spend allocated to reaching consumers outside. This data will enable much better results for marketers and ensure that digital campaigns can be instantly activated in the OOH channel.

 

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Business

The Ultimate Guide to Employee Scheduling Apps

Are you tired of manually creating employee schedules every week? Do you find it challenging to manage employee schedules, time off requests, and shift swaps? If so, employee scheduling apps are the perfect solution for you. In this article, we’ll take a deep dive into employee scheduling apps, their features, and benefits, and how they can streamline your scheduling process.

 

What are Employee Scheduling Apps?

Employee scheduling apps are software tools that help managers create and manage employee schedules. These apps allow you to create schedules, assign shifts, manage time-off requests, and handle shift swaps. Most employee scheduling apps are cloud-based, meaning you can access them from anywhere with an internet connection.

 

Benefits of Using Employee Scheduling Apps

Employee scheduling apps offer several benefits, including:

 

Time-Saving

One of the biggest advantages of using employee scheduling apps is that they save time. Manually creating schedules can be time-consuming, especially if you have a large team. With scheduling apps, you can create schedules in a matter of minutes, allowing you to focus on other tasks.

 

Improved Communication

Employee scheduling apps improve communication between managers and employees. These apps allow employees to view their schedules and request time off or shift swaps. Managers can also communicate schedule changes and updates to employees quickly and easily. You can use external chat api to add chat function in your scheduling app

 

Reduced Errors

Manual scheduling is prone to errors, such as double-booking employees or assigning the wrong shift. Employee scheduling apps reduce errors by ensuring that shifts are assigned correctly and that there are no conflicts.

 

Increased Employee Satisfaction

Employee scheduling apps increase employee satisfaction by allowing them to view their schedules, request time off, and swap shifts. This gives employees more control over their schedules, which can lead to increased job satisfaction.

 

Key Features of Employee Scheduling Apps

Employee scheduling apps come with a variety of features, including:

 

Shift Assignments

The ability to assign shifts is a core feature of employee scheduling apps  and is of particular importance in certain sectors, for example, healthcare. Managers can assign shifts to employees based on their availability and skillset.

 

Time-Off Requests

Most employee scheduling apps allow employees to request time off directly through the app. Managers can then approve or deny the request.

 

Shift Swaps

Employee scheduling apps also allow employees to swap shifts with their coworkers. This feature saves managers time and reduces the risk of scheduling errors.

 

Real-Time Updates

Cloud-based employee scheduling apps provide real-time updates, so everyone has access to the most up-to-date information. This feature ensures that everyone is on the same page and reduces confusion.

 

Reporting

Employee scheduling apps often come with reporting features that allow managers to track employee hours and monitor overtime. This feature is especially useful for businesses with hourly employees.

 

Choosing the Right Employee Scheduling App

There are many employee scheduling apps on the market, so it’s essential to choose the right one for your business. Here are some factors to consider when choosing an employee scheduling app:

 

Ease of Use

Easy-to-use interface and intuitive interface are essential for an app.

 

Customization

The app should allow you to customize schedules and settings to fit your business’s unique needs.

 

Integration

The app should integrate with other tools and software your business uses, such as payroll and time-tracking software.

 

Cost

Employee scheduling apps vary in price, so it’s essential to choose one that fits your budget.

 

Conclusion

Employee scheduling apps are a game-changer for businesses that want to streamline their scheduling process. These apps save time, reduce errors, and increase employee satisfaction. When choosing an employee scheduling app, consider factors such as ease of use, customization, integration, and cost.

 

FAQs

Do employee scheduling apps integrate with payroll and time-tracking software?

Yes, many employee scheduling apps integrate with payroll and time tracking software. This integration ensures that hours worked are accurately tracked and recorded, making it easy to manage payroll.

 

Can employee scheduling apps be used for businesses with both hourly and salaried employees?

Yes, most employee scheduling apps can be used for businesses with both hourly and salaried employees. These apps often have features that allow managers to track employee hours and monitor overtime.

 

Can employees access their schedules from their mobile devices?

Yes, most employee scheduling apps have mobile apps that allow employees to view their schedules, request time off, and swap shifts from their mobile devices.

Do employee scheduling apps offer customer support?

Yes, most employee scheduling apps offer customer support through email, phone, or live chat. Some apps also have extensive online knowledge bases and video tutorials.

 

Are employee scheduling apps secure?

Yes, employee scheduling apps use encryption to ensure that data is secure. These apps also typically have role-based permissions, ensuring that only authorized personnel have access to sensitive information.

 

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Business

Top 10 Cybersecurity Trends in 2023

The cybersecurity trends in 2022 have proven that we may have to deal with more cyberattacks in 2023. The cybersecurity industry trends in 2022 were filled with many ransomware trends and attacks. Many organizations had to deal with various cyberattack trends, leading to the loss of money and sensitive information.

Moreover, the attackers were up for different surprises in malware trends, and there were no signs that this would stop soon. 2023 is here, and the ransomware trends of 2023 are likely to be much bigger than the ransomware trends of 2022. These are the top 10 cybersecurity industry trends for 2023.

Increase in Ransomware

Ransomware was one of the most popular cybersecurity trends in 2022. According to the European Union Agency for Cybersecurity, there was an 87% increase in ransomware in 2022, which is expected to continue in 2023.

Cybercriminals like REvil, DarkSide, and BlackMatter seem to invest a lot in improving their methods to take companies by surprise, regardless of their level of cybersecurity. For instance, Kela, a security firm, noted that cybercriminals use analytics to get the right victim in the US. Also, they’re interested in companies with at least $100 million in revenue to help them get a better ransom.

So, this cyberattack trend will only get bigger in 2023, and many organizations will be using the best ransomware protection available.

Security-as-a-Service

The continuous malware trends and current trends in cybersecurity have made many organizations understand why they need more security. Rather than depending on their security tools, companies are choosing security-as-a-service solutions. Such solutions are often offered by Managed Services Providers or Managed Security Services providers.

The MSP or MSSP usually includes a team of professionals and experts with modern product and process knowledge.

Since cyber security hackers are becoming more sophisticated by the day, MSP or MSSP will help ensure that consent phishing and other phishing attempts are prevented from entering our inboxes.

Furthermore, MSPs or MSSPs also provide comprehensive data protection services to businesses. One of the key services in this domain is backup and recovery. Regular backups are essential for any business to minimize data loss and ensure business continuity in case of any disaster. However, managing backups can be a time-consuming task, especially for businesses with limited IT resources.

With NAKIVO backup for MSP, MSPs can easily set up and manage backups for all their clients’ systems, including virtual, physical, and cloud environments. The solution supports a wide range of platforms, including VMware, Hyper-V, AWS, Azure, and more.

Zero Trust

Before now, cybersecurity processes involved a porous approach that allowed anybody with the correct credentials to access a system. It is one of the major reasons responsible for the increase in ransomware. It takes clicking on only one attachment or link to compromise a company’s security systems.

The Zero Trust model ensures that only individuals who are authorized can have access to a network. It also ensures everyone passes security protocols like user identity verification and authenticator apps. With this, codes will be sent to the smartphones of those authorized, and any unauthorized logins can be easily detected.

Zero trust was introduced in 2021 as a solution in cloud security to prevent consent phishing attacks and other malicious cyber attacks. It requires verifications at different steps and grants access to recognized devices. Zero trust is likely to be one of the common cyber threat trends in 2023.

Cybersecurity hygiene

Cybersecurity hygiene includes regular practices and habits in the use of technology, such as implementing safety measures and avoiding unprotected networks.

Cybersecurity hygiene helps minimize vulnerabilities by discovering risks and creating different strategies and mechanisms for reducing or resolving them. With cyber hygiene, organizations can improve their security and effectively defend themselves against disastrous breaches.

Growth in 5G Network Breaches and Connected Devices (IoT)

The growing acceptance of 5G technology, which needs a complex infrastructure overhaul, and the acceptance of software-based services and their connection to the IoT create the right attack surface for cyber hackers. Internet of things solutions and service providers should use zero-trust security to be ready for any security breach.

Third-Party Risk

Third-party exposure is the likely threat an organization’s customer and employee data are exposed to. It also includes the operations and financial information from an organization’s supply chain and other external parties that offer products and/or services and can access privileged systems.

A report on 2021 workforce trends found that more than 50 percent of businesses prefer hiring freelancers due to an increase in remote work due to COVID-19.

CyberArk, a security company, gives outsiders access to sensitive systems. It gives cyber hackers a way to access their information, which could be dangerous.

Insufficient Cyber Skills

During the COVID-19 pandemic, many people, including IT professionals, were forced to work remotely, which increased their workloads. The increase in ransomware attacks and workloads has led to burnout.

For instance, Harvey Nash, a global recruitment firm in the UK, reports that the cyber skills shortage increased to over a third in 2021. It also discovered that cybersecurity is the most in-demand tech skill in the United Kingdom.

Social engineering

This term is used for various harmful activities accomplished via human interactions. It uses psychological tricks to get people to give up private information and open themselves to cybersecurity dangers. It also tricks unsuspecting users into spreading malware infections or giving access to controlled systems.

Increase in Digital Supply Chain Cybersecurity Risk

The connectivity of the supply chain is growing, and this has led to an increase in data privacy and cybersecurity risks. It is because increasing interconnectivity means an increased attack surface and more vulnerabilities that cybercriminals can exploit.

The ENISA report recently analyzed twenty-four attacks. It was discovered that strict security protection is not just enough for companies since cybercriminals are now moving to suppliers.

Employee Cybersecurity Awareness Training

As the risks of cybersecurity continue to increase in the unpredictable digital landscape, the most effective way to educate employees is through cybersecurity training. This is one of the cybersecurity trends that will help them understand the risks to avoid and the necessary steps to take when they’re unsure in certain situations.

The IBM Cyber Security Intelligence Index reports that 95 percent of security attacks are the result of human error. So, employee cybersecurity awareness training is a great way to prevent such errors.

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Marketing & Advertising

The Future of Personalization – Data Personlized Marketing

Personalization is one of the most exciting areas in the world of advertising and marketing. Today’s consumers expect a much higher level of customization, with companies like Netflix and Spotify raising the bar in terms of what the average consumer expects.

In a year with the advent of GDPR – it’s reassuring to realize that personalized marketing and advertising can be done in an intelligent and insightful way. This is all possible while complying with privacy legislation.

Customer data and insights are at the heart of the future of personalization. We’re beginning to see the benefits of bringing vast amounts of data together to asses analyze and make the right, informed decisions.

For businesses, this translates into a more personalized marketing strategy, product personalization and the ability to adapt to ever-changing trends.

 

What is personalization?

Lack of contextual understanding for consumers’ behavior has long held back the effectiveness of personalization in spite of a wealth of data, but marketers are finally starting to get a grip on it.

Consumers are demanding more personal experiences, and everyone from retailers to advertisers, marketers and product designers now understand the benefits that personalization can bring for their bottom line.

A lack of context around consumer behavior has previously limited the level of personalization available. Data has increased, but actionable data has often been harder to identify.

As datasets have improved, businesses have become better at understanding what makes good data and how they can use this to fuel cutting edge innovation in personalization.

This ultimately provides better marketing, improved one to one experiences and the ability to predict trends and consumer needs to deliver personalized experiences across the consumer journey.

 

Understanding your business is the first step of personalization

Personalizing the consumer experience first involves understanding your business. You have to know who your customers are. You have to know what they look like, what they like to do and how they behave in different contexts.

 

Understanding the context of engagement

The first step involves understanding the context of engagement. Personalization has improved, but with some datasets, context can be hard to discern.

Without this understanding of context business risk poor personalization that consumers will reject and struggle to engage with.

Building a detailed view of how your customers use your products, engage with your various touch points and illustrates why they are doing this will provide a solid base for highly effective personalization strategy. It’s also a great case for POS integration, helping you to get a unified view of ever point of customer interaction.

An example of this involves combining data to create a holistic view of your customers. If you are looking at personalizing your brand marketing, it’s not just enough to identify that a consumer fits within the profile of your target audience.

They might not be in the right frame of mind for engagement. Combining profile data with other data sets that can signify intent is a much better way to achieve great personalization.

For example, combining profile data with precise visits data to similar categories of a store can help you to understand the context. From here it’s possible to create highly personalized communication based on real-time consumer behavior.

 

Understanding your area and target audiences

It’s essential to maintain your personalization strategy so that as things change, you can adapt your personalization strategy.

If you have a physical consumer touch point, changing trends in your area can occur quickly. Understanding these changes can give you an advantage over other brands and retailers in the area.

Visits data combined with demographic data can help to identify who visits your store, your competitor’s store, the area and where they come from.

For example, identifying that Chinese nationals visits to the area are growing month on month can be valuable for your physical retail personalization strategy. You can personalize your retail environment to drive revenue and visits.

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Get in touch to see how data can transform your personlization strategy

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Fully personalized marketing strategies

Offers, incentives and one to one marketing in retail

The challenge with many marketing strategies is that offers, promotions, and incentives are developed to be one size fits all. Many retailers, for example, will have a single offer aimed at every store visitor.

But each consumer is unique with different personalities, profiles, motivations and brand history. Personalization is valuable in these instances as it helps to deliver the desired offer to the relevant customers.

The aim with marketing personalization is to get get the ideal offer which is most likely to convert a specific customer to the customer is the right moment.

Data is enabling this process already. But using intent data such as consumer location or interaction history and matching this to the ideal offer is improving the level of personalization marketers can deliver.

By combining intent data with other datasets such as store visits or purchase data, retailers can see how each offer affects purchases. This combination means that marketers can understand the impact that each offer has physical store visits or purchases.

With data, retailers can begin to respond to each consumer at an individual level. The data that they use to achieve this will help them to simultaneously optimize these offers and the delivery of these offers to improve their marketing and their bottom line.

 

Media buying & personalization

It’s hard to talk about personalization without focusing on digital marketing personalization, and more specifically media buying.

For paid media, the ultimate goal is to achieve a one to one marketing strategy. With the rise of technology, it’s now easier and quicker to deliver personalized marketing at scale.

New datasets have developed a deeper understanding of consumers and how they behave in both the online and offline worlds. Using data allows brands to reach consumers with personalized marketing, across many different channels and touchpoints.

Understanding where and how consumers move can help brands to personalize their marketing activity. Location-based segmentation, for example, allows marketers to build more specific audiences, optimize ROI and reduce wasted ad impressions.

Media buying platforms offer many ways to segment audiences, but a rise in unique third party datasets have meant that marketers can segment and fine-tune audiences better than ever before.

 

Predictive personlization

The data that marketers now have at their disposal has enabled them to do more than just personalize based on past consumer behavior.

Advanced datasets can take personalization to the next level. Marketing personalization is becoming predictive. Brands and advertisers can now combine multiple data sources to understand how consumers behave on both a micro and a macro level.

Using this information, it’s possible for marketers to become predictive with their personalization.

Marketers can continuously update their perceived customer profiles with data that explains a consumers profile clearly. This helps the business to personalize the consumer journey and remove potential barriers to purchase.

Data is enabling businesses to understand which areas to invest in the future to deliver personalization.

 

The personalization power of unified datasets

As we’ve already alluded to – the future of marketing personalization doesn’t just involve a single dataset. It’s the combination of many which will bring new levels of personal marketing and brand interactions.

As data increases the trend for unified datasets will do so as well. To create high levels of personalization we need to find an effective way to consolidate the data sets that can fuel personalization.

Data platforms are catching up with the personalization needs of the modern marketer. The infrastructure is advancing to support the staggering growth of data that is available for marketers to drive personalized marketing efforts.

The data is useful to drive marketing personalization, but it will soon extend beyond this into other areas of the business. Data platforms are delivering highly personalized marketing to customers, but they are also having an impact in other areas such as logistics, the supply chain, and product development.

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Business

Best Things To Look For When Looking At Real Estate

Thailand is a destination appreciated by many foreigners. The contrast of cultures and behaviors amazes and forces citizens of other countries to join the celebration of life and resort lifestyle. Here the ancient temples neighbor exotic shows, and daytime spiritual practices are replaced by grandiose night discos. Mild climate, endless beaches and low cost of living in Thailand attracts thousands of foreigners wishing to buy property in this paradise corner. Ownership of property by the sea in Thailand is a fairly safe and solid means of growing your fortune. 

Real estate for sale in Thailand 

Monitoring the real estate market of Thailand, you may notice that it offers housing objects for every taste and budget. You can choose a modest apartment somewhere on the outskirts or a spacious apartment of several rooms in the capital`s center. 

Besides, whether you intend to invest in a home of your own or to rent it out for tourists, you will not face any shortage in real estate of the luxury segment at reasonable prices. 

Those wishing to purchase a relatively inexpensive apartment or private home, choose Pattaya. For fans of luxury – a wide range of real estate on the fashionable resorts: Phuket and Samui. New buildings and secondary housing in Bangkok also attract buyers, but mostly in the Thai capital investors are more interested in commercial real estate.

The most reliable method of real estate purchase 

The government of Thailand used to approve several ways of acquiring ownership of real estate by foreigners. The establishment of a Thai company was the most popular and the easiest one. However, most investors have understood the risks of such a deal and abandoned it. Today there remain two legitimate ways to buy real estate – the purchase of shares in the condominium or a long-term lease, the maximum recorded period of which is 30 years. But many foreigners are not willing to invest in condominium projects, especially in areas such as Phuket, Samui, Pattaya or Koh Chang, where preference is given to the resort-style properties, particularly villas.

For this reason, leasehold appears to be the safest method of obtaining real estate in Thailand. To get the profitable investment in the foreign real estate market, it is advisable to evaluate the profits and estimate the risks. 

Profits of buying real estate in Thailand 

When it comes to buying real estate in Thailand, there is an ocean of opportunities and a whole pack of benefits. Foreign investors are looking for a way to provide a reliable cushion for seasonal or unexpected fluctuations in revenue and they find it in Thailand. 

  • High return on investment. 

Real estate in Thailand is a rational choice if you want to have solid investment options. There is no decrease in prices on Thai property is foreseen in the near future. The resort location of the country welcomes tourists or so to say potential tenants all year round. This is why real estate in Thailand has a huge demand among both local and foreign investors. 

  • The constant development of the country. 

Thailand is characterized by a well-developed transportation system that connects major commercial, residential and industrial centers. Besides, the government works on reducing the number of traffic jams on the main roads and decides on more advanced means of transport. 

The kingdom is also known for high quality medical services, fast internet connection, good business opportunities, and multiple variants of comfortable accommodations. 

  • Relatively low cost of living.

The cost of living in Thailand may be called relatively low as here you need less money than in other resort destinations. Besides, the level of life and the prices differ depending on the region, so a resident with any income can find the suitable option. Of course, over the past few years, the cost of living in Thailand has increased, but the prices of many services, seafood, vegetables, fruits and rent are relatively democratic. A studio or one-bedroom apartment in Thailand can be rented for an average of $200-400 (per month), depending on the region. 

Risks when buying real estate in Thailand

Any purchase of real estate is followed by certain risks. Therefore, it is advisable not to be blinded by appealing advantages, but be ready to face the responsibility. 

  • Legal risks. 

There are myths that in Thailand there is no private property as all land belongs to the King. However, this information is wrong. The amount of foreign capital in the country perfectly shows that most of the land belongs to companies and individuals. 

  • Risks in the process of construction. 

If you invest in real estate under construction, it is important to be aware of some possible issues, like delay of the delivery or absence of the EIA. To avoid purchasing a property without the Environmental Impact Assessment or EIA, check the documentation provided by the developer and ask a professional for help. The delay of construction finishing is rather an exception, and in this case a developer has to pay fines to the buyers. 

  • Risks of obtaining less income than expected. 

The marketing risks appear when some estimation mistakes have taken place on the stage of creating the project. It means that the delivered real estate will not bring as much profit as it intended. However, with the responsible approach to selection and sufficient consideration, these risks are easily avoided. 

The final word 

All the risks can be eliminated and all the profits can be increased if you select property with the help of the correct resource. The major aggregator Thailand-Real.Estate cooperates with the trusted Thai developers to offer the reliable housing units. An ocean of accommodation variant to any taste and money are available on the website. 

On the whole, due to the uncertain economic situation in the world, the purchase of real estate abroad may be the furthest thing foreign investors think about. But what if this option is the best way to establish balance and even force growth of your capital nowadays? The statement definitely needs to be carefully thought out.

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Business

Investing In Real Estate To Obtain Second Citizenship: A Guide

The real estate business is one of the most trusted segments of investment worldwide, as there are zero losses when you invest in real estate. However, in some cases, you might also witness property prices rise as many people invest their money to maximize returns.

Many countries offer citizenship to people who wish to invest in real estate and buy land. This helps the host country to inject money into the economy in return for providing citizenship.

There are many examples of countries giving citizenship, such as the St Lucian citizenship by investment program. Investing in real estate is the process through which the majority of foreigners who complete Saint Lucia’s citizenship application and due diligence process will immediately acquire dual citizenship.

Copyright: Image by Freepik  I License: CC0 Public Domain

Follow the tips below to learn how to invest in real estate and get a second citizenship.

1. Quickest Way to Get Second Citizenship 

Investing in real estate is a shortcut for a new beginning in life, as it is the quickest way to get a second citizenship. On the other hand, if you move to a new place and use other means to get the visa, it might take years to conclude your application with no guarantee of a positive response.

Furthermore, no matter where you invest your money, real estate investment will make profits for you. In some cases, you might think that it is a time-consuming process, but usually, within five years, you can get a lot more profit than with a bank’s savings account. Due to the rise in population, there is an ever-increasing demand for properties, which is why the construction business is also booming.

Therefore, if you plan to invest your money, you should go for real estate.

2. Follow the Rules Of the Specific Country

It is essential to understand that you must follow the rules and regulations of investment when you want to obtain citizenship. For instance, if you invest your money in St Lucia, there is a minimum threshold of investment that means you must invest a minimum of 190,000$ to be eligible for permanent residency. In addition, your application may take 3-6 months.

After the process, you are free to use all the facilities like any other St Lucian citizen.

3. Clear Criminal Record

Copyright: Image by Freepik  I License: CC0 Public Domain

To apply for second citizenship, you must have a clean criminal record, and some countries might also require a character certificate from your current country of residence. It is important to be clear about your criminal past to reduce the risk of problems further down the line.

In some instances, this might be nothing more than minor grievances against you, as ups and downs are part of life. After a while, you can get a clean sheet from authorities.

4. Legal Source Of Income

Even if you are looking to open a bank account, you must provide a source of income for your funds. Similarly,  while investing in real estate, you must provide legal documents about your business and the funds you generate. The reason for doing this is to determine that the funds are not from any illegal activity and that it is safe to allow you to invest.

Moreover, this also helps the host authorities understand your sustainability and work.

5. Invest Money in Government (Approved Option)

You should remember that the main goal is to get a second citizenship. Therefore, you must take the process seriously; otherwise, all your efforts might go to waste, and you could lose your money.

To avoid such situations, you must invest in those real estate options the government provides you. There will be no risk, and everything will be done under the supervision of higher authorities. Moreover, the time it takes to get the visa might be minimized.

Another advantage of investing in such options is that there will be no chance of losing your money by investing in disputed options, and you will get a head start with your real estate business.

6. Tax Planning

For tax planning, dual citizenship could be helpful. You can save much of your money from taxation and invest it elsewhere. For instance, some nations only tax income produced within their borders and do not tax capital gains. As a result, investors can manage their capital more skillfully and successfully.

Obtaining Second Citizenship Can Increase Your Returns

In conclusion, citizenship by investment or simply buying a passport is becoming increasingly popular among citizens today. While it may be expensive, there are significant rewards associated with obtaining a second residency or even full citizenship in a different country. This includes access to better educational and health opportunities, global tax advantages, and job prospects. 

When you want second citizenship, you must be organized and take the time to look for suitable options with the suggestions mentioned above in mind. 

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Business

How to Meet GDPR Compliance for Geolocation Tracking?

Geolocation tracking has become a ubiquitous feature in modern applications and services. 

It allows companies to gather customers’ location-based data to improve user experience and offer more personalized services. 

However, with the implementation of the General Data Protection Regulation (GDPR) in the European Union (EU), companies that collect, process, use, or share geolocation data must ensure they comply with the strict data protection standards set by the regulation. 

So, if your company collects customers’ geolocation data to provide location-based services (i.e. weather, delivery, navigation, etc.) or build their behavioral profiles, modeling, and predictive analysis, it is essential to comply with GDPR.

In this article, we will explore what GDPR compliance exactly is, and how to meet its regulations for geolocation tracking.

What is GDPR Compliance?

The General Data Protection Regulation (GDPR) is a comprehensive data privacy regulation that was implemented in the European Union (EU) in May 2018. 

For the uninitiated, the regulation aims to protect the privacy rights of EU citizens & residents by setting strict standards for the collection, processing, and storage of personal data.

Companies that collect the personal data of their EU customers must follow the requirements set out in the GDPR. 

These requirements include:

  • Obtaining explicit consent from individuals to collect and use their data
  • Providing transparent information about the purpose and use of the data
  • Implementing appropriate measures to safeguard the data

Neglecting to comply with GDPR can result in hefty fines and reputational damage.

Currently, the GDPR fines are categorized into two tiers. 

Less serious breaches or violations can result in €10 million or 2% of the company’s annual revenue in fines, depending on which amount is higher.

Severe data breaches or violations can cost fines up to €20 million or 4% of the company’s annual revenue, whichever is higher.

How Does GDPR Affect Geolocation Tracking?

The GDPR has a significant impact on geolocation tracking as it classifies geolocation data as personal data. 

For the uninitiated, geolocation tracking refers to the collection and processing of location data from an individual’s device or other sources, such as GPS or Wi-Fi signals.

Companies then make sense of the collected geolocation data through data science and gain meaningful insights to make better decisions in real-time.

However, any company that now collects such geolocation data is subject to the GDPR’s strict data protection standards. 

So, if your company currently collects or processes the geolocation data of your EU customers, you must ensure that they are in compliance with the GDPR’s requirements.

How to Comply with GDPR for Geolocation Tracking?

Here are some steps companies can take to meet GDPR compliance for geolocation tracking.

1 – Evaluate What Your Company Already Does to Protect Geolocation Data

The first step in meeting GDPR compliance for geolocation tracking is to assess the current state of your company’s data protection practices. 

To do so, start by reviewing the procedures and systems in place for collecting, processing, and storing geolocation data. 

After that, determine if you have appropriate technical and organizational measures in place to protect the data, such as data encryption and access controls. 

Finally, identify any gaps in your current processes that need to be addressed to meet GDPR compliance.

2 – Create a Workflow to Obtain Explicit Consent Before Collecting Geolocation Data

Obtaining explicit consent is a crucial requirement of GDPR compliance for geolocation tracking. 

Companies must obtain explicit consent from individuals before collecting and using their geolocation data. 

Furthermore, the consent must be specific, informed, and customers must have the right to withdraw their consent at any time.

To ensure that consent is obtained in a compliant manner, create a workflow that obtains consent before collecting the data. 

3 – Add Provisions to Your Company’s Privacy Policy for Geolocation Tracking Data

Another requirement of GDPR compliance for geolocation tracking is transparency. 

Companies must provide clear and concise information about the purpose and use of geolocation data. 

To meet this requirement, you need to update your company’s privacy policy to include provisions related to geolocation tracking data. 

Furthermore, the policy must also inform individuals of the type of data collected, how it will be used, who will have access to it, and how long it will be retained.

4 – Educate Your Employees on How to Manage Collected Geolocation Data Properly

In addition to adding required GDPR related provisions, you must also educate your employees the appropriate ways to manage collected geolocation data and implications of not doing so.

Ideally, your employees should be able to comprehend what your company uses geolocation data for, and the potential risks to your customers involved. 

This means training your employees on how to obtain explicit consent, how to process and store the data securely, and how to respond to requests from individuals to exercise their data protection rights. 

Remember, this is an extremely important step towards complying with GDPR. After all, your employees are ultimately responsible for managing geolocation data that your company collects. 

So, organize regular training and refresher courses for your employees (and rest of the staff) to ensure that they are up-to-date on GDPR compliance requirements for geolocation tracking.

5 – Ensure Third Parties Your Company Shares Geolocation Data With are Also GDPR Compliant

If your company happens to share customers’ geolocation data with third parties, such as analytics providers or advertising partners, it’s crucial to ensure that those parties are also GDPR compliant. 

Before sharing geolocation data with any third party, make sure that your third-party providers also obtain explicit consent from your customers before processing their personal data and are completely transparent about it. 

Alternatively, you can also consider making this entire process automated by investing in a robust CAASM solution.

What is CAASM? — It’s a comprehensive cybersecurity solution that helps to take inventory of all cyber assets in your network, monitor attack surface, identify & remediate potential threats, and ensure compliance of your third-party vendors with relevant regulations (i.e. GDPR).

CAASM does this by making sure that your third-party vendors have implemented appropriate data protection measures in accordance with GDPR regulations. 

Additionally, CAASM also helps your company implement appropriate security controls and monitoring mechanisms to ensure that third-party vendors are complying with GDPR requirements. 

This usually includes regular security audits, assessments, contractual obligations for data protection, and ongoing monitoring of vendor activities.

Ending Note

The collection of geolocation data can provide organizations with access to highly personal information about individuals, making it a valuable commodity. 

However, such data collection practices can also raise concerns about privacy and potentially lead to noncompliance issues for businesses. 

That’s why meeting GDPR compliance for geolocation tracking is not just important but essential for any company that collects and uses location data. 

It not only ensures that the organization is in compliance with the law but also helps to build trust with customers by demonstrating a commitment to protecting their personal information.

By following these simple steps, not only you can easily achieve GDPR compliance but also demonstrate a commitment to ethical data practices that respect the privacy and dignity of their users.

Categories
News

Tamoco & Audiens Bring Location Segmentation To Ad Platforms

Tamoco announces new partnership with Audiens to deliver precise location-based segments in leading ad serving platforms

  • Tamoco’s location segments will become instantly available in leading marketplaces.
  • Partnership will help advertisers target consumers more effectively through precise location-based services.
  • Partnership will make it easier for advertisers to access Tamoco’s location data through platforms such as The Trade Desk, Adobe or Facebook.

Tamoco, the world’s largest proximity network, has today announced a new partnership with Audiens, the worlds easiest to use customer data platform (CDP). The partnership allows advertisers to gain more precise insight into their audience members through their existing ad-serving solutions.

This partnership makes Tamoco’s location segments instantly available in leading platforms such as DoubleClick, AppNexus and Adform. It also makes it easier for advertisers to access Tamoco’s location data through platforms such as The Trade Desk, Adobe and Facebook.

Tamoco have 1 billion proximity sensors worldwide, collecting data on over 100 million devices, with more than 4 million MAUs in the UK. The product enables businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data. Testament to the success of the product, Tamoco has previously worked on projects with industry giants including Uber, Heineken and The Coca-Cola Company.

“What this partnership represents is an opportunity for brands to understand their target audience’s habits and movements with greater accuracy than ever before.” Founder and Executive Chairman of Tamoco Sam Amrani said. “We’re thrilled to be working with Audiens and we’re really passionate about the difference that this partnership will bring to the industry and to our clients.”

As a result of the partnership, advertisers can now reduce campaign wastage and target consumers effectively by using more precise location-based audiences.

“The move will allow savvy brands and agencies to more accurately fine-tune their campaigns based on how consumers behave in the offline world,” Amrani said. “This creates more specific and customizable segments which can be used to further personalize advertising.”

The Audiens CDP unifies complex data across websites, apps, in stores, CMSs, CRMs and other data sources. It builds meaningful audience segments and conveys easily-understandable insights, specific to the marketing needs of a business and brand.

“Our clients demand the very best in location data and the partnership with Tamoco ensures we can deliver accurate, relevant and scalable location segments,” said Marko Maras, CEO, Audiens. “It adds another premium partner to our data marketplace, enabling our customer data platform to reach new global markets”.

 

About Tamoco:

Tamoco is making powerful location data accessible for all. Its global network provides businesses, organizations, brands, developers access to the leading source of precise, real-time location data. Tamoco is enabling businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data.

 

About Audiens:

Audiens is a Customer Data Platform (CDP) that creates a persistent and unified customer database to improve the performance of advertising campaigns. Customers’ data can be onboarded from multiple sources (website, mobile app, CRM), normalized, and combined to create advanced audience segmentation. This structured data is then pushed to the most popular digital customer acquisition channels and marketing networks. Audiens makes it very easy for marketers to activate customer segments privately, or share them with other advertisers for data monetization.

Categories
Data Marketing & Advertising

Using Location Audience Segmentation Directly In Your DMP

Why location is important

Advertisers use audience segmentation so that they can eliminate any unnecessary spend from their marketing efforts, become more efficient and effective and boost key KPIs.

Using data, advertisers can create much smarter audience segments. They can prioritise the right consumer, with the right ad using the right message.

That’s why we’ve made sure that our precise, first-party data sets are available for marketers and advertisers to use directly in their DMP. Advertisers should be able to do this directly in their media buying solution.

 

About our data

At Tamoco we think that data accuracy is the most important thing for advertisers using data in their targeting, segmentation or attribution. That’s why we built a network that is leading the way in the drive towards more accurate data.

 

Proprietary location data focused on precision and accuracy

Tamoco’s data is industry leading. We use our proprietary SDK for data collection along with our extensive network of sensors to understand consumer location with higher levels of precision and accuracy.

 

Detailed visit behaviour

Tamoco’s data methodology is designed to reduce the number of incorrect data points. We understand visits with granular accuracy. False visits are filtered out, and our data methodology is transparent. This methodology means that advertisers can be confident that Tamoco visits data is more accurate than other visits-based targeting solution.

 

Benefits of using location directly in your DMP audience segmentation

Fine-tune audiences and incremental ROI gains

You have the first-party data which contains, for example, age, gender, brand loyalty and products owned, amongst others. Location allows you to segment these audiences even further.

To drive incremental gains to ROI location can signify which of these users are relevant to your campaigns. Location data is real-time and behavioural based. These attributes mean that you can exclude irrelevant audiences, and save valuable marketing dollars in the process.

Advertisers can then tailor their campaigns to users that have physically exhibited certain behaviours, such as visited a specific store or frequented a series of physical locations.

This targeting helps to build relevant messaging and ensures that your segments are squeaky clean in terms of precise targeting. No more wasted budget on consumers that aren’t relevant to your brand campaigns.

 

Location is a good indicator of intent

Add intent to the segmentation process. Retargeting campaigns are more effective if you can reach consumers when they are in the right frame of mind. Retargeting works well in the online world, but this is often limited to your current inventory.

Consumers show purchase intent in the offline world as well. Visiting your store is a good example. However, by mapping the offline world, advertisers can use location to identify consumer intent in different ways.

Retargeting to consumers who have visited (or are currently visiting) a competitor or a store in a similar category is a powerful way to reach the right audiences.

 

Using location data to fuel analytics

Using location signals directly in your data management platform enables smarter cross-selling. If you have built up a database of descriptive and behavioural audiences, adding location can provide a better way to upsell new products or promote return purchases.

Using your analytics solution, location data can directly increase how you understand consumer trends, patterns and intent. Location data is a tool for building up a more detailed view of your customers.

These insights can be used to inform future segmentation and predict which audiences are more likely to convert at a specific stage in the buyer journey.

 

Using location to build lookalike audiences

Reaching new customers that are currently outside of your customer data set can be challenging. It’s something hard to know if the process of building lookalike audiences is reliable.

Using location data, it’s possible to build real-world behavioural based audience segments. For example, by taking an audience that converts highly, we can understand similar consumers based on how they move and behave in the real world.

This generates lookalike segments that are based on current real-world behaviour rather than vague similar interest data. Ultimately it will build segments that are more likely to convert.

 

Example segments and audience segmentation strategies

Some of our location-based segments are available already. Here we will look at some familiar audiences segmentation use cases using this data.

 

Women’s clothing stores

Brands looking at segmenting their audiences based on consumer interests can use location to refine their audiences. Let’s look at how this would work with an audience based segment.

You already have a pre-built audience that is relevant to your women’s clothing brand.

Using location-based filters directly in your DMP you can further filter this audience to reach the most relevant users.

You can filter based on the number of visits to women’s clothing stores. You can set the time period for these visits.

This will segment your audience based on those that have physically visited a clothing store in your defined time period.

 

Drinking places (alcoholic)

Using location, you can build retargeting audiences in your DMP to maximise your ad budgets.

If you are looking to retarget consumers based on their behaviour, then location can help to define the right audience.

Set your audience to include those that have visited an alcoholic drinking place.

You can filter these visits based on past visits, or on specific dates or days of the week.

This can help you to build incredibly specific audiences – such as Friday night venue attendees.

 

Speciality food stores

As previously mentioned, location data can be helpful to build new lookalike audiences based on consumer behaviour. This method can help you to create unique lookalikes based on actual measured real-world behaviour.

We can build an audience based on visits to speciality food stores. Here we have our seed audiences that consists of consumers that we know have visited a health store at some point in our defined time period.

We can do one of two things here:

  • Move the identifiers into our current lookalike modelling solution. This will create a new audience based on a unique seed audience.
  • Use a location-based lookalike solution. This will use the audience to match with devices that have exhibited similar real-world behaviour.

All of the above segments are readily available in leading DMPs and other media buying solutions.

 

How to activate Tamoco’s precise location data

Our data is currently available through DoubleClick, AppNexus, AdForm. Here you can begin segmentation immediately using Tamoco’s location data.

We can activate these segments instantly in The Trade Desk, Adobe Marketing Cloud, Facebook Advertising, Sizmek, Beeswax, Widespace and BrightRoll. Please contact us to enable this.

 

Want something more custom?

We can build custom segments on demand with our team of data scientists. These can be fed into the above solutions. Here are some examples of what our team can provide for your campaigns.

Brand affinity – we can create segments that are based upon brand affinity to your brand, a competitor or another relevant brand.

Detailed visits – Our team can help segment audiences based on verified visits to any physical POI, venue or location.

All of our data solutions can be fed into your current data or targeting platform. Our team of data scientists are ready to support your integration and take your marketing to the next level.

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Get in touch to learn more

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Categories
Business

Improving and Speeding Up MacBook for Optimizing Business Process

The optimization of modern workflows depends heavily on technology. But a sluggish and unresponsive computer might prevent you from being productive, costing you precious time and possibilities. You may have realized that your MacBook isn’t operating as effectively as it once did if you’re a business professional. It can be annoying, but the good news is that your MacBook can be speed up and made more efficient for work-related tasks. This post will go over some quick fixes and productivity hacks to make the most of your workday and the performance of your computer.

Why is My Mac So Slow?

Let’s first explore the causes of the problems before moving on to the solutions. Your MacBook may be slow for numerous reasons, such as:

  1. Not enough memory or storage space
  2. Outdated hardware or software
  3. Malware or viruses
  4. Excessive number of applications active in the background
  5. Fragmented disk

How to Speed Up Mac

Fortunately, there are a variety of techniques for optimizing Mac for business use. Here are some ideas to boost the efficiency of your MacBook:

  1. Regularly update your software. Updates frequently contain bug fixes, security patches, and optimizations. Visit the App Store and select Updates to keep your Mac up to date.
  2. Uninstall unnecessary applications. Having too much software installed can cause the system to lag. You can delete apps by going to the Applications folder, choosing the one you want to get rid of, and dragging it to the Trash.
  3. Clean your hard drive. You can either use the Disk Utility tool that came with your Mac or a different program like CleanMyMac to free up space on your hard disk. As a result, your laptop will run faster and be better suited for office duties.
  4. Mac optimization. Use software that has been optimized for Macs. This can help improve the efficiency of your Mac. Use Safari rather than Chrome, for instance, to browse the web, as it is Mac-friendly and requires less RAM.

Resetting PRAM, NVRAM, and SMC

In addition to the suggestions mentioned above, you can speed up Mac by resetting PRAM, NVRAM, and SMC. Little quantities of memory called PRAM (Parameter RAM) and NVRAM (Non-Volatile RAM) are used to store configurations, including starting disk, speaker level, and screen resolution. PRAM and NVRAM resets can be used to fix problems with these settings.

Your MacBook’s SMC (System Management Controller) is in charge of controlling hardware features, such as temperature and battery management. Problems with these functionalities may be resolved by resetting the SMC.

To reset PRAM and NVRAM

  1. Shut down your MacBook
  2. Turn it on from the power button
  3. Instantly hold the following keys: Command, Option, P, and R
  4. Don’t stop holding until you hear the startup sound twice
  5. Release the keys and let your MacBook boot up

To reset SMC

  1. Shut down your MacBook
  2. Hold the Shift, Control, and Option keys on the left side of the keyboard, then press and hold the power button at the same time
  3. Release all keys
  4. Turn on your MacBook

You can learn more information on how to improve and speed up your MacBook in https://setapp.com/how-to/reset-pram-nvram-and-smc-on-mac article. This article provides detailed instructions on how to reset PRAM, NVRAM, and SMC on your MacBook, as well as additional information on when and why you might need to reset them.

Which MacBook is Best for Business and Fast Processes?

The MacBook Pro is an excellent option if you’re looking for a laptop that’s suitable for business and quick procedures. The MacBook Pro is equipped with a potent processor, a sharp display, and a long battery life to handle even the most demanding business applications.

The MacBook Air is another excellent choice thanks to its thin profile, lengthy battery life, and quick performance. It’s ideal for professionals who need a portable laptop that can keep up with their fast-paced work environment and are often on the run.

Conclusion

If your MacBook is slow, you won’t be able to simplify your procedures, and your productivity will suffer significantly. You may optimize Mac efficiency and quicken your workflow by using the advice provided in this article. Resetting your MacBook’s PRAM, NVRAM, and SMC can also assist in resolving difficulties with its settings and hardware. The MacBook Pro and MacBook Air are great options for business workers searching for quick and dependable laptops if you’re in the market for a new laptop. Using these tools and methods, you may configure your computer to operate at its peak efficiency in professional settings.