Author: James Ewen

James is the head of marketing at Tamoco

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Uncategorized

Top 5 traits of a good SEO consultant in London

Every business wants to be in the top positions in the search results. You will reap enormous benefits if you can get there, you’ll get more customers and improve your bottom line almost instantly.

But this is hard, and many businesses struggle to achieve this.

You can work in house to reach this goal, or you can outsource this work to an SEO consultant in London.

But how do you know if a consultant can really get you to that top spot? Here are 5 traits to look out for to help you answer that question.

How long have they been working as an SEO?

Always ask this question. A great SEO consultant will have worked on many sites over a number of years.

Look for around 10 years minimum. This will be enough to have experienced a lot of what Google can throw at you.

Reviews, reviews, reviews

Why not check reviews of the SEO consultant you are looking to hire? Knowing that other businesses have worked with this consultant can rest your mind.

You can see what the results of those working relationships were and use this information to understand if the professional will be a good fit for your project.

A genuine passion for SEO

You really want to work with a consultant that is passionate about the industry they work in and the services they deliver.

Does the consultant you are looking to hire regularly attend conferences? Do they have a social media account where they are engaging with the SEO community?

The founder of SEOtagg in London is regularly attending these conferences and posting tips and tricks on his Twitter account. This shows the passionate site to his SEO work, and is what leads to great results for his clients.

Do they guarantee results?

Of course you can’t guarantee this. But a good SEO will tell you what you can expect and offer some kind of guarantee around this.

This could be as simple as just showing ranking growth. But it can’t hurt to ask your SEO consultant that guarantees they can give you.

Will they talk to you in person?

Another greta way of telling the truly great SEOs form the average is to have a call with the head consultant.

James says that he personally introduces himself to every potential client, ensuring transparency and ensuring that he can provide what the client needs.

These calls are often the most revealing part of the onboarding process, and they ensure that both client and consultant are on the same page for the project going forward.

There you have it, look for these traits next time you are in the market for a great SEO consultant in London.

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News

Apple Special Event – Support For NFC Without Third Party Apps Is Huge

 

Hidden away in the countless announcements during the latest Apple special event was some news in relation to NFC.

Apple has already declared support for third-party application to read NFC technology. But these latest announcements offers support that is more closely aligned with iOS.

Users were previously required to launch a third party app to read NFC tags. The latest Apple NFC update means that new models will be able to read tags in the background. This allows users to simply walk up to an NFC tag, wake the screen and the device will read the tag.

This will materialise in the form of a notification on the home screen, or in the feed if the phone is unlocked. Tapping this notification will automatically take the user to the correct app for the NFC function. This provides a simpler way for those who struggled to understand how to use NFC to get the most from the technology.

 

What does Apple’s latest NFC update mean?

At Tamoco we’ve always taken a sensor agnostic approach when deciding which proximity sensors to support on our network. Tamoco’s long-term support for multiple proximity sensors is further validated by the announcement.

The ways that consumers interact with the physical world is always changing. By supporting multiple sensor types Tamoco provides support for clients to bridge the gap between the digital and physical worlds.

The latest update in the NFC provides fantastic benefits when working with Tamoco, including:

 

More interactivity with NFC

The most obvious benefit for those interested in consumer engagement via NFC is the potential to interact seamlessly with NFC in the real world.

In the past iOS users have been required to download a third party app to use NFC. This provides a huge barrier to interaction.

With this update, Apple has removed this obstacle and this provides brands with the opportunity to reach more people, more often with NFC campaigns.

Whilst this will only be available for Apple’s newest range of devices, this still presents a great opportunity to create a more interactive experience for consumers.

 

Direct access into the notification feed

Support allows the NFC tag to be read and display a notification to the user. These notification dialogues use part of the native iOS notification system. This is a great way to reach users in a trusting and powerful way.

A user gets the opportunity to tap the notification and the device will head to the right app, depending on the content type.

This means that brands can offer consumers multiple types of media and be sure that the experience is seamless on an iOS device.

This provides a powerful, direct and interactive channel in which to reach consumers with relevant content.

 

Better opportunity for users to connect with the physical word

The announcement shows how far the link between physical and digital has come. Apple has realised that consumers want their digital devices to connect to the real world around them.

They want this connection to be simple and quick. NFC has always provided this opportunity, but the developments mean that this connection is now available at scale.

NFC carries huge potential as it has already been adopted in the payment and travel spaces. It seems like this new announcement will have a large impact and will be pivotal in the way that users can use their devices to connect with what is around them.

 

About Tamoco and NFC

Tamoco is the leading sensor driven location company. We help businesses to reach consumers based on context and provide extensive support across a wide range of technology. Our aim is to provide the content to consumers in the right moment and providing the vital link between the digital and physical worlds.

To find out more about what you can do with NFC and Tamoco’s powerful network, please get in touch with one of our campaign managers.

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News

The Digital Marketing Trends To Look Out For At DMEXCO 2019

Europe’s largest digital marketing conference begins this week. Around 40,000 brand innovators, ad tech masters, digital marketers and everything in-between will convene in Cologne for DMEXCO 2019.

To get ready we will be looking at the key digital marketing trends that will define the conference. 

 

GDPR is still on the agenda

Whilst the 25th of May seems a long way back, It’s still difficult to avoid this topic at the moment. There’s still a large amount of the digital marketing space that is uncertain about GDPR and what it means for their business.

The industry is beginning to accept the responsibility that comes with the digitalization of the marketing space. Many companies are talking more about transparency and privacy. They have shifted to make these ideals fundamental to their company operations. 

Getting the balance right between privacy and relevant, personal marketing is the challenge. The digital marketing industry needs to win the argument on privacy. To do this it needs to explain the true value that using personal data can provide for the consumer. It must do this whilst developing a trusted relationship with customers regarding data. 

At DMEXCO 2019 expect GDPR to still be front and centre. It will still be the elephant in the room for many talks and sessions. We hope that more discussions on the topic will focus on what the industry has learned.  As well as this we want to see best practices for companies to make the most out of the legislation. 

Personalisation is still what consumers want

More and more consumers are aware that brands are using their data. After the introduction of GDPR and an increased number of data breaches they expect this data to be used to provide high value, improved and highly personal experiences. 

Consumers want a personalised experience. Brands are moving towards this but there’s still a way to go. Many consumers are still finding a majority of their brand experiences are falling short of the mark. 

At DMEXCO 2019 expect to see personalisation take centre stage. We hope to hear valuable lessons on how leaders are getting it right.

There will still be conversation around the nature of generating data for this purpose. But expect more focus to be on how to use the data more effectively. Look out for discussion on how new data types can be used to create memorable, personalised consumer experiences. 

 

AI and automation is now everywhere

Consumers are demanding instant responses from the brands that they interact with. The best brands are starting to engage with their customers automatically. These brands have drastically reduced the time between a customer touch point and the desired result. 

The companies that are succeeding in this space are the ones that are experimenting with AI. They are using technology to automate their response to consumers at every point of the consumer journey. 

Treating customers on a one to one basis and providing an omnichannel experience is top of many brands wish list. Some are even getting this right already with the increasing presence of AI, chatbots and other automation tools. 

Technology in this area is advancing extremely quickly. The top brands are learning how to utilize this tech to identify customer needs. It’s being used to process huge amounts of data and turn this into actionable insights. 

Expect there to be many discussions around AI, automation and it’s ability to put the customer at the centre of the brand experience. 

 

Data is increasingly important to achieve digital marketing goals

Many companies are using data effectively in their digital marketing. The relationship between consumer data and consumer needs is more in focus than it has been in previous years. 

The potential of data in digital marketing is huge. Brands realise this but often struggle to maximize this potential. 

To do more with data companies will need to be smarter about how they source their data and be much better at turning the data into actionable insights.

Expect many workshops and talks that look to explain how to use data effectively. Learn about new data sets and how your organization can use these to meet its goals.

DMEXCO 2019

These are the main digital marketing trends that will be aired at the conference. Digital marketing in 2019 seems to be focusing on how to get the right balance between privacy and providing true value for the consumer. 

For all your data and personalisation needs, speak to Tamoco. We’ll be DMEXCO and would love to hear your take on the biggest challenges facing digital marketers. 

 

Categories
Data

Big Data And Big Brands – Why Data Is The New Brand

Big data brands

The modern brand faces many challenges. In today’s world consumers exist in multiple locations, across many devices and they have different expectations of what a brand should be.

The modern consumer has set the bar pretty high. Brands need to keep up with consumer’s fast-changing needs and desires.

From personalization to the user interface, the consumer has demanded that brands can adapt and communicate with each consumer on an individual level.

Information should be the heart and soul of a brand. Big data is helping to achieve these goals and create a new kind of brand.

In this way, data is becoming the new brand.

Why is big data important?

Most brands realise that data is important to the success of their business. But the brands that are really at the forefront of the digital revolution are the ones that have learned how to make the most of this data.

Placing data at the centre of business strategy is more important than ever. As the competition gets smarter, those that can find a way to utilize the data that is generated from the modern world will be the ones that succeed.

 

Why is data the new brand – big data applications

Big data and personalization

Data is the new personalization. The best brands know exactly what their customers want. They know when they want it. They know how they want it.

The thing is this isn’t guesswork. These brands are delivering personalization with information. Big data and personalized messaging form part of any successful brand strategy.

These brands have a method of generating data from their customers. They are effective in managing this data. And finally, they are efficient in using this data to understand customer success.

 

How does data inform personalization?

Big data personalization is being utilized by more and more brands. It involves using consumer-generated data to understand behaviour. The brands that are doing this best utilise multiple data sets in order to deliver engaging and personal experiences to customers.

 

Big data and product development

Developing products is hard. Data helps to generate product ideas by helping to illustrate how the customer actually use a brand’s product.

Brands that get product development right are using information to inform their process. They are using data in product rollouts and how new features are used to inform future product development.

These metrics can be more than just simple usage data. The explosion of different data types has provided much better insights into how customer use a product.

Powerful data mapping techniques are being used to map new datasets over existing data sources to provide even more insight to product designers. It’s not just about when and how much the customer interacts with the brand.

It’s now about looking at where and why customers use a product or interact with your brand. The top brands are using this data to inform their decision making. Extra datasets, such as location can give far more insights into how your product is being used.

 

Big data and business intelligence

Implementing a data strategy has had a wide-ranging positive impact outside of the marketing and product departments.

Data is helping brands to become predictive instead of reactive to consumer trends. The leading brands don’t just understand what their customers want, they can identify these earlier than ever before. All thanks to data.

In verticals such as retail, analytics data can be crucial. Becoming a digital-first brand involves using actionable data to gain a competitive advantage.

New data sets are helping brands to fill in the gaps. Especially in industries that have traditionally been slow to gather consumer data.

Business intelligence is now fuelled by data sets such as purchase data, location data and IoT data, amongst others.

The financial sector is using data sets such as location to predict the earnings and ultimately the financial success of brands. So why can’t brands use the same data to inform their strategy?

These data sets can be instrumental in helping brand management plan intelligently. Big data can help predict where to open new stores. They can help understand what consumers want and help find where these customers will be in the future. As well as this big data can be used across a brands marketing arsenal, from targeting to SEO tactics. You could even get yourself a UK SEO consultant to implement these. Even when using the big tools (such as BuzzSumo) there are many great free BuzzSumo alternatives to help with these tactics. 

Using data as a competitive advantage should be a fundamental part of any brand’s strategy.

 

Brands and big data examples

Many brands come to mind when you think of big data. What do all of these brands have in common? They understand the value of different datasets. They use the data effectively

 

Netflix

Netflix has understood the benefits of data from the very beginning. A user’s viewing history is used to suggest new content in real time. It’s used to recommend new shows and it’s used to do this at the right moment.

Netflix uses data and analytics to understand what it’s users want to watch. This data is also used to predict trends and it’s used to commission new original content. This is an example of using data sets to become a predictive brand.

 

Hedge funds

The investment space is quick to realise the impact that data can have. This is an industry that lives and dies by its ability to predict the trends of huge amounts of people and the businesses that they interact with.

The sheer quantity of data is not all of the story. Getting the right data is more important. Hedge funds have seen some success by utilising data sets that aren’t commonly used. These are useful as they can provide insights that have previously been unattainable.

A great example of this is location data. Accurately mapping footfall and visits with location data can give a new insight into the offline world – a place where large-scale macro trends have been difficult to pin down.

Using these insights to predict financial trends can give financial companies the edge.

 

Conclusion – data is the new brand

As a brand you need to ask yourself – Is there a better kind of data that can help to inform your needs. You need to be sure that you can use data quickly and effectively.

Data is instrumental in the process of personalization, building great products and gaining business intelligence.

If you want to be a smart brand that can understand and predicts what the consumer wants you need data. If you want to deliver this in a personal and engaging way you need data. If this is what you aspire to then you will eventually arrive at big data. That’s why data is the new brand.

Categories
Data

Location Data Accuracy – What Makes Good Location Data

Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement.

For these applications to prosper the data that underpins them needs to be accurate. This is not always the case. We’d like to talk about some of the attributes which make location data reliable and actionable.

 

Accuracy and precision

These two things sound similar. But in the world of location, there is a subtle distinction. Accuracy refers to how close the measured location is to the actual location of the device. Precision refers to how close together a number of separate measurements are.

The precision provides the granular insights that overlay the accurate data sets. At Tamoco we add this precision through sensors and our proprietary SDK.

 

How we determine device location

Tamoco uses sensors that exist on our network to help with issues in accuracy.

The Tamoco SDK identifies these sensors which are in ‘known locations’. This allows the SDK to determine where the device is in relation to wither Bluetooth or wifi signal booster strength.

In some locations, GPS location can be inaccurate and imprecise. For example, inside a shopping centre where the GPS signal is not as strong. This is where Tamoco’s sensor-driven approach provides extra precision.

What are the sensors and what are the benefits?

Beacons

Beacons provide very accurate and precise data. These sensors can be used to place devices with an accuracy of 1m. Beacons are the most precise location sensor that is widely deployed.

WiFi

Very useful in identifying precise location in densely populated areas. These sensors help identify device location in areas such as shopping malls and large buildings.

GPS

Under the right conditions, GPS can be extremely accurate. The signal quality deteriorates quickly when the device is indoors and in areas where the device does not have an unobstructed view of GPS satellites.

The Tamoco SDK uses multiple sensors simultaneously to identify the location of the device. Often the device location is constantly updated as more sensors are identified. The SDK uses this information to determine context and then discount outliers in the data.

This process of identifying location can be visualized as a linear process. In this process, the Tamoco SDK uses a number of sensors to validate and adjust an initial location signal to a finalized and verified location, in the form of latitude and longitude.

 

Other factors that help to identify location

We use other device information to identify the accuracy of each location signal. We use vertical and horizontal accuracy to show the reliability of the lat-long derived from the device.

These fields are intended to provide transparency around location signals. Tamoco wants to include these so that partners, developers and clients can understand the level of accuracy in every data point that they process.

Standardizing this into an industry-wide and agreed measurement is the next step. Only location data providers with inaccurate data sets will have a reason not to adopt these standards.

 

Benefits

Why is this relevant for publishers?

These levels of accuracy mean that app partners can maximize their CPMs from the monetization of location signals. Many monetization partners pay higher amounts for accurate data sets. They are, unsurprisingly, unwilling to pay for data that is either inaccurate or imprecise.

If you use location in your app experience adding extra accuracy and precision will boost the experience for users. Delivering location-based communication and contextual app experiences are more likely to be a success with greater location accuracy.

Why is this important for data buyers?

Of course, the most important thing for a data buyer is the accuracy of the data. This is true regardless of the desired use.

Accuracy in location data means that insights are more reliable. Targeting is more effective. Using location data for complex tasks like visit attribution is nigh on impossible if the data is unreliable.

All data buyers should be sure that the location data they use is verified. Location data providers should be able to explain their methodology in detail to demonstrate that data sets are precise.

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Retail

Big Data In Retail – How Data Analytics Can Transform Retail

The retail industry is evolving rapidly. The way that consumers shop is changing. The line between online and offline is blurring and more retailers are adopting a data first strategy, helping to understand how their customers are behaving and ensuring that they can match the right person the best product.

Retail data analytics is the new normal. The brands that have access to high-quality data, and know how to use it, are the ones that will deliver unprecedented value to their customers. Let’s look at how big data can be used in retail analytics to gain a powerful competitive advantage in a highly competitive space.

 

Complete understanding of customers

Big data analytics can help retailers understand customer trends in great detail. Behavioural analytics help retailers to predict what the next big trend will be based on these data sets. This kind of insight can have a positive impact across the retail business strategy.

This helps brands identify new preferences much quicker, helps them to avoid churn and ensures that acquisition costs are kept to a minimum. Data sets based on how consumers behave online can help retailers to predict what will be the next must-have items, for example.

Other predictive datasets include location, which provides an understanding of the demographics that visit your stores. This allows retailers to adapt to their changing customer base. For example, there might be a growing number of millennials visiting your stores. Learning this in real-time allows retailers to be proactive. This could be in terms of the in-store experience -it could make sense to open a specific area with products relevant to these demographics.

 

Customization and personlized promotions

Retail marketing means matching customers to a product like never before. Big data is making this easier than ever before. Predictive analytics can help you to find the right customer for your product with incredible accuracy.

Data sets that include location can help you understand exactly how consumers behave. This helps retailers to create a better understanding of their customers and create better targeting solutions that provide value and personalize communications.

In-feed targeting can be a hugely effective way to reach the right customer with the right message when the right data sets are used. Data sets that can tell you how customers interact with your brand online and offline allows retailers to provide highly contextual communications.

This level of personalization also helps to optimise media spend and ensure that you are reaching the right consumers with the right message.

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Get in touch to see how data can transform your retail strategy

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Physical store layout

Personalisation also includes the in-store experience. Big data provides retailers with high-level insights around how consumers move in their retail stores.

These datasets allow brands to analyse store behaviour and measure the impact of marketing spend in store.

Big data in retail stores can provide a competitive advantage in cross-selling and it can significantly boost the power of in-store promoting.

As well as this it can provide a powerful method of understanding how to layout physical shopping experiences to maximise engagement and ensure that consumers are provided with optimal smart shopping experiences.

 

E-commerce marketing strategy

E-commerce is a huge part of the modern retailer’s arsenal. It’s vital that brands can leverage retail data analytics to help make the experience seamless.

Customers want an online shopping experience that follows on naturally from their store visits. They want the two to work together without any issues. Services like click and collect as well as abandoned baskets messages are seen as a something consumers expect from top brands.

Big data can help to fill in the gaps that allow retailers to link the Ecommerce world to the physical retail store and provide a seamless shopping experience for consumers. Linking Ecommerce to the physical store and ensuring that consumers can find solutions easily is a major benefit of big data in retail.

 

Order management

Behind the scenes, big data can help to inform the supply chain and optimize production. This means that customers aren’t disappointed when a trend takes off and the product is out of stock.

Using big data in retail supply chains is instrumental in predicting trends and ensuring stock is in the right place. When big retail events hit, such as Black Friday, data set such as location insights can be instrumental to monitor areas where there is increased demand to allow retailers to react to changing demand and trends.

 

Big data in retail helps brands to answer questions that are crucial to growing a modern retail business. It helps you to answer these questions quicker than ever before:

  • Who are your customers?
  • What motivates them to visit?
  • What engages them?
  • How do they behave outside of your store?
  • How can you target them?
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To find out how location data and location intelligence can help your business please get in touch with our team.

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Categories
Apps News Privacy

Android Developers Can Use Google AdMob And Comply With GDPR

Google is asking app developers who publish apps on its play store to obtain consent for data use and for ad personalisation through its AdMob platform. 

Due to the coming GDPR legislation which comes into effect on the 25th of May. Any business based in the EU will need to gain opt-in consent to collect or use any of their user’s personal data. 

This news places the responsibility of obtaining consent for Google’s services that are running in the background (such as AdMob targeting) on the shoulders of the publishers. Android developers are expecting to see some kind of software kit to help them obtain and manage this consent. As of now, and up until the new legislation kicks in, Google has not announced any SDK or toolkit that could solve this headache for Android developers. 

Many developers lacking the time or manpower to create such a kit are weighing up their options ahead of the legislation. Some have even hinted at switching of these third-party services for users int eh EU. 

 

The problem

Breaches of the legislation carry with it the threat of huge fines. User consent has always been an issue for app publishers. Creating a solution for obtaining consent and then managing this consent is no easy feat. Integrating this consent with third-party integrations (such as advertising solutions) adds another layer of complexity. 

For Android developers, the problem is a little more pressing as AdMob revenue is what keeps them afloat. Developers may find themselves stuck between a rock and hard place – turning off AdMob would instantly create a big hole in their revenue. However, keeping it on and exposing themselves to potentially destructive fines doesn’t seem like a viable option either. 

 

So what’s the solution?

With the right toolkit developers wouldn’t have to change their business model too much. Letting users opt out of ads might lose some revenue but it’s a necessary step to take to comply with the changing mood around privacy and transparency. 

Controlling user data in a responsible way makes sense because it builds trust and in the long term it will be beneficial for developers. 

Luckily for developers, there’s a toolkit that is addressing this problem. Via a dedicated SDK app, publishers can continue to use third-party ad integrations, such as AdMob. The toolkit obtains and manages user consent to help developers comply with regulations such as GDPR.

As well as this the toolkit will sync user consent across devices. All consent preferences are stored in a secure audit trail so that developers can call on consent history of their users. The audit trail also contains information on consent preferences that have been replayed to third parties. In the AdMob example when a user opts out of personalised ads in their app the consent SDK will relay this to Google. The audit will register this along with a timestamp and other relevant details.

The SDK provides this functionality for first-party app features as well as third-party integrations. It’s a comprehensive toolkit to take control of your user consent. 

This toolkit doesn’t need to only apply for Admb or even android. A wider conversation about the role of consent in mobile applications needs to be had. Developers should look at how consent is obtained, managed and communicated to third parties. 

Complying with GDPR is a shortsighted approach. Developers need to put their users first and think about how they can put these users back in control of their data.

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Get free early access to the consent toolkit 

We’ll get you set up for free as soon as it’s launched. 

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Categories
Apps

App GDPR Toolkit – How Developers Can Prepare Apps for GDPR

When GDPR is concerned, developers can’t afford to overlook app user privacy, consent and opt-in preferences. Here’s five tips that will get you compliant.

It’s a huge problem for app publishers. How can you comply with intimidating privacy legislation and maximise the number of users that are opted into your app services?

By some estimates over 50% of current apps are not compliant with the new GDPR legislation.

That’s because apps have multiple third parties and SDKs integrated. Many of these are asking for data on users.

It’s difficult for publishers to keep track of this. But it’s now the law to be in control of this data.

It shouldn’t have to be this difficult to comply with privacy regulation. And it shouldn’t be hard for your users to opt-in and out of individual preferences.

Lucky we think we’ve found a solution for developers to manage, sync and audit consent in their suite of mobile apps. 

 

Asking for consent and getting your users to opt-in

Complying with privacy legislation isn’t the most straightforward process.

And how do you make sure that you don’t spook your users into opting out of all services? User opt-in is important to obtain as it can be a great tool in which to drive engagement and retention, not to mention monetization.

You need to ask user to opt-in at the right time. And you need to be clear that they are in control. We tried to solve this problem by designing our consent toolkit to help developers obtain and manage user consent.

Many apps get opt-in timing wrong. Don’t ask for all permissions the first time that the user opens the app. Explaining the value that users will get in return for opting in for certain permission will mean that the user is better educated about what their data is being used for.

Make sure that your opt-in process is clear and be upfront with your users.

 

Manage user opt-out requests respectfully

Under new legislation is just as important to ensure that users can opt out as it is to obtain consent properly in the first place. To do this publishers must have a system in place that can allow their users to opt out of some or all of the permissions that they have previously opted in for.

This was one of the fundamentals that shaped the way our consent module works. We wanted our toolkit to make it as easy for users to opt-out and it is to opt-in. This needs to be done in a way that doesn’t just put the user in control of their data but allows them to choose which kinds of data is used by publishers.

 

Make sure you can manage consent across devices

Consent and user opt-in management are difficult enough to get right as it is. But this can be made nigh on impossible when you consider the fact that app users are constantly deleting apps and changing devices. 

Syncing user settings are important because if a user has revoked a permission on one device then to continue to use this could be a breach of privacy regulation. Also, if a user requests that all their data be deleted, this is difficult to do unless you can identify everywhere that the user has given access to data.

That’s one of the problems that the consent toolkit was built to solve. By using a series of unique identifiers it’s possible for developers using the toolkit to sync consent preferences. In this way, the consent toolkit manages a users consent and opt-in/opt-out preferences whenever they interact with an app or service.

This is especially useful when a user requests their data be deleted (or in GDPR terms – right to be forgotten). Having a toolkit that syncs across devices allows publishers to remove this data and stop collecting it wherever the user is seen in the future.

Sometimes it’s a messy infrastructure. What happens if a user updates consent preferences in one app, but uses other apps from you? Make sure you can sync this preference across your real-estate.

 

Integrate user consent with third parties

Apps rarely run in isolation. You might have third party services, or other SDKs that have access to our user’s data.

These need to be kept in sync with the user’s opt-in preferences. If your user says no to communication, this needs to be updated with third-party advertisers for example.

At Tamoco, our consent module allows apps to instantly update third parties with new user preferences. If a user asks for all of their historical data to be deleted this information needs to be relayed to third parties.

The consent SDK communicates this to third parties automatically when a user’s preferences are updated.

Information of this is then secured in a secure audit trail. The consent module will automatically ask third parties to confirm that they have received these requests for changes in a users preferences. When this is (or is not) received this is saved in the audit trail, along with timestamps and relevant information.

This means that developers can ensure that their users’ opt-in preferences are respected in third-party integrations. It’s important to be able to follow an audit trail to prove that this information was relayed to third-party partners and integrations such as SDKs.

 

Make sure you have a secure audit trail

With the correct procedure in place, developers don’t need to worry about manually managing consent. But what happens if you ever need to prove that your app has protected user data.

App developers need a way of storing the history of user consent. It should be easy for developers to prove that historical consent has been obtained.

In our consent toolkit we provide developers with an audit trail to do just this. Everytime a user changes their consent preferences then the SDK automatically records this with time stamp.

This ensures that app publishers are always covered. This information is easily viewed and provided for reference. Third-party consent is also stored in the audit trail. All requests for opt-out are sent to third parties and the record of this is then stored in the audit.

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The consent toolkit is launching soon, sign up below to get free early access

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Categories
Business

The Role of Marketing in the Success of College Startups

When you have a bright idea for a college startup, the most important thing is getting your message across and promoting it. Since we are living in the age of technology and have access to the means of digital marketing, it’s important to plan things ahead and estimate all the limitations and advantages. Depending on your target audience and budget, you have to know the risks as you work on your college startup. Since most cases will belong to innovative solutions, the role of marketing starts the very minute you start to describe your project or compare it to what’s already available.

The Role of Marketing in the Success of College Startups

– Promoting Your Ideas and Thoughts.

One of the most important roles of marketing for students’ ideas is to promote your ideas and thoughts correctly. It should be done by estimating your resources and budget, as it will help you to choose the right methods.  This way, you won’t have to take risks for something you cannot handle. Nevertheless, do some research first, study your target audience, and don’t ignore checking Writing Universe if you need to create a written description or compose a commercial text for your project. Once you do everything right and make things sound interesting, you are already halfway there!

– Making Things Appealing to Investors.

Another aspect of correct marketing is good grammar and accessibility of your college startup. It has to be accurate and condensed as you structure your objectives without promising too much. If you take the time to work on your marketing factor and branding, you will make things appealing to investors, especially foreigners. This way, you can receive a scholarship or additional funding when you try your best to make things clear. Think about both lengthy and short presentations that will help you to participate in workshops and video conferences where you can promote your student startup. It will help you to stay ready all the time and adjust things quickly based on the marketing limitations!

– Combining Research for Your Project.

Another role of marketing is the way you can use what you study as a college student and implement your skills for an important project. If you are unsure about success, start with various marketing tools and estimate how things can be attached to your academic curriculum. It will help you to stay updated all the time and consider assistance from your college as it can make a significant contribution to the scientific community.

– Global Cooperation and Community Work.

Unless it’s something that you wish to plan locally, do not forget that we have social media to promote and inspire our projects. Keep things active, and don’t forget to communicate with your visitors! Even if you do something related to environmental protection or promote unique summer camp ideas, you can distribute your ideas and work worldwide. It will help other people become inspired and establish a partnership with your college startup. Remember that something may start locally and as something small, yet if you do proper marketing, it can turn into a global project.

Tracking Your Progress is Essential!

Another role of marketing in the success of every college startup is the tracking and analysis of the progress as things take off. If you are unsure about the best ways to stay in control, you can start by taking simple notes on paper or estimating things as you check the comments on social media or any other platforms. Depending on how and where you promote your startup, it’s possible to install various solutions like Google AdSense or Google Analytics to check your target audience and track the behavior patterns. Contrary to popular belief, these tools are intuitive and won’t be overly challenging, even for beginners. Now, when you can make changes based on your success, your marketing methods will always remain open-minded and flexible.

BIO

Mary Herd is always striving for innovations as she explores the fields of education, culture, and technology. As an educator and content analyst, she loves to write and share helpful recommendations. Follow Mary and find inspiration as you work on your business startup ideas.

Categories
Business

Best 5 Tips for Students Starting a Business

The pandemic showed many people that a nine-to-five job isn’t the most reliable. Students looking at this changing job market have realized they must develop business ideas. Unfortunately, as a beginner, it can be hard to know where to start. This is why in this article, we go over 5 of the best tips aimed at helping students do just that.

Top 5 Tips for Students Who Plan to Start a Business

If you are starting a business for the first time, you’ll want to follow these five tips:

  • Follow Your Passion
  • Do Market Research
  • Find A Mentor
  • Start Small
  • Build Your Brand

Follow Your Passion

Considering you have already made up your mind you want to start a business, you need to ensure you pick something you’re passionate about. The reason for this is that it’ll be hard to combine both school and work. The only way to be successful will require you to genuinely care about what your business is all about. However, sometimes academic work can be truly overwhelming. In such cases, you also need to be efficient with your time, and GrabMyEssay can help you achieve this. This website offers students high-quality academic writing services and, depending on the requirements, can deliver your 100% original paper in only 3 hours.

Do Market Research

When you have decided on the business you want to go with, it’s time to do market research. This involves looking at your would-be competitors and identifying areas for improvement. You should also have an idea of your target audience. For example, your business idea is to launch a food delivery service. You notice your current competitors tend to target only high-end restaurants, but as your target audience is students, you know most won’t buy from these places. So, with that in mind, you investigate why your competitors’ prefer high-end restaurants and try to branch out to more affordable places.

Find A Mentor

While doing market research, you can also use your spare time to get a mentor in the business area you are interested in. It’s important to note that finding a mentor can be tedious. You can look here for tools that can help make the best use of your time in class. Following our previous example, you can ask for mentorship from someone in the servicing industry if your idea is for a food delivery company. This will help as you won’t be a direct competitor to them, and at the same time, they’ll have relevant experience to help you excel. Also, this will help you build connections that can be helpful.

Start Small

You might feel ready to go when you have had time to plan and learn from a mentor. While this can be true, it often isn’t. So, to protect your brand’s reputation and avoid wasting money, you should start with a trial. Use this testing period to gather data on performance and areas of improvement. Your first trial might not go as planned, but don’t let that discourage you. Instead, focus on your progress and where you are going with the business. Assuming you can learn enough from your trails, you can launch your business.

Build Your Brand

This involves using adverts to get the relevant people interested in what you offer. Social media can be your friend, and as a student, you should be learning how to make posts that trend. You can create business pages on Twitter, Instagram, and Facebook. If you intend to expand to foreign markets, you should read this TranslationReport to find the best translation services. This will help localize your content and make it more relatable.

Key Takeaways

Starting a business isn’t easy, whether it’s your first or tenth time. Getting things done takes character and passion, but the sooner you start, the better you’ll likely be. Being a student doesn’t mean you can’t achieve this, so follow the tips shared in this article and open your mind to learning more.

Author’s Bio

Mary Herd is a young entrepreneur with two businesses to her name. Her journey has been a long one, but it has also allowed her to develop an understanding of the critical factors to success. Through her articles, Mary aims to help as many people as she can unlock their entrepreneurial spirit.