How to engage with your mobile app users and rank higher in the App Store. Location can improve app engagement. Creating a valuable relationship with your app audience should be the upmost priority for app developers. There’s no quick fix to acquiring millions of users, ranking highly and generating huge income than creating a great, […]
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From location to movement – why brands should pay attention. As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate. What are location signals? Location signals are useful for many different kinds of […]
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits. What is location data For retailers, it’s important to understand what is going on in and around your store. This kind of retail insight is already available for online adverts. You can tell how many people view […]
Brand advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving. Connecting the offline and the online Location data is leaving its mark on marketing and advertising. Huge amounts of data on what goes on in the offline world is allowing brands to change […]
Adding location to your brand’s mobile app will improve engagement and drive downloads. As an app publisher, it’s important to keep your audience interested and engaged. Nobody wants to slip into a folder on the third page of the home screen. To keep users fascinated by your app, it’s crucial that you provide them with content that […]
If you’d like to know more about mobile proximity marketing, then you’re in the right place. We’ve put together 5 key steps for mobile marketing success. Step 1 – What are you trying to promote? This is where you’ll develop a better understanding of your product. If you’ve previously run campaigns with Tamoco you’ll already have […]
