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Business Data Marketing & Advertising

Why Using A Customer Data Platform Will Take Your Customer Experience to the Next Level

Why Using A Customer Data Platform Will Take Your Customer Experience to the Next Level There’s no shortage of marketing tools that capture and analyze customer data. The problem? When businesses analyze customer data, each data set is usually treated as a standalone. But siphoning through data set after data set can be costly and […]

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Apps

Best App Revenue Calculator – Calculate Ad Revenue 2021

Our new tool allows you to calculate how much revenue you can make from your app. For a detailed breakdown of how the calculator works, please scroll down. About the app revenue calculator This tool allows you to understand how much revenue you can make from different monetization strategies. The tool will tell you the […]

Tamoco Smart Visitation Data

About the visits product The Tamoco Tamoco Smart Visitation Data uses the vast amount of actively collected location data to understand visits to Points Of Interest (POI). This product combines multiple data points to understand the number, and quality, of visits to a POI. The visits product provides a visit score as well as extra […]

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Marketing & Advertising

How Top Brands Use Geospatial Data To Influence Purchase Decision

Geospatial data comes in handy for knowing what kind of things are present at a particular place and how they look and function. With such location intelligence, companies can make more informed decisions. By the end of this article, you will understand: How companies using geospatial data to offer a more personalized customer experience How […]

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Marketing & Advertising

5 Real-World Marketing Campaigns Made Better by Geotargeting

Recent innovations in modern technology have made geotargeting one of the most effective ways to improve your marketing campaigns. In this article, you’ll get some insight into brands that launched more successful marketing campaigns by using geotargeting. You’ll also discover related information about the results they achieve with their campaigns, as well as strategies to […]

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Business

Remote Employee Onboarding: Simple yet Effective Guide

Every company provides a unique experience for their employees, but since working from home became the norm, more and more people started to experience the same problems. In this easy guide, we’ll explain how to rethink your onboarding process and shape it to better suit remote employees.  Firstly, let’s delve into the process of hiring […]

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Data

The Role of Location Data in Google Searches

Although its parent company, Alphabet, might tell its mission is “to make the world around you universally accessible and useful”, Google is very much the information arm of that goal.  Google needs information to achieve its goal, and so it hoovers up as much as it can from wherever it can, whether that’s through implicitly […]

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Retail

Leveraging Local Intelligence In The Retail Industry

In this modern era of technological advancements, it would be wrong to say that the retail market isn’t seeing similar growth. The number of online customers is evolving swiftly, and demands for more personalization are emerging. Retail industries are becoming more powerful as they are integrating with the latest artificial intelligence tools. In 2019, the […]

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Data

How Top Businesses are Using Geospatial Data in 2021

Uber, Google, Wendy’s, CDM Smith Inc, and Amazon – you couldn’t get a much more diverse set of organizations. A search engine, a fast-food chain, to an online retail store – these businesses might be diverse in terms of their operations, but they’re all linked by certain business practices.  That is, these top business players […]

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Business

How to Keep Track of All Your Business Expenses

When you run a business, whether large or small, one of the most important aspects of your success is the way you handle your finances. As a business, you’ll have expenses—there’s simply no way around it. However, the way that you manage them can have an impact on your profit.  From paying your taxes to […]