Month: April 2019

Categories
Business

Investing In Real Estate To Obtain Second Citizenship: A Guide

The real estate business is one of the most trusted segments of investment worldwide, as there are zero losses when you invest in real estate. However, in some cases, you might also witness property prices rise as many people invest their money to maximize returns.

Many countries offer citizenship to people who wish to invest in real estate and buy land. This helps the host country to inject money into the economy in return for providing citizenship.

There are many examples of countries giving citizenship, such as the St Lucian citizenship by investment program. Investing in real estate is the process through which the majority of foreigners who complete Saint Lucia’s citizenship application and due diligence process will immediately acquire dual citizenship.

Copyright: Image by Freepik  I License: CC0 Public Domain

Follow the tips below to learn how to invest in real estate and get a second citizenship.

1. Quickest Way to Get Second Citizenship 

Investing in real estate is a shortcut for a new beginning in life, as it is the quickest way to get a second citizenship. On the other hand, if you move to a new place and use other means to get the visa, it might take years to conclude your application with no guarantee of a positive response.

Furthermore, no matter where you invest your money, real estate investment will make profits for you. In some cases, you might think that it is a time-consuming process, but usually, within five years, you can get a lot more profit than with a bank’s savings account. Due to the rise in population, there is an ever-increasing demand for properties, which is why the construction business is also booming.

Therefore, if you plan to invest your money, you should go for real estate.

2. Follow the Rules Of the Specific Country

It is essential to understand that you must follow the rules and regulations of investment when you want to obtain citizenship. For instance, if you invest your money in St Lucia, there is a minimum threshold of investment that means you must invest a minimum of 190,000$ to be eligible for permanent residency. In addition, your application may take 3-6 months.

After the process, you are free to use all the facilities like any other St Lucian citizen.

3. Clear Criminal Record

Copyright: Image by Freepik  I License: CC0 Public Domain

To apply for second citizenship, you must have a clean criminal record, and some countries might also require a character certificate from your current country of residence. It is important to be clear about your criminal past to reduce the risk of problems further down the line.

In some instances, this might be nothing more than minor grievances against you, as ups and downs are part of life. After a while, you can get a clean sheet from authorities.

4. Legal Source Of Income

Even if you are looking to open a bank account, you must provide a source of income for your funds. Similarly,  while investing in real estate, you must provide legal documents about your business and the funds you generate. The reason for doing this is to determine that the funds are not from any illegal activity and that it is safe to allow you to invest.

Moreover, this also helps the host authorities understand your sustainability and work.

5. Invest Money in Government (Approved Option)

You should remember that the main goal is to get a second citizenship. Therefore, you must take the process seriously; otherwise, all your efforts might go to waste, and you could lose your money.

To avoid such situations, you must invest in those real estate options the government provides you. There will be no risk, and everything will be done under the supervision of higher authorities. Moreover, the time it takes to get the visa might be minimized.

Another advantage of investing in such options is that there will be no chance of losing your money by investing in disputed options, and you will get a head start with your real estate business.

6. Tax Planning

For tax planning, dual citizenship could be helpful. You can save much of your money from taxation and invest it elsewhere. For instance, some nations only tax income produced within their borders and do not tax capital gains. As a result, investors can manage their capital more skillfully and successfully.

Obtaining Second Citizenship Can Increase Your Returns

In conclusion, citizenship by investment or simply buying a passport is becoming increasingly popular among citizens today. While it may be expensive, there are significant rewards associated with obtaining a second residency or even full citizenship in a different country. This includes access to better educational and health opportunities, global tax advantages, and job prospects. 

When you want second citizenship, you must be organized and take the time to look for suitable options with the suggestions mentioned above in mind. 

Categories
Business

How to Meet GDPR Compliance for Geolocation Tracking?

Geolocation tracking has become a ubiquitous feature in modern applications and services. 

It allows companies to gather customers’ location-based data to improve user experience and offer more personalized services. 

However, with the implementation of the General Data Protection Regulation (GDPR) in the European Union (EU), companies that collect, process, use, or share geolocation data must ensure they comply with the strict data protection standards set by the regulation. 

So, if your company collects customers’ geolocation data to provide location-based services (i.e. weather, delivery, navigation, etc.) or build their behavioral profiles, modeling, and predictive analysis, it is essential to comply with GDPR.

In this article, we will explore what GDPR compliance exactly is, and how to meet its regulations for geolocation tracking.

What is GDPR Compliance?

The General Data Protection Regulation (GDPR) is a comprehensive data privacy regulation that was implemented in the European Union (EU) in May 2018. 

For the uninitiated, the regulation aims to protect the privacy rights of EU citizens & residents by setting strict standards for the collection, processing, and storage of personal data.

Companies that collect the personal data of their EU customers must follow the requirements set out in the GDPR. 

These requirements include:

  • Obtaining explicit consent from individuals to collect and use their data
  • Providing transparent information about the purpose and use of the data
  • Implementing appropriate measures to safeguard the data

Neglecting to comply with GDPR can result in hefty fines and reputational damage.

Currently, the GDPR fines are categorized into two tiers. 

Less serious breaches or violations can result in €10 million or 2% of the company’s annual revenue in fines, depending on which amount is higher.

Severe data breaches or violations can cost fines up to €20 million or 4% of the company’s annual revenue, whichever is higher.

How Does GDPR Affect Geolocation Tracking?

The GDPR has a significant impact on geolocation tracking as it classifies geolocation data as personal data. 

For the uninitiated, geolocation tracking refers to the collection and processing of location data from an individual’s device or other sources, such as GPS or Wi-Fi signals.

Companies then make sense of the collected geolocation data through data science and gain meaningful insights to make better decisions in real-time.

However, any company that now collects such geolocation data is subject to the GDPR’s strict data protection standards. 

So, if your company currently collects or processes the geolocation data of your EU customers, you must ensure that they are in compliance with the GDPR’s requirements.

How to Comply with GDPR for Geolocation Tracking?

Here are some steps companies can take to meet GDPR compliance for geolocation tracking.

1 – Evaluate What Your Company Already Does to Protect Geolocation Data

The first step in meeting GDPR compliance for geolocation tracking is to assess the current state of your company’s data protection practices. 

To do so, start by reviewing the procedures and systems in place for collecting, processing, and storing geolocation data. 

After that, determine if you have appropriate technical and organizational measures in place to protect the data, such as data encryption and access controls. 

Finally, identify any gaps in your current processes that need to be addressed to meet GDPR compliance.

2 – Create a Workflow to Obtain Explicit Consent Before Collecting Geolocation Data

Obtaining explicit consent is a crucial requirement of GDPR compliance for geolocation tracking. 

Companies must obtain explicit consent from individuals before collecting and using their geolocation data. 

Furthermore, the consent must be specific, informed, and customers must have the right to withdraw their consent at any time.

To ensure that consent is obtained in a compliant manner, create a workflow that obtains consent before collecting the data. 

3 – Add Provisions to Your Company’s Privacy Policy for Geolocation Tracking Data

Another requirement of GDPR compliance for geolocation tracking is transparency. 

Companies must provide clear and concise information about the purpose and use of geolocation data. 

To meet this requirement, you need to update your company’s privacy policy to include provisions related to geolocation tracking data. 

Furthermore, the policy must also inform individuals of the type of data collected, how it will be used, who will have access to it, and how long it will be retained.

4 – Educate Your Employees on How to Manage Collected Geolocation Data Properly

In addition to adding required GDPR related provisions, you must also educate your employees the appropriate ways to manage collected geolocation data and implications of not doing so.

Ideally, your employees should be able to comprehend what your company uses geolocation data for, and the potential risks to your customers involved. 

This means training your employees on how to obtain explicit consent, how to process and store the data securely, and how to respond to requests from individuals to exercise their data protection rights. 

Remember, this is an extremely important step towards complying with GDPR. After all, your employees are ultimately responsible for managing geolocation data that your company collects. 

So, organize regular training and refresher courses for your employees (and rest of the staff) to ensure that they are up-to-date on GDPR compliance requirements for geolocation tracking.

5 – Ensure Third Parties Your Company Shares Geolocation Data With are Also GDPR Compliant

If your company happens to share customers’ geolocation data with third parties, such as analytics providers or advertising partners, it’s crucial to ensure that those parties are also GDPR compliant. 

Before sharing geolocation data with any third party, make sure that your third-party providers also obtain explicit consent from your customers before processing their personal data and are completely transparent about it. 

Alternatively, you can also consider making this entire process automated by investing in a robust CAASM solution.

What is CAASM? — It’s a comprehensive cybersecurity solution that helps to take inventory of all cyber assets in your network, monitor attack surface, identify & remediate potential threats, and ensure compliance of your third-party vendors with relevant regulations (i.e. GDPR).

CAASM does this by making sure that your third-party vendors have implemented appropriate data protection measures in accordance with GDPR regulations. 

Additionally, CAASM also helps your company implement appropriate security controls and monitoring mechanisms to ensure that third-party vendors are complying with GDPR requirements. 

This usually includes regular security audits, assessments, contractual obligations for data protection, and ongoing monitoring of vendor activities.

Ending Note

The collection of geolocation data can provide organizations with access to highly personal information about individuals, making it a valuable commodity. 

However, such data collection practices can also raise concerns about privacy and potentially lead to noncompliance issues for businesses. 

That’s why meeting GDPR compliance for geolocation tracking is not just important but essential for any company that collects and uses location data. 

It not only ensures that the organization is in compliance with the law but also helps to build trust with customers by demonstrating a commitment to protecting their personal information.

By following these simple steps, not only you can easily achieve GDPR compliance but also demonstrate a commitment to ethical data practices that respect the privacy and dignity of their users.

Categories
News

Tamoco & Audiens Bring Location Segmentation To Ad Platforms

Tamoco announces new partnership with Audiens to deliver precise location-based segments in leading ad serving platforms

  • Tamoco’s location segments will become instantly available in leading marketplaces.
  • Partnership will help advertisers target consumers more effectively through precise location-based services.
  • Partnership will make it easier for advertisers to access Tamoco’s location data through platforms such as The Trade Desk, Adobe or Facebook.

Tamoco, the world’s largest proximity network, has today announced a new partnership with Audiens, the worlds easiest to use customer data platform (CDP). The partnership allows advertisers to gain more precise insight into their audience members through their existing ad-serving solutions.

This partnership makes Tamoco’s location segments instantly available in leading platforms such as DoubleClick, AppNexus and Adform. It also makes it easier for advertisers to access Tamoco’s location data through platforms such as The Trade Desk, Adobe and Facebook.

Tamoco have 1 billion proximity sensors worldwide, collecting data on over 100 million devices, with more than 4 million MAUs in the UK. The product enables businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data. Testament to the success of the product, Tamoco has previously worked on projects with industry giants including Uber, Heineken and The Coca-Cola Company.

“What this partnership represents is an opportunity for brands to understand their target audience’s habits and movements with greater accuracy than ever before.” Founder and Executive Chairman of Tamoco Sam Amrani said. “We’re thrilled to be working with Audiens and we’re really passionate about the difference that this partnership will bring to the industry and to our clients.”

As a result of the partnership, advertisers can now reduce campaign wastage and target consumers effectively by using more precise location-based audiences.

“The move will allow savvy brands and agencies to more accurately fine-tune their campaigns based on how consumers behave in the offline world,” Amrani said. “This creates more specific and customizable segments which can be used to further personalize advertising.”

The Audiens CDP unifies complex data across websites, apps, in stores, CMSs, CRMs and other data sources. It builds meaningful audience segments and conveys easily-understandable insights, specific to the marketing needs of a business and brand.

“Our clients demand the very best in location data and the partnership with Tamoco ensures we can deliver accurate, relevant and scalable location segments,” said Marko Maras, CEO, Audiens. “It adds another premium partner to our data marketplace, enabling our customer data platform to reach new global markets”.

 

About Tamoco:

Tamoco is making powerful location data accessible for all. Its global network provides businesses, organizations, brands, developers access to the leading source of precise, real-time location data. Tamoco is enabling businesses to build better products, understand audiences and make better business decisions by using powerful mobile device data.

 

About Audiens:

Audiens is a Customer Data Platform (CDP) that creates a persistent and unified customer database to improve the performance of advertising campaigns. Customers’ data can be onboarded from multiple sources (website, mobile app, CRM), normalized, and combined to create advanced audience segmentation. This structured data is then pushed to the most popular digital customer acquisition channels and marketing networks. Audiens makes it very easy for marketers to activate customer segments privately, or share them with other advertisers for data monetization.

Categories
Data Marketing & Advertising

Using Location Audience Segmentation Directly In Your DMP

Why location is important

Advertisers use audience segmentation so that they can eliminate any unnecessary spend from their marketing efforts, become more efficient and effective and boost key KPIs.

Using data, advertisers can create much smarter audience segments. They can prioritise the right consumer, with the right ad using the right message.

That’s why we’ve made sure that our precise, first-party data sets are available for marketers and advertisers to use directly in their DMP. Advertisers should be able to do this directly in their media buying solution.

 

About our data

At Tamoco we think that data accuracy is the most important thing for advertisers using data in their targeting, segmentation or attribution. That’s why we built a network that is leading the way in the drive towards more accurate data.

 

Proprietary location data focused on precision and accuracy

Tamoco’s data is industry leading. We use our proprietary SDK for data collection along with our extensive network of sensors to understand consumer location with higher levels of precision and accuracy.

 

Detailed visit behaviour

Tamoco’s data methodology is designed to reduce the number of incorrect data points. We understand visits with granular accuracy. False visits are filtered out, and our data methodology is transparent. This methodology means that advertisers can be confident that Tamoco visits data is more accurate than other visits-based targeting solution.

 

Benefits of using location directly in your DMP audience segmentation

Fine-tune audiences and incremental ROI gains

You have the first-party data which contains, for example, age, gender, brand loyalty and products owned, amongst others. Location allows you to segment these audiences even further.

To drive incremental gains to ROI location can signify which of these users are relevant to your campaigns. Location data is real-time and behavioural based. These attributes mean that you can exclude irrelevant audiences, and save valuable marketing dollars in the process.

Advertisers can then tailor their campaigns to users that have physically exhibited certain behaviours, such as visited a specific store or frequented a series of physical locations.

This targeting helps to build relevant messaging and ensures that your segments are squeaky clean in terms of precise targeting. No more wasted budget on consumers that aren’t relevant to your brand campaigns.

 

Location is a good indicator of intent

Add intent to the segmentation process. Retargeting campaigns are more effective if you can reach consumers when they are in the right frame of mind. Retargeting works well in the online world, but this is often limited to your current inventory.

Consumers show purchase intent in the offline world as well. Visiting your store is a good example. However, by mapping the offline world, advertisers can use location to identify consumer intent in different ways.

Retargeting to consumers who have visited (or are currently visiting) a competitor or a store in a similar category is a powerful way to reach the right audiences.

 

Using location data to fuel analytics

Using location signals directly in your data management platform enables smarter cross-selling. If you have built up a database of descriptive and behavioural audiences, adding location can provide a better way to upsell new products or promote return purchases.

Using your analytics solution, location data can directly increase how you understand consumer trends, patterns and intent. Location data is a tool for building up a more detailed view of your customers.

These insights can be used to inform future segmentation and predict which audiences are more likely to convert at a specific stage in the buyer journey.

 

Using location to build lookalike audiences

Reaching new customers that are currently outside of your customer data set can be challenging. It’s something hard to know if the process of building lookalike audiences is reliable.

Using location data, it’s possible to build real-world behavioural based audience segments. For example, by taking an audience that converts highly, we can understand similar consumers based on how they move and behave in the real world.

This generates lookalike segments that are based on current real-world behaviour rather than vague similar interest data. Ultimately it will build segments that are more likely to convert.

 

Example segments and audience segmentation strategies

Some of our location-based segments are available already. Here we will look at some familiar audiences segmentation use cases using this data.

 

Women’s clothing stores

Brands looking at segmenting their audiences based on consumer interests can use location to refine their audiences. Let’s look at how this would work with an audience based segment.

You already have a pre-built audience that is relevant to your women’s clothing brand.

Using location-based filters directly in your DMP you can further filter this audience to reach the most relevant users.

You can filter based on the number of visits to women’s clothing stores. You can set the time period for these visits.

This will segment your audience based on those that have physically visited a clothing store in your defined time period.

 

Drinking places (alcoholic)

Using location, you can build retargeting audiences in your DMP to maximise your ad budgets.

If you are looking to retarget consumers based on their behaviour, then location can help to define the right audience.

Set your audience to include those that have visited an alcoholic drinking place.

You can filter these visits based on past visits, or on specific dates or days of the week.

This can help you to build incredibly specific audiences – such as Friday night venue attendees.

 

Speciality food stores

As previously mentioned, location data can be helpful to build new lookalike audiences based on consumer behaviour. This method can help you to create unique lookalikes based on actual measured real-world behaviour.

We can build an audience based on visits to speciality food stores. Here we have our seed audiences that consists of consumers that we know have visited a health store at some point in our defined time period.

We can do one of two things here:

  • Move the identifiers into our current lookalike modelling solution. This will create a new audience based on a unique seed audience.
  • Use a location-based lookalike solution. This will use the audience to match with devices that have exhibited similar real-world behaviour.

All of the above segments are readily available in leading DMPs and other media buying solutions.

 

How to activate Tamoco’s precise location data

Our data is currently available through DoubleClick, AppNexus, AdForm. Here you can begin segmentation immediately using Tamoco’s location data.

We can activate these segments instantly in The Trade Desk, Adobe Marketing Cloud, Facebook Advertising, Sizmek, Beeswax, Widespace and BrightRoll. Please contact us to enable this.

 

Want something more custom?

We can build custom segments on demand with our team of data scientists. These can be fed into the above solutions. Here are some examples of what our team can provide for your campaigns.

Brand affinity – we can create segments that are based upon brand affinity to your brand, a competitor or another relevant brand.

Detailed visits – Our team can help segment audiences based on verified visits to any physical POI, venue or location.

All of our data solutions can be fed into your current data or targeting platform. Our team of data scientists are ready to support your integration and take your marketing to the next level.

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