12 Education Marketing Trends to Keep an Eye on in 2023

The realm of education marketing is in a constant state of evolution, with new trends and technologies continuously reshaping the landscape. In a world where students are increasingly tech-savvy and digitally connected, education institutions must keep up with the latest marketing trends to effectively reach and engage their target audience. 


The rise of digital technology has opened new avenues for communication, from personalized emails to AI-powered chatbots that can answer a student’s plea to “who can write my term paper.” In this article, we will explore seven education marketing trends that are expected to dominate in 2023, from the use of video content to enhanced website user experiences and the rise of AI. 


As the landscape continues to change, understanding these trends will be key for educational institutions looking to stand out and connect with prospective students in a meaningful and impactful way.


Personalization in Marketing


Personalization has become the cornerstone of effective marketing, and the education sector is no exception. From personalized emails to targeted advertisements, schools, and universities are using data-driven insights to tailor their marketing efforts to prospective students. This trend is expected to continue in 2023, with an increasing number of educational institutions leveraging AI and machine learning to deliver personalized marketing messages.


Increased Use of Video Content


Video content is an effective tool for education marketing, capable of conveying a large amount of information in an engaging manner. Schools and universities are increasingly using video tours, student testimonials, and educational content as part of their marketing strategies. The year 2023 will see the proliferation of video content in education marketing, with an increased emphasis on live video sessions and interactive video content.


Social Media Engagement


Social media has emerged as a critical platform for education marketing. It allows schools and universities to engage directly with prospective students and their parents. The trend of using social media for education marketing will continue to grow in 2023, with an increased focus on platforms like Instagram and TikTok that are popular among younger audiences.


Enhanced Website User Experience


An educational institution’s website is often the first point of contact for prospective students. As a result, institutions are investing in enhancing the user experience of their websites. This includes intuitive navigation, mobile-friendly design, high-quality content, and easy-to-use application portals. In 2023, we can expect to see continued emphasis on website user experience in education marketing.


Artificial Intelligence and Chatbots


Artificial Intelligence (AI) is revolutionizing education marketing. AI-powered chatbots, in particular, are increasingly being used to engage with prospective students, answer their queries, and guide them through the application process. This trend is likely to intensify in 2023, with more educational institutions adopting AI and chatbot technology in their marketing efforts.


  1. Focus on Lifelong Learning


With the increasing pace of technological change, there is a growing demand for lifelong learning opportunities. Educational institutions are responding to this demand by offering more flexible and accessible learning options, such as online courses and professional development programs. In 2023, marketing these lifelong learning opportunities will become a key focus for educational institutions.


Data-Driven Decision Making


Data is playing an increasingly important role in education marketing. Schools and universities are using data analytics to understand prospective students’ behavior, track marketing campaign performance, and make informed decisions. The use of data in education marketing will continue to grow in 2023, with institutions leveraging advanced analytics tools to drive their marketing strategies.


Rise of Influencer Marketing


Influencer marketing has proven to be effective in various sectors, and education is no exception. Educational institutions are increasingly collaborating with influencers, especially those who appeal to young audiences, to showcase their offerings and reach prospective students. This trend of using popular online figures to influence prospective students’ decisions is expected to grow in 2023.


Virtual Reality (VR) and Augmented Reality (AR) Experiences


As VR and AR technologies become more accessible, their use in education marketing is expanding. Virtual tours of campuses, AR-enhanced prospectuses, and VR class experiences are just a few ways these technologies are being utilized. These immersive experiences offer prospective students a unique insight into an institution and its offerings, making them a strong marketing tool.


Emphasis on Sustainability 


Sustainability is a growing concern among students and parents, and educational institutions are responding to this by promoting their sustainability initiatives. Whether it’s sustainable campuses, green programs, or research in sustainability, showcasing these efforts has become a key part of education marketing. This trend is expected to continue growing in 2023 as students increasingly consider an institution’s commitment to sustainability in their decision-making process.


Mobile-First Marketing


With the ubiquitous use of smartphones, educational institutions are adopting a mobile-first approach to their marketing efforts. This means optimizing all content, from websites to emails, for mobile viewing. The use of mobile apps for marketing is also on the rise. As more and more prospective students use their mobile devices for information gathering, this trend is expected to dominate in 2023.


Podcasts and Audio Content


The popularity of podcasts and audio content has been steadily increasing, and education marketers are taking note. Universities and schools are producing podcasts to share knowledge, discuss campus life, or delve into subjects related to their programs. They are even utilizing this format to guide students to the best paper writing services available. This format allows institutions to engage with prospective students in a more personal and in-depth manner. In 2023, we can expect to see greater adoption of podcasts and audio content in education marketing.


In conclusion, education marketing is evolving rapidly, driven by advances in technology and changes in student behavior. By keeping an eye on these trends, educational institutions can stay ahead of the curve and effectively reach and engage with prospective students.

By James Ewen

James is the head of marketing at Tamoco