Categorías
Negocios

How can MDM Contribute to Increased Efficiency within Organizations?

Technological advancements have streamlined operations for businesses, both big and small. These advancements have enabled organizations to optimize their workflows, reduce costs, and improve decision-making processes. At the heart of these improvements is data management. In today’s data-driven world, efficiently managing vast amounts of data is crucial. This is where master data management (MDM) tools come into play. MDM tools have become indispensable for businesses of all sizes. They help ensure data accuracy, consistency, and availability, ultimately boosting organizational efficiency.

Here’s how MDM can contribute to successful data management, resulting in increased efficiency.

  1. Enhancing Data Integration

MDM facilitates seamless data integration across various systems and departments. Organizations often use multiple systems and applications, leading to fragmented and inconsistent data. MDM tools integrate data from various sources, ensuring that all parts of an organization have access to consistent and up-to-date information.

This integration reduces data silos, enabling different departments to collaborate more effectively. For example, marketing, sales, and customer service teams can share the same customer data, providing a unified approach to customer interactions. This integration of data enhances collaboration, reduces errors, and improves overall efficiency.

  1. Ensuring Data Quality Management

MDM tools play a crucial role in ensuring data quality management. Data quality is fundamental to any organization, as poor-quality data can lead to inaccurate decisions, inefficiencies, and increased costs. Master data governance tools or software such as the SAP Master Data Governance application can standardize, cleanse, and enrich data, providing a single, accurate source of truth. These tools validate data against defined quality standards and business rules, ensuring that only high-quality data is used in business processes.

By eliminating duplicates, correcting errors, and filling in missing information, Master Data Management tools enhance the overall quality of data. This high-quality data leads to better decision-making and more efficient operations. For instance, a sales team with access to accurate customer data can better understand customer needs and preferences, leading to more effective sales strategies and higher customer satisfaction.

  1. Streamlining Business Processes

By providing a unified view of data, MDM tools help streamline business processes. When data is scattered across various systems, employees have to waste their precious time searching for the information they need. This fragmentation leads to delays and inefficiencies in business operations.

MDM tools consolidate data, providing a single source of truth that employees can access easily. This unification allows for more efficient workflows, as employees can find the data they need without delays or redundancies. For instance, in supply chain management, having accurate and up-to-date data on inventory levels, supplier information, and customer orders ensures that processes run smoothly, reducing lead times and improving service delivery.

  1. Supporting Compliance and Governance

MDM tools help organizations adhere to data compliance and governance regulations. In an era where the importance of data privacy and protection can not be overstated, organizations must manage data according to established policies and standards. Non-compliance can result in severe penalties and damage to an organization’s reputation.

MDM tools ensure that data is managed in compliance with regulatory requirements. They provide features for data lineage, audit trails, and access controls, helping organizations demonstrate compliance.

  1. Improving Customer Relationships

Accurate and consistent customer data enables businesses to better understand and serve their customers. MDM tools help maintain comprehensive and up-to-date customer profiles, integrating data from various touch points such as sales, marketing, and customer service.

By knowing their customers accurately, businesses can personalize their interactions, anticipate customer needs, and respond promptly to inquiries or issues. This improved customer understanding leads to enhanced customer satisfaction and loyalty. For example, a customer service representative with access to accurate customer data can provide faster and more effective support, improving the overall customer experience.

  1. Facilitating Data-Driven Decision Making

MDM tools provide reliable and comprehensive data that supports data-driven decision-making. In today’s competitive business environment, making informed decisions quickly is essential. MDM ensures that decision-makers have access to accurate, up-to-date data, which helps analyze trends, identify opportunities, and address challenges promptly.

With high-quality data, managers and executives can develop strategies based on facts rather than assumptions. For instance, a company can use MDM to consolidate sales data from various regions, providing a clear picture of market performance. This enables the company to allocate resources effectively, focus on high-performing areas, and address issues in underperforming regions, leading to more strategic and efficient operations.

  1. Reducing Operational Costs

By improving data quality and streamlining processes, MDM tools help reduce operational costs. Inaccurate or inconsistent data can lead to costly errors, rework, and inefficiencies. MDM eliminates these issues by providing a single, reliable source of data.

For example, in procurement, having accurate supplier information and inventory data can prevent overstocking and stockouts, reducing carrying costs and ensuring timely fulfillment of orders. Moreover, by automating data management processes, MDM reduces the need for manual data entry and correction, saving time and labor costs. These cost savings can be significant, enhancing the overall profitability of the organization.

  1. Enhancing Data Security

MDM tools contribute to enhanced data security by providing centralized data management. They implement robust security measures to protect sensitive information and ensure data privacy. This centralized approach makes it easier to monitor and control access to data, reducing the risk of unauthorized access and data breaches.

These tools often include features such as encryption, user authentication, and access controls. These features ensure that only authorized personnel can access sensitive data, and any changes to the data are tracked and audited. By securing data effectively, organizations can protect their assets, maintain customer trust, and comply with data protection regulations, thereby avoiding costly penalties and any damage to their reputation.

  1. Supporting Scalability

As organizations grow, managing data becomes increasingly complex. MDM tools provide a framework for data management that is flexible and scalable. This capability ensures that data remains consistent and reliable as the organization expands.

For instance, as a company expands its operations globally, MDM tools can integrate data from new markets and systems seamlessly. This integration ensures that the organization’s data remains accurate and up-to-date, regardless of its size or geographical spread. Scalable MDM solutions can handle increasing volumes of data and more complex data relationships, allowing the organization to grow without compromising data quality or efficiency.

Conclusión:

In the ever-evolving landscape of modern business, the ability to harness and manage data effectively can be the differentiator between success and stagnation. Master Data Management (MDM) is not just a technological tool but a strategic asset that empowers organizations to navigate complexities with precision. It ensures that organizations have access to accurate, reliable data, enabling better decisions, streamlined processes, and cost savings. In a data-driven world, investing in MDM is a strategic move that can significantly boost organizational efficiency and success.

Categorías
Negocios

Unlocking the Power of Geospatial Data with Blockchain and Web3

Geospatial data, which combines location information with attribute data, has become increasingly crucial for understanding and analyzing our world. From urban planning to environmental monitoring, geospatial data enables informed decision-making across various domains.

However, traditional geospatial data management faces challenges such as data silos, quality issues, and limited collaboration. Blockchain and Web3 technologies are quickly changing geospatial data management by providing a decentralized, secure, and incentivized framework. These emerging technologies enable tamper-proof data provenance, improve data traceability, and solve issues related to data sharing and ownership. By leveraging blockchain and Web3, we can create spatial data ecosystems that foster trust, collaboration, and innovation.

The rise of blockchain technology has been largely driven by the popularity of cryptocurrencies. Bitcoin price last year experienced significant fluctuations and this year sees a similar pattern. While not directly impactive to geospatial data management, its underlying blockchain technology has opened up new possibilities for decentralized systems across various industries, including the geospatial sector.

Blockchain’s Impact on Geospatial Data Management

Blockchain technology is revolutionizing geospatial data management by providing a decentralized and tamper-proof framework for data provenance. With blockchain, the origin and history of geospatial data can be securely recorded and verified, ensuring its integrity and authenticity. This immutable record of data lineage enhances traceability and establishes clear data ownership, enabling users to trust the data they access.

Moreover, blockchain enables secure peer-to-peer data sharing without relying on centralized authorities. Geospatial data can be exchanged directly between parties, eliminating the need for intermediaries and reducing the risk of data tampering. Smart contracts can automate data access control and enforce predefined rules, ensuring that data is shared only with authorized participants.

Blockchain also provides a universal state layer for trusted geospatial data settlement. By maintaining a single version of truth across the network, blockchain ensures that all participants have access to the same validated and up-to-date geospatial data. This streamlines data reconciliation processes and enables seamless integration of geospatial data from various sources.

Web3’s Role in Geospatial Data Revolution

Web3 technologies, built on blockchain principles, are driving the decentralized storage and processing of spatial data. Decentralized file systems like IPFS and Filecoin enable the distributed storage of large geospatial datasets, ensuring data availability and resilience. This eliminates single points of failure and allows for efficient data retrieval and sharing.

Edge computing architectures, enabled by Web3, bring computation closer to the data sources, improving performance and reducing latency. This is particularly beneficial for real-time geospatial applications that require fast data processing and analysis, such as autonomous vehicles and IoT sensor networks.

Web3 is also enabling the development of innovative geospatial applications and markets. Decentralized platforms like FOAM protocol provide open standards for consensus-driven mapping and proof of location, enabling the creation of trustless geospatial data ecosystems. Other notable Web3 projects in the geospatial space include Shamba, a decentralized geospatial data oracle, and Geodnet, a decentralized network for geospatial data sharing and monetization.

These Web3 initiatives are unlocking new opportunities for geospatial data monetization, incentivizing data providers to share high-quality datasets and enabling the development of novel location-based services. By leveraging Web3 technologies, the geospatial industry can foster innovation, create new business models, and drive the adoption of decentralized solutions for spatial data management.

Market Potential and Real-World Applications

The blockchain market in geospatial is poised for significant growth, with projections estimating it will reach $49.1 billion by 2030, growing at a CAGR of 87.7%. Major companies like Amazon, Starbucks, and Nike are already exploring Web3 technologies to enhance their operations and customer experiences.

The potential applications of blockchain and Web3 in geospatial data management span various industries. In supply chain management, these technologies can enable transparent and tamper-proof tracking of goods, ensuring product authenticity and provenance. Real estate can benefit from secure and efficient property title registration and transfer processes. Environmental monitoring can leverage decentralized networks of IoT sensors for reliable and verifiable data collection and analysis[

Challenges and Considerations

The profound impact of blockchain and Web3 on geospatial data management extends beyond technological advancements. It represents a paradigm shift in how we perceive, value, and interact with spatial data. The decentralized nature of these technologies empowers individuals and communities to take control of their data, fostering a more equitable and inclusive data economy.

It enables the creation of new business models and incentive structures that reward data providers for their contributions, driving the growth of a vibrant and sustainable geospatial data ecosystem. Moreover, the transparency and immutability of blockchain records can help build trust among stakeholders, promoting collaboration and data sharing across organizations and jurisdictions.

Despite the transformative potential of blockchain and Web3 in geospatial data management, challenges remain. Data privacy and regulatory compliance are critical considerations. The immutable nature of blockchain poses challenges in adhering to data protection regulations like GDPR, which grant individuals the right to erasure.

Data anonymization techniques and obtaining clear user consent are essential to mitigate these risks. Collaboration with regulators like the ICO is crucial to navigate the complex legal landscape and ensure responsible innovation in this space.

Blockchain and Web3 technologies are clearly changing geospatial data management, enabling secure, decentralized, and incentivized spatial data ecosystems. By leveraging these technologies, businesses and organizations can unlock new opportunities for innovation, efficiency, and value creation.

As the market continues to grow and mature, it is essential for stakeholders to explore these technologies while addressing challenges related to privacy, regulation, and user trust.

Categorías
Negocios

Why Choose a Professional Company for Your SEO Needs: Unlocking Business Potential

Partnering with a professional SEO company is crucial to staying competitive. These experts can optimize your website and content for search engines, ensuring potential customers find you amidst the vast sea of online competitors. A good SEO agency will help you achieve higher rankings, increased organic traffic, and more conversions.

SEO is not just about inserting keywords into your website; it involves a comprehensive strategy that includes website optimization, content creation, and continuous performance analysis. A professional SEO company brings specialized knowledge and experience to the table, which is essential for navigating the ever-changing landscape of search engine algorithms. By leveraging their expertise, you can focus on running your business while they improve your online presence.

Moreover, an effective SEO strategy requires time and consistent effort. By choosing an SEO agency, you gain a dedicated team that will work tirelessly to meet your marketing goals. This means more traffic, enhanced brand visibility, and ultimately, increased revenue.

The Importance of SEO for Your Business

For your business to thrive online, mastering SEO can be a game-changer. Here’s why focusing on SEO is crucial—highlighting the boost in visibility, surge in organic traffic and leads, and better search rankings.

Maximizing Online Visibility

SEO increases your business’s visibility on search engines like Google and Bing. By optimizing your website, you enhance the chances of appearing in search results for relevant queries.

Higher visibility translates to more potential customers discovering your brand. For instance, keywords tailored to your industry improve your ranking. Consistent visibility builds credibility and trust, vital for long-term success.

Keeping content fresh and engaging aids in maintaining that visibility. Utilizing meta tags, quality backlinks, and mobile optimization can significantly elevate your presence in search results.

Driving Organic Traffic and Leads

Organic search is responsible for a substantial portion of website traffic. Investing in SEO ensures that your website attracts high-quality visitors without resorting to paid advertisements.

Organic traffic is more sustainable and cost-effective. It brings visitors who are genuinely interested in your products or services. Crafting content around relevant keywords attracts these visitors.

Combined with an effective user experience, this traffic can convert into valuable leads. Detailed analytics allow you to refine your strategies, ensuring continuous improvement in lead generation.

Improving Search Rankings

Better search rankings are a primary objective of SEO. Appearing on the first page of search results greatly influences user click-through rates and engagement.

Search engines like Google rank websites based on relevance and authority. High-quality content, strategic use of keywords, and robust site architecture contribute to improved rankings.

Ranking higher not only drives traffic but also enhances your brand’s reputation. People trust top-ranking sites, making them more likely to engage with your business. Emphasizing both on-page and off-page SEO techniques helps in climbing the ranking ladder effectively.

By focusing on these key aspects, you ensure that your SEO efforts yield substantial benefits, driving your business toward greater online success.

Core SEO Services Offered by Professionals

Professional SEO companies provide a range of specialized services to enhance your online presence. These core services include technical SEO, on-page optimization, comprehensive keyword research, content strategy, and strategic link building.

Technical SEO and On-Page Optimization

Technical SEO focuses on optimizing the backend of your website. This involves improving site speed, ensuring mobile responsiveness, and fixing broken links. By enhancing these elements, you can improve your website’s performance and user experience.

On-page optimization includes optimizing meta tags, headers, and on-page content. This ensures that each webpage is search-engine-friendly. Well-structured URLs and relevant keywords enhance a site’s visibility. Optimizing images and internal links further refines the user experience.

A professional SEO company also conducts regular audits to identify and fix technical issues. Implementing structured data can help search engines better understand your site content.

Comprehensive Keyword Research and Content Strategy

Effective keyword research identifies the most relevant terms for your business. This involves analyzing search volume, competition, and user intent. By targeting these keywords, you can attract more qualified traffic.

A content strategy developed by professionals aligns with your business goals. Quality content creation focuses on user needs and incorporates targeted keywords naturally. This includes blog posts, articles, and multimedia content.

SEO experts use tools to analyze competitor strategies and identify content gaps. Regularly updating and optimizing existing content ensures sustained visibility. A well-planned content calendar helps maintain consistent output.

Strategic Link Building and Outreach

Link building involves acquiring high-quality backlinks from reputable sites. This enhances your site’s authority and ranking. Professional SEO services use ethical tactics to build links, avoiding penalties from search engines.

Outreach efforts involve connecting with influencers and industry leaders. This fosters relationships that can lead to valuable backlinks and exposure.

Utilizing guest blogging and partnerships can also generate quality links. Tracking and analyzing link performance allows for adjustments and continuous improvement.

Professionals ensure a balanced link profile, combining various types of backlinks for optimal results. Ethical link-building strategies prevent issues with search engine algorithms, maintaining your site’s reputation.

Selecting the Right SEO Company

Choosing the right SEO company involves evaluating their industry experience, understanding their services and pricing structures, and assessing client testimonials and case studies.

Evaluating Industry Experience and Expertise

When selecting an SEO company, it’s crucial to examine their industry experience and expertise. Look for companies that have a proven track record in your specific industry. This ensures they understand the unique challenges and opportunities within your market.

An SEO firm with a broad range of experience is more likely to have faced and overcome various challenges. Make sure they have worked with businesses similar to yours. Check the credentials and qualifications of their team, as well as any awards or recognitions they may have received.

Understanding Services and Pricing Structures

Understanding the services and pricing structures of SEO companies is essential for making an informed decision. Different agencies offer a variety of services such as keyword research, on-page optimization, content creation, and link building.

It’s important to choose a company that offers a comprehensive suite of services tailored to your business needs. Pricing can vary widely based on the services provided, so request a detailed breakdown of costs. Be cautious of agencies that offer extremely low prices or guarantee specific results, as SEO is a gradual process and results can’t be guaranteed.

Assessing Client Testimonials and Case Studies

Client testimonials and case studies provide insight into an SEO company’s effectiveness and reliability. Look for detailed testimonials that highlight specific successes and client satisfaction. Case studies are particularly informative as they showcase how the company tackled specific challenges and the results achieved.

Focus on reviews from businesses similar to yours to gauge how well the company may perform in your sector. Pay attention to any recurring issues noted in reviews, but also look for patterns of successful outcomes. This can significantly aid in predicting the potential success of your partnership with the SEO agency.

Conclusión:

Choosing a professional SEO company benefits your business in many ways. A skilled team ensures your strategies are effective and up-to-date.

Professional SEO companies have access to advanced tools and analytics that can give your website an edge over competitors. These insights allow for more precise targeting and continuous optimization.

Hiring experts saves you time, letting you focus on your core business activities. It also reduces the risk of SEO errors that can harm your search rankings.

Working with professionals means having a dedicated team that understands SEO trends and algorithms. They can adapt strategies quickly, maintaining your website’s visibility.

Key Benefits of Choosing a Professional SEO Company:

  • Access to advanced tools and analytics
  • Time savings and reduced risk
  • Dedicated and knowledgeable team
  • Continuous optimization and strategy adjustment

By partnering with a professional SEO company, you can navigate the complexities of SEO with confidence, ensuring your business grows effectively.

 

Categorías
Venta al por menor

Aprovechamiento de la inteligencia local en el sector minorista

En esta era moderna de avances tecnológicos, sería un error decir que el mercado minorista no está experimentando un crecimiento similar. El número de clientes en línea está evolucionando rápidamente, y están surgiendo demandas de mayor personalización. Las industrias minoristas se están volviendo más poderosas al integrarse con las últimas herramientas de inteligencia artificial.

En 2019, el tamaño del mercado mundial de la inteligencia de localización fue valorado en USD 10.600 millones, y se estima que se expandirá a una CAGR del 15,2% durante el período de previsión. Además, según la GSMA, el número total de conexiones de IoT representó 9.100 millones en 2018 y se estima que alcanzará más de 25.200 millones en el mismo período.

La inteligencia de localización es cada vez más crucial para los minoristas, ya que proporciona resultados medibles fuera de línea, información escalable sobre el público y una mejor orientación del mismo. 

He aquí las cinco formas en que la inteligencia de localización está revolucionando las industrias minoristas. 

Información sobre los clientes

Si los líderes del comercio minorista comienzan a utilizar la inteligencia de localización, esto puede resultar beneficioso para ellos al provocar valiosos conocimientos de los clientes. Para ello se puede utilizar una tecnología llamada geoenriquecimiento. Esta tecnología convierte eficazmente las direcciones residenciales de los clientes en información útil. De este modo, los minoristas pueden utilizar los modernos sistemas de información geográfica para generar mapas inteligentes e identificar las ubicaciones más populares de los clientes de forma precisa y eficaz. Los minoristas pueden acumular información sobre numerosos datos demográficos de los clientes y sus comportamientos. Esto ayuda a los líderes empresariales a desarrollar un mejor conocimiento de las localidades de los clientes que son fieles. Los propietarios de negocios pueden optimizar el rendimiento del personal y tener una mejor experiencia de comportamiento de los clientes incorporando la inteligencia de localización en las industrias minoristas. 

Elmapeo interior de las tiendas minoristas es otra cosa que puede ayudar enormemente a conocer a los clientes. Gracias a esta tecnología, las tiendas pueden conocer los patrones de compra de los clientes y utilizar estos datos para impulsar diferentes tipos de productos y promociones.

Análisis de la zona comercial

El análisis de la zona comercial es esencial para que los minoristas seleccionen las ubicaciones adecuadas de una nueva tienda, definan los objetivos de ventas y estudien la fuerza de la competencia. Los minoristas pueden elegir las tiendas adecuadas en las que pueden acceder fácilmente a su público objetivo con el análisis de la zona comercial. La inteligencia de localización ayuda a los propietarios de negocios a disponer de información real sobre los diferentes comportamientos y datos demográficos de los clientes en torno a los posibles emplazamientos comerciales. 

Además, los empresarios pueden comprender mejor qué otros lugares considerarán sus clientes para hacer sus compras. Gracias a la inteligencia de localización, los minoristas pueden recopilar datos para medir las tendencias de los clientes y saber si la demografía de los clientes está creciendo o disminuyendo en una zona determinada. La inteligencia de localización puede ofrecer enfoques basados en datos para el análisis del área comercial en los comercios minoristas. 

Seguimiento de activos 

Los comercios minoristas necesitan una amplia gama de productos para satisfacer las demandas siempre cambiantes de los clientes. El retraso en la entrega de los productos causa una impresión equivocada en los clientes. Esto afecta enormemente a la entrega a los clientes y a la productividad del personal. Los minoristas pueden hacer un seguimiento continuo de la ubicación de su personal de entrega y para la gestión de las cadenas de suministro. Afortunadamente, la inteligencia de la localización también puede servir inmensamente para la verificación de la identidad de los miembros del personal de las tiendas minoristas durante el seguimiento de los activos.

Los minoristas pueden desarrollar aplicaciones de localización personalizadas que pueden instalarse fácilmente en los dispositivos móviles de su personal de reparto. La inteligencia de localización ayuda al seguimiento de los activos y puede resultar beneficiosa para los minoristas de las empresas. Los propietarios de negocios pueden rastrear la ubicación precisa de un ejecutivo de entrega en tiempo real y calcular el tiempo estimado de llegada. De este modo, los minoristas pueden seguir la ubicación de todos los repartidores en un sistema centralizado.

Geocercas virtuales

Los comercios pueden establecer una geocerca virtual para su comercialización. Los propietarios de negocios tienen la responsabilidad de definir un radio determinado alrededor de su tienda en función de su tamaño. Al utilizar esto, los minoristas pueden enviar notificaciones sobre descuentos, ofertas y promociones de productos cuando los clientes entran y salen de la geo-cerca. Los minoristas pueden alertar a sus clientes mediante este enfoque sobre los productos y los descuentos cuando están cerca de la tienda. Además, los minoristas pueden utilizar algoritmos innovadores de aprendizaje automático e inteligencia artificial para mejorar las ventas y las sugerencias de productos. 

Veamos un ejemplo. Supongamos que un cliente quiere comprar café. Hay una gran posibilidad de que el mismo cliente quiera azúcar y leche. La inteligencia de localización se utiliza para mejorar las sugerencias de productos y permite a los minoristas prepararse para las preferencias siempre cambiantes de los clientes.

Análisis de la fuerza de la competencia 

El análisis del mercado de la competencia es obligatorio para los minoristas y propietarios de negocios antes de seleccionar un nuevo emplazamiento comercial. La inteligencia de localización resulta ser un elemento de cambio en este escenario. La inteligencia de localización ayuda a los empresarios a medir la cuota de mercado de la competencia y la perforación en una determinada ubicación geográfica. Además, ayuda a los minoristas a conocer la fidelidad de los clientes hacia ellos y hacia sus competidores. Si sus clientes tienden a visitar otras tiendas, los minoristas pueden aprovechar esta oportunidad de la mejor manera posible y captar a los clientes menos fieles de sus competidores. Un minorista puede utilizar enfoques basados en datos con la ayuda de la inteligencia de localización. 

Invierta hoy en la protección de su negocio a largo plazo

La inteligencia de localización tiene un gran potencial para proteger su negocio contra actos delictivos y actividades fraudulentas a largo plazo. Hoy en día, todo es propenso a la digitalización debido a la rápida evolución de las tecnologías. La utilización de datos y conocimientos de expertos para la toma de decisiones empresariales eficientes y precisas se está convirtiendo en una nueva normalidad que está revolucionando el mundo. 

En el actual entorno competitivo, si quiere mejorar la seguridad de su empresa, ya es hora de invertir en inteligencia de localización de localización. La utilización de datos basados en la localización ayuda a identificar las áreas en las que se está gastando de más o de menos. Además, ayuda a desarrollar una mejor comprensión de las operaciones de su negocio y del área de identidad de las mejoras y del funcionamiento de su tienda. Es mucho más sencillo demostrar su cumplimiento a las partes interesadas y a los clientes con datos cartográficos precisos y versátiles. Empiece a invertir hoy mismo para la protección a largo plazo de sus negocios.

Categorías
Negocios

5 Great Ways to Use and Share Geospatial Data on Social Media

5 Great Ways to Use and Share Geospatial Data on Social Media

 

Most of the geospatial data use cases require showing data on a map. Whether you’re in business or not, chances are you’ve used geospatial data. Most of us who are always on our phones use this data on a daily basis. So, what does geospatial data entail?

In its most basic form, geospatial data is information that has a geographic aspect to it. If you’ve ever planned a road trip, searched for the closest hotel or pizza shop online, or even synced your location with your Facebook or Instagram posts, you’ve worked geospatial data.

Geospatial data, also known as geodata or spatial data, describe something with location data on it—address, city, ZIP code, latitude, etc. Whether it’s natural or man-made, if it can be drawn on a map, it’s geospatial.Geospatial data has many use cases. In this post, we’ll look into how you can use and share geospatial data on social media. 

Let’s dive in!

1. Exploring Undisclosed Spaces

Geospatial data helps us explore and understand the world, and it can help us discover uncharted territories. Caves and underground spaces, for example, can be difficult to spot and explore.

With geospatial data, you can create a photographic interpretation or a digital model of a location or space that has never been explored before. You can then use a collage maker to create a collage of breathtaking images based on geospatial data and share them on social media.

Hikers, explorers, mountain climbers, and archeologists use geospatial data to better understand hidden spaces on the earth’s surface.

2. Mapping

Mapping lays the foundation for using geospatial data.

Geospatial data is most commonly used in visualizing the area the data describes. Whether the data is about transportation routes, building footprints, or any other point of interest, a precisely-drawn map based on accurate location data can have a lot of uses in today’s world.

In the business world, geospatial mapping helps businesses achieve accurate location data to facilitate marketing and growth. 

The maps can show segments, such as the following.

  • Demographics of customers or prospects
  • The proximity of the proposed business to public utilities
  • Social economic backgrounds of the prospects (income, occupation, etc.)

Individuals can also use geospatial mapping to better understand a location. For example, travelers can use this data to know their way around a particular area.

3. Consumer Insights

Geospatial data can prove extremely helpful in providing you with consumer insights. These insights can give you an edge over the competition.

For example, you can look up the shops customers visit before or after they visit yours. To illustrate, suppose you run a spa-like business. You may notice that a lot of your customers go to the gym or yoga studios after leaving your business.

This might tell they’re either coming to cool down or fuel up after a workout. You can use this knowledge to cross-sell some of your offerings.

4. Urban Planning

Geospatial data is used in urban planning by allowing modeling and spatial analysis of urban environments. Getting all the required data for land maps, site selection, and planning applications can be challenging, and the data collection and quality are improved by advances in geospatial technology.

Using a moving vehicle, it’s easier to collect massive data sets about city blocks or large areas quickly and efficiently. This data can be used for urban growth, particularly in determining the right direction of expansion. When applied appropriately, geospatial data can help discover new sites for further development.

5. Logistics and Supply Chain

Logistics is a crucial component of supply chain management.

It encompasses many supply chain processes, including purchasing and delivering raw materials, packaging, warehousing, and shipping of products.

Effective transportation of products (finished goods) from one point to another is key to business success. And this is where geospatial data comes in. Organizations use effective geospatial mapping to optimize routes. Through this, businesses can accelerate delivery time, increasing customer satisfaction.

Moreover, geospatial data also provides visuals to be used by businesses to track their progress in defined geographical locations.

6. Analyzing Competition

A viable marketing strategy should provide insights into what the competition is doing.

In other words, you’ll need to conduct a competitor analysis. This may involve knowing who your competitors are, what they offer, how their products are priced, and what they’re planning to do. But how do you acquire this data? Geodata can help!

Geospatial data provides competitive intelligence to your business. It lets you see and know your geographical influence compared to your competitors.

Through this data, you can determine whether consumers are finding your business more accessible than others businesses around you.

Wrapping Up

Geospatial data is any data that has a geographic aspect to it. This data may be complex but has many uses, particularly for business owners. It can be used to explore undisclosed spaces, improve logistics and supply chain processes, provide competitive intelligence, and enhance urban planning.

 

 

 

 

 

 

Categorías
Datos

Ways Geospatial Analysis Can Help Solve Challenges in Education

Geospatial analysis is a powerful tool for visualizing and understanding geographic data. It enables us to make connections between different types of geographical information, such as population density, land use patterns and climate change. By applying statistical techniques to the data sets obtained from remote sensing platforms and terrestrial surveys, we can gain insights into how our planet works and uncover hidden trends in the environment. 

What can GIS be used for?

 

This knowledge can be used for a variety of applications, including urban planning, environmental protection, public health initiatives or resource management. Geospatial analysis also helps us gain a deeper understanding of natural disasters, such as floods or hurricanes, by providing an interactive way to study their effects on society at large. In fact, it’s a very common topic to study at universities. However, it’s quite complicated too. So if you were given an assignment on GIS and you need help with it, check the latest tech tools for students. For example, you can use a summary generator for essay that will reduce your time spent on writing. As a result, you will have a chance to spend more time reading about GIS than writing about it. 

 

In short, geospatial analysis provides a powerful means to better understand our world, helping us make more informed decisions about how to manage and protect it. 

What are the benefits of geospatial analysis?

 

Using geospatial data in analytics offers a variety of potential benefits, including improved accuracy and more in-depth insights. Geospatial data can be used to take into account the physical location of events or objects being studied in an analysis. Thus, it provides contextual information that is impossible to deduce from other kinds of data sources. 

 

Geospatial data can aid disaster relief efforts by allowing organizations to track the movement of people, supplies, or equipment in real-time. It can also provide valuable insight into traffic flow patterns and subtle environmental changes through satellite imagery. In addition, geospatial data can help companies better understand their customer base by mapping out where customers live and how they interact with the company’s products or services. 

Why GIS in education matters

 

GIS is an essential tool for understanding our constantly changing world. Through its mapping tools, GIS promotes spatial literacy: awareness of how physical and human phenomena are related to geography. This type of knowledge is increasingly necessary in today’s interconnected world, where decisions made in one location can have a global impact.

 

The use of GIS in education has been linked to improved academic performance, critical thinking skills, problem-solving abilities, and increased engagement with learning activities. Students who learn about geography through GIS experience more success on tests that measure their geographic knowledge. By combining complex data sets from different sources into interactive maps, students better understand the relationships between data points and gain valuable insights into the trends shaping our planet.

 

GIS also teaches students to look at data from multiple perspectives, encouraging them to think analytically and challenge assumptions. This type of critical thinking is essential for making informed decisions about the future of our planet. As GIS technology continues to evolve and expand, it will remain a vital tool for educating the next generation’s problem-solvers and innovators. GIS in education helps students develop the skills they need to become responsible global citizens who can make meaningful contributions to their communities and the world at large. 

 

By providing students with an understanding of geography and its related phenomena, GIS helps create an awareness of the role that physical location has on human behavior and decision-making processes. Students gain an appreciation for how the environment can influence our lives and how human actions can shape the earth’s future. As GIS continues to play an important role in education, its potential to inform and educate future generations is immense. In a rapidly changing world, GIS tools are essential for helping students understand their place in it.  With access to up-to-date datasets from around the globe, GIS provides invaluable insight into our planet’s current state as well as its possible futures. 

 

Therefore, GIS should be recognized for its importance in education and offered as part of any comprehensive geography curriculum. It is through this kind of instruction that students will gain the knowledge they need to make informed decisions about their own pathways and those of our ever-changing world. 

En conclusión 

 

Employing GIS in classrooms and other educational settings is an essential step towards equipping our students with the knowledge they need to make meaningful contributions to society. By leveraging GIS’s mapping tools, educators can provide students with a better understanding of spatial relationships and better equip them to tackle the challenges of tomorrow. Whether it be analyzing population trends or studying natural phenomena such as climate change, GIS provides a valuable platform for teaching students about their place on this planet and how their individual actions can have far-reaching impacts. 

Categorías
Negocios

How Learning Institutions Make Use of Geospatial Data

Geospatial data statistically represents items and occurrences in a specific geographical location. The occurrences can either be induced by man or natural. The geographical information can cover maps, the interconnection of locations, and more. Collected data is instrumental in various ways, including facilitating pinpoint predictions and guiding insightful decision-making. Studying geospatial data for a prolonged duration makes one understand why things happen where and when. However, the question has always been how an educational institution benefits from this data type. Here are some common ways schools utilize geospatial data.

Tools like Google Maps operate under geospatial analysis, and they help individuals find the fastest route to their destination. Such tools help students stay punctual in school, especially the new ones who are yet to learn more about the school. These applications blend in the virtual and real world, making them interactive and easy to operate. They also create easy and safe routes that students can use to school.

Furthermore, they can be used to trace hard-to-find students. The geographical information system uses a data system that operates after data entry and analysis. Some geospatial apps even monitor one’s routine, making it easy for students to stay organized and keep time. Remember, time management is a serious issue among students, and improperly managing time is one reason students get overwhelmed with assignments and ask, “Should I pay someone to do my essay uk?”

Marking Remote Learning Attendance

Institutions are embracing remote learning, and there is a need to streamline this learning mode to match up to the seriousness of attending a physical class. Therefore, institutions utilize the GIS to ensure students attend lessons offered online. Through GIS, lecturers can locate all students. The system gives an accurate location of every student during class time so that the student does not lie about their whereabouts. Monitoring students’ attendance using this system improves their performance since they will not be missing out on important lessons.

Monitoring Professionals

Educational institutions also use GIS to locate their professionals offering various services. Both students and the administration can use the geospatial system to locate professional services around the school. Colleges are big, with many offices available; therefore, the geospatial system minimizes the need to physically locate a lecturer or any other employees around the school since one can use their phone or tablet to find an individual and their specific location. The administration can also use it to track whether professionals in the institution report to work and areas where service is needed by teachers or other employees within the school.

Learning Tool

The geographical information system plays a significant role in developing learning processes. It is particularly essential for those taking geography since the GIS can navigate the environment and present comprehensive details we cannot see. It is also instrumental in helping students locate some of the major landmarks taught in class. Also, the system allows teachers to choose the best field trip locations without physical inquiries.

Some lessons may require a teacher to guide students on different location-based events. For example, when giving a lesson on “myths about legends from Egypt,” the teacher can prepare for the lesson without necessarily making a trip to Egypt. The geographical information system also applies to other subjects like mathematics and physics. For example, an instructor can use the system when providing lessons on the square area of a particular place in or out of school.

Rating College Safety

The safety of students and staff within the confines of the institution is vital. It is possible to monitor the security of a place manually; however, with the GIS, it is much easier and accurate. It makes monitoring various security patterns in the school compound and noting any suspicious activities possible. The GIS plays a primary role in monitoring and giving an alert of any natural disasters that are likely to occur within the school compound. A geospatial system makes it possible to monitor the population in an institution, which is also among the ways schools can improve their safety since any strange movement can be noticed and dealt with early.

Promoting Project-Based Learning

Most learning institutions use geospatial data to promote project-based learning. The geographical information system allows students to frame, identify, and solve problems. It improves an individual’s problem-solving skills in matters involving natural hazards, energy, and other issues we experience within our location. Project-based learning means active participation, which is a way to keep students more involved in class projects and real-world issues. Students engaged in project-based learning become great scientists and decision-makers in the various careers they will pursue.

Community Connection

Schools use GIS to help students connect deeper with their surroundings. Through the GIS, students and their instructors can engage in local discussions and develop solutions to issues experienced in their area. They can also take part in local planning. For example, if most students use bikes to get to school, they can suggest the development of a new bike trail. GIS also helps students collect local data, meaning they cannot run short of data during exams or research projects.

Monitoring Infrastructure Development

Going around physically to monitor infrastructure development can be quite tasking. However, with the geographical information system, college administrations can monitor the development around the school by following up on the new and existing buildings that may need repair. They also follow up on the usage of this infrastructure.

Final Take

We cannot overstate the use of GIS in school settings, seeing as it has made some activities in educational institutions less tasking. Most institutions embrace the technology since it extends even to remote learning. Features such as Google Earth present an augmented reality that can be used for demonstrations for remote and physical learners.

The geospatial analysis technology is represented in applications such as Google Maps, Google Earth, Mergin Maps, and much more. These applications help the administration and students create the best routes around school, monitor infrastructure and professional services, promote project-based learning, and more. Geospatial technology has experienced robust growth across various industries, and its impact has also been felt in the educational sector.

Categorías
Datos

Cómo utilizarán las principales empresas los datos geoespaciales en 2021

Uber, Google, Wendy's, CDM Smith Inc. y Amazon: no se puede encontrar un conjunto de organizaciones mucho más diverso. Desde un motor de búsqueda hasta una cadena de comida rápida, pasando por una tienda minorista en línea: estas empresas pueden ser diversas en cuanto a sus operaciones, pero todas están vinculadas por ciertas prácticas empresariales. 

Es decir, todos estos actores empresariales de primer orden utilizan geoespacial para optimizar sus operaciones y mejorar sus resultados. En este artículo, descubrirá qué son los datos geoespaciales y cómo los utilizan estas 5 empresas principales para obtener una ventaja competitiva.

¿Preparado?

Vayamos directamente al grano.

 

¿Qué son los datos geoespaciales?

Geoespacial datos también se conocen como basados en el lugar o basados en la ubicación como longitudes, latitudes, direcciones de tensión y códigos postales. El análisis de datos geoespaciales recoge, muestra y manipula datos SIG -Sistema de Información Geográfica- como imágenes, fotografías por satélite y datos históricos. El objetivo es recoger, almacenar, recuperar y mostrar grandes cantidades de información en un contexto espacial.

Por ejemplo, ¿se imagina la vida sin GPS?

En este sentido, es probable que recuerde haber comprado un mapa de papel para planificar sus rutas de un lugar a otro. Este sistema era más lento, trabajoso y vulnerable a los errores humanos. Hoy en día, los datos geoespaciales han cambiado las reglas del juego cuando se trata de proporcionar información basada en la ubicación y el lugar. Ya sea MapQuest, Pokémon Go, Google Maps o el sistema de navegación del coche en el salpicadero, los ciudadanos utilizan los datos geoespaciales más de lo que creen. 

 

¿Cómo utilizan las principales empresas los datos geoespaciales?

Al igual que nosotros confiamos en la información geoespacial todos los días, los líderes de todo el mundo utilizan los datos geoespaciales para guiarlos hacia la toma de decisiones correctas en el momento adecuado. Dicho esto, veamos más de cerca cómo Uber y otras empresas importantes utilizan los datos geoespaciales para optimizar sus decisiones estratégicas para lograr operaciones eficientes y un crecimiento empresarial sostenido.

 

Uber 

En 2019, Uber ingresó $14.1 mil millones de dólares en ingresos, mostrando un crecimiento exponencial desde 2013 (donde los ingresos equivalen a 0,1 mil millones de dólares). Fundada en 2009 por Garrett Camp, la organización ha crecido desde entonces hasta convertirse en un magnate disruptivo que ha arrasado el sector del taxi.

La tecnología geoespacial es fundamental para su éxito. 

Con la aplicación Uber, el usuario puede solicitar un taxi. A continuación, se toma la ubicación de este usuario y se empareja con el conductor más cercano. El conductor acepta esta coincidencia y se guía aplicándola a la ubicación del usuario para transportarlo a su destino elegido. Todo este proceso se basa en los datos geoespaciales de la aplicación.

Esta no es la única forma en que Uber utiliza los datos geoespaciales: hay muchas más. Por ejemplo, la aplicación identifica las zonas con mayor necesidad de conductores y aconseja a los conductores activos que estén cerca de esos puntos calientes durante las horas de mayor demanda. 

Sin los datos geoespaciales, Uber no sería el disruptor empresarial que es hoy.

 

Google 

Google es el goliat del mundo empresarial. En el tercer trimestre de 2020, los ingresos de Google ascendieron a $46.03 mil millones de dólares, frente a los 38 mil millones del trimestre anterior. Una buena parte de estos ingresos proviene de la aplicación de mapas de Google, que aporta $4.3 mil millones al año.

Google maps tiene 154.4 millones de usuarios únicos mensuales. Y detrás de cada mapa hay un sistema mucho más complejo, la clave de sus consultas pero oculto a su vista.

Este sistema más detallado contiene la lógica de los lugares, todos los giros a la izquierda y a la derecha, las rampas de acceso a las autopistas, los límites de velocidad, las condiciones del tráfico, etc. Y para producir dicho sistema, Google utiliza datos geoespaciales proporcionados por un tercero para ofrecer mapas digitales y otros contenidos dinámicos para la navegación y navegación y servicios de localización de navegación y localización.

 

Wendy's

Hamburguesas cuadradas, patatas fritas con sal marina y el adictivo Frosty, este gigante de la comida rápida se llevó a casa $1.687 mil millones de dólares en ingresos en 2020.

¿Cuál es el secreto del éxito de Wendy?

Yo digo que los datos geoespaciales datos.

Wendy's investiga cuidadosamente las ubicaciones, aprovechando el software de cartografía y los datos del censo (información sobre la población). La cadena de comida rápida busca lugares con mucha población y clientes potenciales y se fija en la demografía de los hogares, la renta media y los negocios cercanos. 

Pero este análisis no se detiene cuando se ha encontrado el emplazamiento adecuado. Wendy's sigue examinando estos datos geoespaciales después de la construcción en un lugar determinado. Antes de la construcción, los resultados de la construcción anterior pueden compararse para ajustar y mejorar continuamente su modelo de análisis GIS y sus procesos.

 

CDM Smith Inc.

CDM Smith Inc. es una empresa global de ingeniería y construcción que ofrece soluciones en materia de agua, medio ambiente, transporte, energía y otras instalaciones. En 2015 los ingresos de la organización ascendieron a más de $500 millones de dólares, y una de las razones del éxito ha sido el uso de datos geoespaciales por parte de la organización.

Es decir, para CDM Smith Inc, los datos geoespaciales proporcionan capacidades de diseño e ingeniería para crear planos, diseños y mapas. Las aplicaciones SIG para el diseño y la ingeniería hacen uso de las funciones de imagen y planificación. Estas funciones hacen que los datos geoespaciales se utilicen habitualmente en industrias como la ingeniería paisajística, el medio ambiente restauración ambiental, construcción comercial y residencial, y desarrollo. CDM utiliza datos geoespaciales para proyectos de ingeniería medioambiental y restauración.

 

Amazon

En 2019, la plataforma de venta online, Amazon, reportó un ingreso neto de $11.59 mil millones de dólares, por encima de los 10 mil millones de dólares de ingresos netos en Estados Unidos del año anterior. Para mantenerse a la vanguardia, Amazon siempre está presentando nuevos e innovadoras formas de hacer negocios. Y un ejemplo es el proyecto de drones Prime Air de Amazon, cuyo lanzamiento oficial se espera para el 31 de agosto, 2020.

Al integrar los SIG con la Inteligencia Artificial, es posible hacer volar drones a distancias mucho mayores que otros intentos anteriores. Amazon se ha subido a este carro, entregando paquetes mediante drones. El objetivo es entregar paquetes a los clientes en 30 minutos o menos utilizando vehículos aéreos no tripulados -drones- operativos gracias a los datos geoespaciales.

 

Obtenga una ventaja competitiva mediante el uso de datos geoespaciales

A medida que la tecnología avanza, los datos geoespaciales se vuelven más complejos, con un potencial de negocio cada vez mayor. Al final de este artículo, vimos cómo Amazon está combinando el software GIS con la Inteligencia Artificial (drones) para ampliar el uso de ambos. ¿Representa esto el futuro de los datos geoespaciales?

El análisis de datos geoespaciales tiene el potencial de: 

  • Cotejar los datos demográficos de los consumidores con la información espacial sobre los lugares en los que viven 
  • Validar los conjuntos de datos SIG existentes 
  • Vigilar e informar del tiempo 
  • Hábitats de la encuesta 
  • Modelos de paisajes 
  • Evaluar los daños de la catástrofe 

Aunque estos son sólo algunos ejemplos, al combinar los datos geoespaciales con la IA, las posibilidades de su uso se amplían. Para obtener una ventaja competitivay ser uno de los principales actores en el ámbito empresarial, profundice y vea cómo puede aprovechar la tecnología de datos geoespaciales para sus operaciones comerciales.

Categorías
Noticias

Tamoco se une al programa Google Cloud Partner Advantage y lanza su Smart Visitation Data en Google Cloud Marketplace

  • Tamoco es una de las primeras empresas geoespaciales en ofrecer datos de visitas totalmente personalizables en Google Cloud Marketplace
  • Google Cloud Marketplace permite a los clientes conjuntos de Tamoco y Google Cloud explorar, acceder rápidamente a conjuntos de datos e integrarlos en sus flujos de trabajo diarios.
  • Otras soluciones de Tamoco incluyen datos geoespaciales en bruto e informes de análisis de elevación
  • Tamoco también se une al programa Google Cloud Partner Advantage.


Tamoco, a leader in geospatial powered intelligence, has announced the availability of its Smart Visitation Data on Google Cloud Marketplace. Google Cloud customers can now access powerful insights into venue visitation by accessing data in just a few clicks.

Tamoco’s Smart Visitation Data enables powerful insights into changing visitation trends, analysis into venue, brand, stock and category performance, and the ability to compare current visitation to historical trends.

This partnership will allow Google Cloud customers to easily integrate high-value geospatial visitation data in context within their analytics and workflows to more accurately connect the offline world to online studies of trends and patterns.

The availability of this dataset comes as a part of Tamoco joining the Google Cloud Partner Advantage program.

Sam Amrani, Founder & CEO, Tamoco:

"Ofrecer los datos de visitas inteligentes de Tamoco en Google Cloud Marketplace es un gran paso en nuestra estrategia de impulsar una mayor precisión y accesibilidad en el mundo geoespacial. Esta asociación facilitará casos de uso aún más inteligentes en múltiples industrias, ya que los clientes de Google Cloud buscan innovar con los datos geoespaciales."

Acerca de Tamoco

Tamoco es una empresa geoespacial galardonada que está poniendo el poder de la localización al alcance de todos. Su conjunto de productos de localización resuelve problemas en varios sectores, como el marketing, la publicidad, el sector inmobiliario y el comercio minorista.

Su Datos de Visitas Inteligentes aprovecha la tecnología más avanzada para verificar las visitas en lugares difíciles de medir y utiliza el ML para verificar y filtrar los puntos de datos incorrectos para obtener una visión más fiable y holística del comportamiento de los consumidores.

Categorías
Data Retail

How Retailers Use Geospatial Data To Create Better Marketing Campaigns

If you’re a retailer, you know the importance of marketing your business digitally. You also know that your ability to effectively market to a consumer is what wins it for you. But, have you considered location-based marketing through geospatial data?

In this article, we are going to go over what geospatial data is, the benefits of utilizing geospatial data, and examples of retailers who use GIS for location-based marketing. 

First, let’s define geospatial data. What is it? 

 

What is Geospatial Data? 

Geospatial data is the use of technology, such as GPS, to create and store digital maps that help retailers better understand their customers. This information can be used to geotarget based on location and demographic information allowing marketers to create better-customized marketing campaigns in the long run.

The main use case for geospatial data is to segment audiences based on proximity to a location, but that’s not all it can do. Geospatial data can help you understand who your customers are, where they live, and how they spend their time outside of work hours — which can help you create marketing campaigns that drive results. 

Now that we went over the basics of what geospatial data is, we are know going to discuss some of its benefits as it relates to marketing. 

 

3 Benefits (and Examples) of Geospatial Data for Marketing

Did you know that 95% of executives across the globe believe that geospatial data is critical for achieving business success? Well, it’s true! Geospatial data is one factor that can really send your business over the edge allowing you to make better data-driven decisions for your overall business. This includes digital marketing as well. 

Still on the fence about marrying the concept of  GIS and marketing together? Here are three benefits of GIS marketing and examples of some of the top-name retailers who use GIS to improve their marketing efforts. 

 

Brings More Foot Traffic to Stores

Geospatial data is used to understand where shoppers are, where they’re going, and what they’re doing as they move around both inside and outside their stores. Retailers can then use this information to create tailored marketing campaigns that draw in more customers to their stores. In addition to this, geospatial data can also be used to keep customers in your stores longer.

 

Example: Sephora is Able to Better Segment Customers with Geospatial Data

Beauty retailer Sephora uses geospatial data to send its rewards members a pop-up notification anytime that a customer is in close proximity to one of its stores. The pop-up will generally have a marketing offer to come in for a “free mini makeover” making it almost too enticing to pass up — especially if they are already in the area. 

Once they are in the store, app users can visit the app to get personalized recommendations and to view reviews and product features in the easy-to-use platform. 

 

Better Targeted Advertising

Geospatial data allows your marketing teams to create better, targeted advertising campaigns that’ll drive your bottom line

For instance, let’s say you have a flower shop. You would want to pinpoint important location information of what neighborhood your ideal customer may live in and work in to ensure that any advertisement you launch online is shown to those specific groups of people. 

Through the power of geospatial data, incorporating target market data, you’ll be able to set more precise targeting parameters in your digital advertisements.

 

Example: Under Armour Uses Location-Based Marketing through App

An example of a company that uses geospatial data for digital marketing is Under Armour. Under Armour uses GIS through its Map my Fitness app to give its users better-targeted advertising. From tracking the type of activities you do to knowing geographically where you’re located, the Under Armour fitness trackers are pretty robust in their tracking features allowing the company to market its users more effectively. 

How does this look in action?

If you use the Map my Fitness app to track your runs, you may start to get more advertisements for Under Armour running shoes. If you actively use the app in a location with a colder climate, you may start to see more advertisements for the Under Armour base layer. The list goes on. Through the app, the company is able to up-sell and cross-sell seamlessly without coming off as too “salesy”. 

 

Enhanced Personalized Messaging

Personalized messaging has been proven to have significantly higher engagement rates than non-personalized messages. In fact, 90% of consumers find personalized marketing more appealing than the latter. 

Geospatial data allows your teams to send out personalized messaging based on where your customers are located and what they’re doing at any given moment. Pretty neat right? Let’s take a look at how Ritual creates personalized messaging by using geospatial data. 

Example: Ritual Ordering Food App utilizes Personalized Messaging with GIS

Ritual food ordering app is known to connect users with restaurants in the area based on historical purchasing habits. (It’s similar to DoorDash or Uber Eats.) 

Ritual does a great job when it comes to personalization. The company will send personalized notifications to its users with food recommendations based on both area and taste preferences. These simple but powerful pop-up notifications make the customer more likely to open the app and place an order. They may not exactly purchase from the restaurant you suggest, but it gets them curious (and hungry) to find the right food place to make an order at. 

 

Transform Your Digital Marketing Efforts with Geospatial Data

All in all, geospatial data is everywhere. It’s one of the most important elements for marketers and advertisers to understand if they want to accurately target their audience. 

As a recap, geospatial data can: 

  • Bring more foot traffic to your store
  • Help you create better-targeted ads
  • Enable you to send out more personalized messaging

As more and more location-based data becomes available to retailers, it has become even more important now than ever before for retailers to use that data to their advantage. If not, you are missing out on the opportunity to improve your reach to those who need to see your message the most: potential customers.