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Tamoco’s New Chapter: Asset acquisition by pass_by

Having spent the last several years in an industry that’s been in constant change, Tamoco has always tried to remain agile, forward-thinking, and adaptable to change. This has enabled us to build a brand synonymous with large-scale geospatial data capability. 

Today, we are thrilled to announce the next step in this journey, one that promises to enhance who we are as a business and how we deliver value to our customers.

Some of Tamoco’s operational assets have been acquired by pass_by in a commitment to redefining Geospatial standards through AI-driven intelligence and ground truth verification.

This isn’t just an asset acquisition; it’s the coming together of two leaders in the geospatial landscape. Combining large scale geospatial engineering expertise with sophisticated AI and ML thinking.

The synergy? 

A new type of geospatial data business. By integrating our strengths, we aim to not only provide granular, accurate data in all shapes and sizes, but also predictive insights that empower businesses to make informed, strategic decisions. This combination enhances our capability to deliver comprehensive solutions, marking a new day in our shared mission to equip businesses with state-of-the-art geospatial tools and insights.

Please follow our journey: 

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Tips For Entrepreneurs To Run A Business Like A Pro

Every firm in the world aspires to achieve world-class product and service excellence through legal processes. They try to provide good products and services at a low cost in order to grow and reach an area where they are working extremely hard. The game is still played, although the rules have altered dramatically due to the Covid-19 epidemic. Consider how you now promote your company. Whether you utilize traditional marketing strategies or digital marketing to promote your company, you are missing out on some excellent opportunities to reach out directly to critical clients.

Global economic piracy is expected to reach $3.2 trillion by 2023, making error-free verification a “must-have” for international corporations looking to preserve their brand assets. Digitalization and automation have changed the way how business is done these days. If you are not aware of such tactics or plans, you cannot cover much distance in this marathon.

Digital storefronts, marketing initiatives, social networking platforms, online presences, and working from home are all on the rise. These changes have also cleared the path for further digitization and innovation like using a msp platform to enhance corporate procedures, with automation playing a significant role.

Here are a few tips for young entrepreneurs or businessmen who want to run their companies like a pro.


Upgrade Your Marketing Strategy According To Your Customers As Well As Competitors

One of the most straightforward ways to make more money is to encourage your current customers to buy more of your goods or services.

Because your customer segments have already been transformed into prospects, focusing your sales efforts on them rather than on finding new ones makes a lot of sense. Because they are familiar with your firm and its products, they are more inclined to buy from you.

However, if you want to increase sales from current customers, you must treat them properly.

Nothing motivates you more than a competitor. Instead of being fearful of your competition, research their business techniques and marketing strategy and aim to exceed them if you want to be successful.

However, depending on the industry, how you evaluate your competition varies. If you’re in the restaurant industry, for example, all you have to do is dine at their establishment and observe their service to see why they’re better than you.


Hire Professional Managed Service Providers

Organizations that do not have an IT department or want to free up workers for other tasks could look to managed service providers to monitor their IT infrastructure at a cheap cost. 

Recurring billing, Credit Card Transactions, Contact Center, Order Processing, Automation, Coding, Virtual Servers, Content Marketing, and other managed IT services will be provided by these service providers. Automation is crucial since it not only speeds up the process but also lowers your labor expenses.

Nowadays, the software can execute a man’s job more efficiently than he can. A successful businessman is always looking for methods to decrease expenses so that he may spend more on marketing strategies and promotions.

The advantages of connectivity are amplified by digitalization, which generates three times the economic value of broadband alone. Jobs are created as a result of digitization, with a considerable increase in digitization decreasing the unemployment rate.

Countries that have advanced in their digitization journeys have a 30% economic advantage over those that are just getting started.


Be Okay With Taking Loan To Improve Business System

There is always a good debt and a bad debt. The distinction is simple: good debt makes you wealthy, whereas bad debt makes you impoverished. You must stay away from bad debt.

To do so, you must understand the distinction between a liability and an asset. Professional businesspeople utilize loans to fund marketing and expansion, but amateurs are constantly wary of going into debt. If you use the money to buy something that makes you more money, you will avoid bankruptcy, but if you spend it to buy items you don’t need or merely to show off, you will be homeless shortly.

Learn not to be afraid of debt, even countries like America, Russia, or China are in debt. But before taking a loan, you shall make a proper strategy to where that money will be spent and remember to spend it on customer acquisition and quality, not quantity. This will also help you find low-cost alternatives to the services that you need.


Reflexiones finales

Digitalization has altered the game, making it easier for new entrepreneurs to generate more money. A large ship takes longer to change direction, but a tiny ship may do it rapidly. The same is true in business.

Make sound judgments from the start and discover how to create a corporate system that is simple to change or modify. If you are committed to continuous and never-ending progress, you will be able to figure out how to make money in the company. Engaging a business planning expert can provide the strategic direction needed to navigate the complexities of market trends and financial projections, ensuring your business remains agile and responsive to change.

Using tactics such as replacing the core processing platform with a microservices-based platform.

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Top 5 Open Badges Benefits for Business

As a business owner, you are always looking for ways to attract and retain clientele. The best way to do that is by giving your customers an experience they will remember. One way to do that is by giving your employees badges to show off their skills. Badges are an easy way for customers to know about your accomplishments as a company and individual. Badges can range from things like computer skills badges to badges for specific skills.

Businesses and organizations have started to adopt the use of open badges after seeing their value in other industries. Open badges are a way to demonstrate skills, knowledge, and accomplishments to a wide variety of audiences. Open badges are easily transferable and can be used on a variety of platforms, including social media and job sites. The benefits of open badges are vast, so let’s take a look at some of the most significant ones.


Open badges on social media increases company credibility

Solving complex problems is one of the best ways for employees to build their professional reputations in the workplace. But what about the companies themselves? How can they build their reputation by solving complex problems? One way to do it is by using open badges. Open badges are digital awards that can be awarded to the company, as well as to the employees of the company. They are similar to a virtual award such as a trophy but are more flexible and can be used online. Posting these awards on a company’s social media accounts (like Twitter, Facebook, and Instagram) helps to increase its social media visibility. This can be especially beneficial for companies that are in a competitive or rapidly changing industry.

Achieved open badges are a great way to demonstrate to potential customers the quality of your work. As an example, let’s say you are a photographer. You can post your open badges on your social media sites, such as Twitter or Instagram, to show your followers that you are a talented photographer. When you post your open badges, you can also include a link to your website, which will allow others to see your portfolio.


They drive employees to train and improve

The most obvious benefit of using open badges for your business is that it encourages your employees to train and improve their knowledge. There are no restrictions, just self-motivation. Open badges are a great way to add a competitive edge to your recruitment. Even if you don’t intend to hire new employees, you can still use open badges to motivate current employees. The badges are recognized by a variety of industries, so your employees can show off their achievements no matter what they do for your business. Open badges can also help you find potential candidates that you might not otherwise have access to. Just by looking at an open badge profile, a hiring manager can see the kind of work they’ve done in the past, their level of skill, and their interests.


A badge for any kind of informal learning in a corporate setting

Learning is a continuous process, and it’s important to keep improving on it. This is why more and more companies are trying to incorporate different kinds of training for their employees. One of the best ways to do this is by having employees get badges. In this way, you can use badges to recognize employees for their informal learning. This means that you can get a badge for doing any kind of non-formal learning. The best part is that you can customize the requirements for earning a certain badge.


Open badges backpack make a portable and easy to view resume

There’s a lot to be said for a physical resume. A paper resume offers a way to hand it to someone easily or to put it in a stack of other resumes. It’s portable and easy to put into a bag or pocket. On the other hand, a digital resume offers a lot more advantages. For example, you can include links to your work, make it interactive, or even add a video. But what if you could combine the best of both worlds? With an open badge backpack, you can do just that. It’s a way to make a physical resume, but with the ability to include all the benefits of a digital resume as well. It also allows you to scan your resume.


Reduces training costs

Training is expensive and time-consuming. It can also be very stressful, especially if the company is already understaffed. Most companies are looking for new ways to reduce their training costs. One of the best ways to do this is by using Mozilla open badges to recognize skills. This will help businesses to train their employees the right way the first time, potentially saving the business thousands of dollars and helping them to remain competitive.

This is why many companies are starting to adopt open badges. Not only does this help with training, but it also saves money. It takes less time to get a person trained with an open badge compared to traditional training. A recent study done by Microsoft found that open badges can be used to train people in as little as one day.


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How Workplace Design Affects The Business Success

Over the decades, office design has evolved significantly. Today’s companies know how the office design impacts the overall performance and success of the company. A good office design not only motivates employees and increases their productivity, but also impacts business performance. 


Making a few changes to the office design plays a great role in achieving the goals and success of the business. 


In this article, we are going to discuss why office design is important and as well will give a few suggestions on how you can make things out. 

Why is workplace design important?

Employees are the valuable assets of any organization. Without their efforts, you can’t take any business forward. If your employees are happy, they would feel more devoted to your company. A good workplace design not only helps with employee satisfaction but also increases overall morale. 


Let’s take a look at how a good workplace design reflects the performance of employees and thus the overall performance of your business.

Increased efficiency

Employees who are happy are more productive. A decent workplace design gives your employees more confidence in their jobs and the environment in which they work. According to research, great workplace design boosts employee happiness by 35 percent. As a result, if your employees are happy, they will be more productive and so complete their tasks more quickly and efficiently.


Improved atmosphere

A well-designed office that inspires, motivates, and relieves the stress of the employees which creates positive vibes. When employees are working in a good environment, they focus completely on their work, manage their duties, and show loyalty to their company. It has a beneficial impact on other employees’ sense of responsibility as well.  


Natural light, improved air conditioning, comfortable furniture, and collaborative workplaces combine to create the ideal environment for accomplishing business goals. 


Better concentration

Employees working in an organized and well-designed space are better able to focus on their work. Instead of working in an office with cluttered space around their desks, dusty furniture, and lots of unnecessary stuff lying on their side. 


Imagine an employee working in an office with a desk on which he can hardly find a space to put his stuff. And there is dust all over the desk and wires are entangled, he would never be able to concentrate properly. Thus a good and well-organized office impacts the focusing ability of the employees.


Decreased absenteeism

When employees are leaving their homes and coming to work, they are motivated and energetic and this remains the same till the end of the day when they are working in a well-designed and comfortable environment. They would feel more willing to come to work every day. 


In addition to creating a positive vibe, a good office design also decreases the absenteeism of employees. Since they are working in a clean and hygienic atmosphere, they would not get sick. And healthy employees are happy employees. So a decent and clean office design also promotes less absenteeism of employees. 


So a good office design is something that companies should never ignore in today’s world. The success of the company is directly affected by the office environment. “So, include also your branding elements like logo design in your office design”.


How can you enhance the office design?

Here are several changes you can make to your office design to increase the overall performance of your business.


Amenities are important 

In the office, modernizing amenities has become as vital as healthcare plans. Workplace amenities can include game rooms to provide socialization time for employees, gyms for lunch time workouts, cafeterias with unique food options, fake plants to boost the greenery effect, and cubicle desks to foster a sense of privacy.  If you provide all of these conveniences to your employees, they will like their work and look forward to coming to work every day.


Comfortable furniture

Poor and uncomfortable furniture, like improper seats and desks, can have a negative impact on the health of your valuable employees. Back, wrists, shoulders, and eyes can all be compromised when your employees have to work with uncomfortable seating, resulting in absence of the employees and thus increased cost. 


Comfortable furniture plays a great role in increasing the productivity of employees and hence increasing the productivity in the workplace. Providing comfortable furniture to your employees increases their overall welfare by reducing serious health risks and tiredness, as well as allowing them to carry out their daily tasks easily. 


Lighting makes a great impact

Employee fatigue, headache, and stress are caused by improper light and the strong glare from screens. If the lighting isn’t done correctly, it can affect your employees’ vision and make them fatigued. 


Make sure that the office space has adequate lighting. Your workers would be more productive if they have enough lighting. Trying to add more daylight,  more bulbs, and modifying the position of light sources or working desks, and making effective use of reflected light are all ways to enhance the lighting in the workplace. 

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Cómo el Big Data está preparado para perturbar la inversión personal

El año pasado, en un artículo sobre el impacto de los macrodatos en las finanzas, mencionamos la idea de que los conjuntos de geolocalización pueden simplificar la práctica de la inversión. La idea es que los datos precisos sobre el movimiento de los consumidores pueden proporcionar información sobre las tendencias de consumo y, por tanto, potencialmente, los correspondientes movimientos del mercado. En este artículo, vamos a ampliar esa idea general con un examen más detallado de la posible influencia de los macrodatos en las finanzas personales.


Big Data y la inversión en la actualidad

En primer lugar, es necesario discutir brevemente el estado actual del big data en el mundo de la inversión. En el artículo, como se ha mencionado anteriormente, cubrimos principalmente una idea de cómo los datos, y en concreto geolocalizaciónpueden aplicarse a la gestión de los mercados. Sin embargo, lo cierto es que algunos importantes fondos de inversión y empresas financieras ya están utilizando ingentes cantidades de datos de todo tipo para fundamentar sus decisiones de inversión.

A este nivel, la IA y el big data están transformando el proceso de inversión de varias maneras (y a través de empresas tan grandes como JP Morgan, BlackRock, SoFi y otras). En algunos casos, se están utilizando laboratorios de IA para analizar el rendimiento de los inversores y recomendar cambios que den un resultado rápido y significativo. En otros, las aplicaciones avanzadas de IA están utilizando un enfoque de aprendizaje profundo para cribar cantidades asombrosas de datos con el objetivo directo de predecir los precios de las acciones en un futuro próximo. Por ejemplo, se examinan las compras de coches en tiempo real para predecir las acciones de Rolls Royce. Los resultados de este tipo de enfoques son desiguales, pero el potencial de la analítica verdaderamente predictiva en la inversión a gran escala es significativo.

No existen operaciones completas de IA de esta naturaleza centradas explícitamente en el uso de geolocalización. Sin embargo, los enfoques de aprendizaje profundo son razonablemente completos en teoría. Ciertamente, pueden hacer uso de este tipo específico de datos y de los precios de las acciones, los datos de las empresas, los indicadores macroeconómicos, los historiales de los activos, etc. geolocalización puede utilizarse principalmente como una pieza de un esfuerzo analítico más amplio.


Herramientas de inversión automatizada

While significant investment firms may be well situated to take advantage of big data and act on it quickly, most ordinary people can’t do the same. A true day trader with access to adequate data (on locations and otherwise) may be able to make quick decisions to react to fresh information. But for most people who are simply managing and tracking stock portfolios it’s more realistic to attempt to leverage data relating to broader movements. That’s where some of today’s automated investing tools come into play, especially in some online depot tools.

Cuando oyes hablar de herramientas automatizadas, es posible que pienses primero en aplicaciones móviles como Acorns y Stash que pueden, hasta cierto punto, gestionar tus inversiones por ti. Por lo general, estas aplicaciones le permiten crear una cartera -o al menos un tipo de colección- basada en su aversión al riesgo y/o preferencias de categoría. A continuación, llevan a cabo operaciones de acuerdo con sus preferencias, de manera que su dinero se pone a trabajar para usted de forma automatizada.

Sin embargo, la automatización también interviene en los métodos de negociación más tradicionales, e introduce una forma interesante de aprovechar potencialmente los grandes datos. En algunas plataformas, cuando negocian contratos por diferencia o futuros de acciones, por ejemplo, los inversores pueden poner límites de ganancias y pérdidas en sus posiciones. Esto significa que, si bien los inversores siguen determinando los puntos de entrada en las acciones individuales, pueden establecer salvaguardias automatizadas que retirarán el dinero cuando se haya alcanzado un determinado beneficio o se haya producido una determinada pérdida. Mediante este tipo de característica, los inversores pueden seguir estableciendo sus inversiones y contratos, pero confían en la automatización para gestionarlos después.

Todo esto se relaciona con los grandes datos porque puede ser más cómodo para un inversor hacer una jugada a largo plazo basada en los grandes datos que una operación a corto plazo. Para ofrecer un contraste fácil, considere el consumidor geolocalización basado en el lanzamiento de un producto frente al basado en una tendencia más significativa. Una película de éxito sorprendente podría dar lugar a datos que sugieran un aumento a corto plazo del número de espectadores, de modo que un operador diario o un fondo más grande podría beneficiarse invirtiendo en los principales cines. Pero es probable que el inversor medio no pueda reconocer esos datos y actuar con la suficiente rapidez. Por otro lado, si el consumidor geolocalización indicara un retorno generalizado y gradual a los centros comerciales en 2021 (cuando se han abandonado en gran medida en 2020), un inversor podría hacer una jugada para comprar acciones en grandes almacenes, con límites automatizados establecidos. En resumen, las opciones automatizadas permiten tomar posiciones más responsables a largo plazo, de modo que los inversores pueden sentirse más cómodos al intentar aprovechar determinados tipos de datos.


Ubicación y pago digital

Como probablemente haya observado en las secciones anteriores, uno de los problemas de los big data en la inversión personal es que la mayor información y los mejores análisis tienden a pertenecer a los gigantescos fondos y compañías financieras. Aunque hay formas de que los particulares accedan a un análisis más avanzado de los datos relacionados con la inversión, no es fácil competir en el día a día. A veces, los fondos importantes interpretan los datos y se mueven en una tendencia con tanta rapidez que no quedan muchas oportunidades para los demás.

Sin embargo, esta es la razón por la que geolocalización puede resultar especialmente interesante para los inversores particulares. Cuando hablamos de análisis de datos exhaustivos realizados por las principales empresas financieras, nos referimos a todo tipo de material en profundidad que resulta difícil de manejar para un particular o, en algunos casos, incluso de conseguir. En cambio, geolocalización puede resultar más cómodo en un futuro próximo.

Esta afirmación se basa en el simple hecho de que los pagos electrónicos están en alza; se estima que en 2019, unos 2.100 millones de consumidores han utilizado un monedero digital de un tipo u otro, y de cara al futuro, es probable que aún más personas adopten los pagos digitales. Estos tipos de pagos están destinados a ser más seguros y convenientes para los consumidores y las empresas por igual, pero también son generalmente más rastreables. En teoría, es posible que pronto sea fácil acceder a la información sobre el gasto digital de los consumidores (a través de libros de contabilidad públicos, informes de empresas de procesamiento de pagos, etc.). Esto convertiría a la página web de los consumidores geolocalización en algo a lo que los inversores individuales podrían acceder y utilizar con relativa facilidad en comparación con otros tipos de datos relevantes.


En conclusión

El uso de big data en la inversión es todavía un concepto en evolución que tiene menos que ver con los inversores individuales que con los grandes fondos. Sin embargo, ciertos métodos de inversión y ciertos tipos de datos pueden ser de utilidad para los operadores independientes, y probablemente solo serán más útiles para avanzar.

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Uso de datos geoespaciales en las universidades

Uso de datos geoespaciales en las escuelas universitarias

Los datos geoespaciales describen acontecimientos y objetos con respecto a una ubicación en la superficie terrestre o cerca de ella. Estos acontecimientos pueden ser de origen humano o natural. En pocas palabras, se trata de cualquier información que contenga geografía. Algunos ejemplos de sistemas de información geográfica son los mapas, los enclaves, etc. El hardware, el software, los métodos, las personas y los datos son los componentes fundamentales de los SIG. Así que si uno se pregunta qué es un SIG en geografía, es fácil decir que es la integración de componentes para asegurar que los datos geográficos se representen y traduzcan visualmente.

La pregunta es: ¿para qué se utilizan los SIG en el ámbito universitario? Podemos utilizar los datos geoespaciales como


Aulas en línea

En los últimos tiempos, el uso del videoaprendizaje está creciendo; ahora los profesores pueden dar clases a distancia. Los estudiantes pueden unirse a estas clases desde cualquier lugar del campus. Ahora, a través de GIS, el instructor recoge la ubicación de cada estudiante en caso de cualquier problema. El sistema geoespacial localiza y sigue a cada estudiante. De este modo, los estudiantes no pueden mentir sobre su ubicación aunque la lección se imparta a distancia. Esto hace que la lección sea más íntima y más realista en la mayoría de los casos.


Localización de profesionales y servicios

Un entorno universitario típico está destinado a ser bastante grande, lo que significa que los estudiantes pueden tener dificultades para tratar de localizar proveedores, profesionales y servicios cuando los necesitan. Por ejemplo, podrías intentar encontrar un escritor profesional, ya que los ensayos para las universidades son bastante laboriosos y exigentes. Utilizando el mapa de tu teléfono, puedes localizar al escritor más cercano. También, pruebe la ayuda de Edubirdieun ayudante de redacción en línea que no necesita ningún contacto físico para realizar el trabajo. Proporcionan servicios de redacción, investigación científica, etc.

Un sistema geoespacial reduce el estrés de intentar encontrar un lugar concreto sin rumbo. Gracias a estas herramientas de navegación accesibles para estudiantes y profesores en teléfonos, tabletas y ordenadores, se ahorra tiempo y energía.


Herramienta educativa

Una herramienta tan potente como los SIG puede servir para fomentar el proceso de enseñanza-aprendizaje. Los SIG pueden manipular y acceder a un entorno, presentando más detalles de los que los ojos normales pueden captar. Con esto, los profesores pueden enseñar temas relacionados con la geografía con esta herramienta. Además, los instructores pueden utilizar mapas mejorados para mostrar la ubicación de los estudiantes en otros campos. Los educadores también pueden amalgamar los SIG en otras áreas. Algunos ejemplos de mapas SIG son

  • Google Earth
  • ESRI
  • ArcGIS
  • OpenStreetMap

Esto va más allá para ayudar a los profesores que quieren implementar excursiones en otros para hacer vívido lo que han discutido en el aula. Esto les ayudará a seleccionar los mejores lugares sin el estrés de ir de un lado a otro preguntando qué lugar sería el mejor.

Hay tareas especiales que realizan los profesores que requieren mapas y eventos basados en la localización. Un ejemplo de uso de una aplicación como Google Voyager es cuando surge un tema como "Mitos y leyendas de la antigua China". Con esta herramienta, el profesor puede preparar fácilmente el contenido de la clase sin tener que preocuparse por ir a China. Otro tema interesante es "La lluvia"; un profesor puede utilizar fácilmente estas herramientas geoespaciales para enseñar este intrincado tema. Las herramientas simplificarán el contenido, facilitando así la administración por parte del profesor.

En el caso de las matemáticas, los instructores pueden utilizar estas herramientas para encontrar el área cuadrada de un segmento particular de la universidad. En física, también puede utilizarse para investigar los cambios de temperatura en una región determinada.

Vigilancia de la seguridad del campus

Todos los estudiantes deben estar seguros, el personal también. Humanamente, es imposible vigilar toda la unidad del campus, pero todo el campus puede vigilarse fácilmente con sistemas geoespaciales. También pueden estudiarse los patrones y comportamientos, y cualquier actividad sospechosa puede investigarse y frenarse rápidamente. También puede ayudar en los casos de catástrofe natural dentro del campus o de catástrofe social, ya que todo se comunicará fácilmente a través del sistema de información, y se tomarán medidas.


Guía de localización

Herramientas como Google Map no sólo le ayudan a encontrar una ubicación específica, sino que también le muestran la ruta más rápida y la hora estimada de llegada. Esto ayudará a los estudiantes de la universidad a ser puntuales y llegar a tiempo. Estas aplicaciones son muy interactivas en una mezcla del mundo real y el virtual. Los SIG utilizan un sistema de datos que requiere entrada de datosde datos, manipulación y análisis. Algunas aplicaciones geoespaciales incluso estudian su rutina y le ayudan a realizar sus actividades a tiempo a partir de los datos adquiridos.


Seguimiento y desarrollo de la infraestructura

Puede ser una tarea difícil recorrer y controlar las infraestructuras dentro de la universidad. Por infraestructura, nos referimos a los edificios y otros servicios sociales. Utilizando el SIG dentro de la universidad, los administradores pueden controlar cómo se utilizan estas infraestructuras y qué infraestructuras necesitan ser renovadas.

 Algunos otros usos de los SIG son:

  • Idear la mejor manera de asignar a los profesores a las áreas necesarias dentro de la universidad
  • Analizar la población de la universidad
  • Crear las mejores y más fáciles rutas para ahorrar tiempo
  • Localización de estudiantes difíciles de encontrar
  • Crear una conexión dentro del espacio universitario.



Los usos de los SIG en el ámbito educativo no pueden ser exagerados, desde ser una herramienta para el aula hasta ser una herramienta de seguridad y protección. Esta tecnología es necesaria para las universidades e institutos, ya que sus efectos se extienden incluso a las aulas online. Aplicaciones como Google Earth pueden utilizarse en realidad aumentada para presentar una explicación más realista de ideas y conceptos.

También se puede utilizar en la cartografía de las infraestructuras, las mejores rutas, etc. Esta tecnología se manifiesta en muchas aplicaciones como Google Maps, Google Earth, ARC maps, etc.

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How to Use Data Analytics to Improve Your Website Rankings?

In this digital age, having a bang-up online presence is an absolute must for any business. This means not only having a cool website but also making sure it ranks like a boss in search engine results pages (SERPs). One savvy way to do this is by using analytics for SEO.

SEO, or search engine optimization, is the name of the game when it comes to optimizing a website’s content and structure to pump up its visibility and ranking in search engine results. Analytics, on the other hand, is the art of gathering and analyzing data to gain insights and make smart decisions.

By teaming up SEO and analytics, businesses can get a better handle on how their website is performing and figure out areas where they can shine like a diamond. In this article, we’ll show you how to use data analytics to improve your website rankings, find an affordable link building company, and achieve greater online success.

Start by Digging Up the Juiciest Keywords

Keywords are the foundation of SEO data analysis, and they act as a magic wand to conjure up top ranking positions in search engine results. By doing some serious digging to uncover the juiciest keywords, you can find the hidden gems that will make your website sparkle like a diamond in the rough.

There are a ton of tools out there that can help with keyword research, like Google Keyword Planner, SEMrush, and Ahrefs. These powerful tools can help you find high-value keywords with low competition, as well as long-tail keywords that will help you stand out like a bright neon sign on a dark night. It will help you choose the best websites for guest articles and get splendid results in online competitions.

Make a comparison table of keyword research tools

Here is a comparison table of some popular keyword research tools:

Keyword Research Tool



Google Keyword Planner

Provides keyword ideas, search volume data, and competition data



Offers keyword research, competitor analysis, and content analysis features

Starts at $119.95/month


Provides keyword research, competitor analysis, and backlink analysis features

Starts at $99/month

Moz Keyword Explorer

Offers keyword research, SERP analysis, and organic click-through rate data

Starts at $79/month

Keyword Tool

Provides keyword ideas for Google, YouTube, Bing, Amazon, and other platforms

Starts at $89/month


Offers keyword research, content ideas, and backlink data

Free and paid plans starting at $12/month

Keep in mind that the features and pricing may vary depending on the specific plan you choose. It’s essential to consider your specific needs and budget when selecting a keyword research tool.

Keep a Close Eye on Your Website’s Performance

After you’ve pinpointed the most suitable keywords for your website, it’s essential to monitor how it’s performing in search engine results. This is where tools like Google Analytics or SEMrush come in handy, as they offer a wealth of information about your website’s traffic, engagement, and bounce rates.

While you track the performance metrics of the website you own or master, you can pinpoint where you’re excelling and areas where you need to improve. This knowledge can then be used to make savvy decisions about where to focus your efforts to have the maximum impact on your SEO ranking data, leaving your competitors in the rearview mirror.

Optimize Your Website’s Content Like a Pro

Once you’ve established your website’s keywords and performance, it’s time to level up your content optimization game. This entails crafting top-notch content that’s not only tailored to your target keywords but also informative and engaging for your readers.

On-page SEO is a critical element of content optimization, which involves optimizing your website’s meta tags, title tags, and header tags to make it easier for search engines to crawl and index your content. Another key factor is off-page SEO, which involves securing high-quality backlinks from credible websites to enhance your website’s authority and reputation. Look how Smart Business Daily represents and explains nofollow links.

Don’t Forget About Mobile Optimization

In today’s world, where mobile devices are king, it’s crucial to ensure that your website is optimized for mobile users. This involves having a mobile-first mentality when designing your website, utilizing responsive design to ensure it looks fantastic on any device, and optimizing your content for mobile search.

By prioritizing mobile optimization, you can tap into a massive audience of mobile users and reach them wherever they may be, whether it’s on the move or snuggled up on the sofa. This can help you broaden your reach, drive more traffic to your website, and boost your SEO rankings, sending your website soaring like a bird in flight.

Wrapping Up

To sum it all up, using data analytics for SEO is a vital tool for any business aiming to dominate the online world. By implementing these tips and tricks, you can optimize your website like a pro and propel your SEO rankings to new heights, outshining your competitors and shining like a star in the sky.

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Top 5 traits of a good SEO consultant in London

Every business wants to be in the top positions in the search results. You will reap enormous benefits if you can get there, you’ll get more customers and improve your bottom line almost instantly.

But this is hard, and many businesses struggle to achieve this.

You can work in house to reach this goal, or you can outsource this work to an SEO consultant in London.

But how do you know if a consultant can really get you to that top spot? Here are 5 traits to look out for to help you answer that question.

How long have they been working as an SEO?

Always ask this question. A great SEO consultant will have worked on many sites over a number of years.

Look for around 10 years minimum. This will be enough to have experienced a lot of what Google can throw at you.

Reviews, reviews, reviews

Why not check reviews of the SEO consultant you are looking to hire? Knowing that other businesses have worked with this consultant can rest your mind.

You can see what the results of those working relationships were and use this information to understand if the professional will be a good fit for your project.

A genuine passion for SEO

You really want to work with a consultant that is passionate about the industry they work in and the services they deliver.

Does the consultant you are looking to hire regularly attend conferences? Do they have a social media account where they are engaging with the SEO community?

The founder of SEOtagg in London is regularly attending these conferences and posting tips and tricks on his Twitter account. This shows the passionate site to his SEO work, and is what leads to great results for his clients.

Do they guarantee results?

Of course you can’t guarantee this. But a good SEO will tell you what you can expect and offer some kind of guarantee around this.

This could be as simple as just showing ranking growth. But it can’t hurt to ask your SEO consultant that guarantees they can give you.

Will they talk to you in person?

Another greta way of telling the truly great SEOs form the average is to have a call with the head consultant.

James says that he personally introduces himself to every potential client, ensuring transparency and ensuring that he can provide what the client needs.

These calls are often the most revealing part of the onboarding process, and they ensure that both client and consultant are on the same page for the project going forward.

There you have it, look for these traits next time you are in the market for a great SEO consultant in London.