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Marketing & Advertising

What is Geofencing? Best Guide To Using Geofencing In 2023

It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade?     A definition of geofencing in […]

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Marketing & Advertising

Out Of Home Advertising (OOH) – All You Need To Know In 2023

  It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. Still, as we move into a new decade, the industry is understandably excited about what the future hold for real-world advertising. A combination of tech advances with the […]

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Marketing & Advertising

Advertising Cookies & Retargeting – What’s Changed + Solutions

It seems that you can’t go anywhere in the world of online advertising at the moment without the conversation moving onto the role of advertising cookies, and what the future holds. With the implementation of GDPR last year, the California Consumer Privacy Act coming into play in 2020, the cookie has come under increasing pressure. […]

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Data

What Is Location Data? All You Need To Know In 2023

This guide will tell you everything that you need to know about location data: Introduction The global adoption of smartphones has grown at incredible speed in the last decade. Mobile devices are a powerful tool for understanding the aggregated behavior of consumers. Understanding device location opens doors to a wide range of use cases that […]

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Marketing & Advertising

What Is Ad Fraud? How Location Data Can Detect Ad Fraud

Online programmatic advertising is a huge, multi-billion dollar per year industry. Ad spend in this area is expected to reach over $300 billion next year. As well as this, other forms of online advertising are expecting similar growth. The ease of programmatic ad buying and the vast growth of the market has lead to a […]

Geospatial, location and geo blog

Marketing & AdvertisingNews Tamoco’s Accurate US Segments Available In LiveRamp & Adsquare by James Ewen August 6, 2020 Marketing & Advertising Everything You Need To Know About Attribution by James Ewen June 26, 2020 Marketing & Advertising What is Geofencing? Best Guide To Using Geofencing In 2020 by James Ewen February 17, 2020 Featured Business […]

Measurement

Geo measurement, as a service. Identify visitors, measure ROI and master attribution. Get in touch Trusted by companies like ROI, for the real-world Our leading measurement product lets you look at attribution and understand the relation between A and B. Get in touch Visits Uplift Measure the uplift effect that your advertising has on real-world […]

Our Methodology

New Check out our data catalog The experts in Geospatial Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Get in touch Phone Global Device Audience Circle Daily events Airplay-video Countries Our […]

Marketing & Advertising

Let Geospatial redefine your marketing Build real-world audiences, and measure the impact of your campaigns. Get In Touch Find Integrations Location-based marketing that’s tried and tested. We’ve been running successful location-powered marketing campaigns with some of the world’s largest agencies & brands. Get in touch “As we continue to evolve our CCO RADAR suite of […]

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Marketing & Advertising

What Is Bidstream Location Data – Why Is It Inaccurate & Imprecise

What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]