What is location data and location intelligence In 2019 the number of connected devices will continue to grow to its highest ever. With more devices and increased sensors, the amount of data generated will explode. It will be more accessible than ever before to use data to inform everything from business intelligence to advertising. Location-based […]
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What is location data and location intelligence In 2019 the number of connected devices will produce more data than ever before. As this increases the data will become fundamental to many industries and businesses. Data will fuel everything from city planning to advertising and marketing. Location-based data will be more accurate than ever before, and […]
Your outbound lead generation is manually targeting, finding, and acquiring leads or customers. Quite simply stated, does going to a customer your service or products, regardless of if the customer shows an interested party or otherwise? The methods used to create outgoing referrals include making cold calls, bulk emails, sending out direct mail, and using […]
Every business wants to be in the top positions in the search results. You will reap enormous benefits if you can get there, you’ll get more customers and improve your bottom line almost instantly. But this is hard, and many businesses struggle to achieve this. You can work in house to reach this goal, or […]
Hidden away in the countless announcements during the latest Apple special event was some news in relation to NFC. Apple has already declared support for third-party application to read NFC technology. But these latest announcements offers support that is more closely aligned with iOS. Users were previously required to launch a third party app […]
Europe’s largest digital marketing conference begins this week. Around 40,000 brand innovators, ad tech masters, digital marketers and everything in-between will convene in Cologne for DMEXCO 2019. To get ready we will be looking at the key digital marketing trends that will define the conference. GDPR is still on the agenda Whilst the 25th […]
Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement. For these applications to prosper the data that underpins them needs to be accurate. This is not […]
Google is asking app developers who publish apps on its play store to obtain consent for data use and for ad personalisation through its AdMob platform. Due to the coming GDPR legislation which comes into effect on the 25th of May. Any business based in the EU will need to gain opt-in consent to collect or use […]
When GDPR is concerned, developers can’t afford to overlook app user privacy, consent and opt-in preferences. Here’s five tips that will get you compliant. It’s a huge problem for app publishers. How can you comply with intimidating privacy legislation and maximise the number of users that are opted into your app services? By some estimates over 50% of […]
When you have a bright idea for a college startup, the most important thing is getting your message across and promoting it. Since we are living in the age of technology and have access to the means of digital marketing, it’s important to plan things ahead and estimate all the limitations and advantages. Depending on […]