Geodata (otherwise known as geographic data) is data about locations on Earth. The spread of technology has made it ubiquitous in recent years as a research tool for academics across many different fields. Geodata is now widely available to measure a huge range of things in fields as diverse as geography, environmental science, economics and […]
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The success of any event is often attributed to the number of attendees and the fulfillment of any goals that the organizers set for the event. As such, many marketers and event organizers use various strategies to attract people to their events and keep them engaged in the activities they’ve prepared. One approach some organizers […]
If your business falls under the category of small- or medium-sized enterprises (SMEs), accurate and organized financial records are crucial for both initial and long-term business success. It’s only through proper record-keeping that you can stay compliant with tax regulations, make well-informed financial decisions, and be fully up to date about your business’s financial health. […]
Partnering with a professional SEO company is crucial to staying competitive. These experts can optimize your website and content for search engines, ensuring potential customers find you amidst the vast sea of online competitors. A good SEO agency will help you achieve higher rankings, increased organic traffic, and more conversions. SEO is not just about […]
In this modern era of technological advancements, it would be wrong to say that the retail market isn’t seeing similar growth. The number of online customers is evolving swiftly, and demands for more personalization are emerging. Retail industries are becoming more powerful as they are integrating with the latest artificial intelligence tools. In 2019, the […]
Geospatial data statistically represents items and occurrences in a specific geographical location. The occurrences can either be induced by man or natural. The geographical information can cover maps, the interconnection of locations, and more. Collected data is instrumental in various ways, including facilitating pinpoint predictions and guiding insightful decision-making. Studying geospatial data for a prolonged […]
Uber, Google, Wendy’s, CDM Smith Inc, and Amazon – you couldn’t get a much more diverse set of organizations. A search engine, a fast-food chain, to an online retail store – these businesses might be diverse in terms of their operations, but they’re all linked by certain business practices. That is, these top business players […]
If you’re a retailer, you know the importance of marketing your business digitally. You also know that your ability to effectively market to a consumer is what wins it for you. But, have you considered location-based marketing through geospatial data? In this article, we are going to go over what geospatial data is, the benefits […]
With an estimated compound annual growth rate (CAGR) of 19.8%, the Global Fintech market will hit $332.5 billion by 2028. And there are no signs of slowing down in sight. Deloitte says the second wave of fintech is right around the corner. And it involves partnering with technology companies to use data to gain access to new markets, understand […]
Event organisers are always looking for new and interesting ways to engage with and keep their attendees engaged during and after their event. From the increasing variety of vendors, dedicated areas to network, and recognizable speakers, to modern event attendee tracking technology and digital rewards. In this article explore the tools and strategies used to […]