Author: James Ewen

A job search can be stressful, particularly for active job seekers, employees, and even more so for immigrants navigating a career in a new country like the United States.

Securing employment as a new immigrant poses unique challenges, given the potential requirements for specific documentation, visas, and proper authorization by many companies. In such situations, immigrants seeking job opportunities often turn to external resources and platforms for assistance.

One valuable resource in this regard is the online community hub, BAZAR.club. Bazar immigrant guide is a job posting site, this platform serves as a networking tool, connecting immigrants with job postings across various skill sets, including but not limited to truck driving, beauty, business, accounting, babysitting, and office work.

Importance of Job for Employees

The importance of a job for immigrants in the U.S. can be highlighted in several key aspects:

Financial Stability: 

One of the primary reasons immigrants seek employment is to achieve financial stability. Jobs provide a source of income, allowing individuals and families to meet their basic needs, pay bills, and contribute to the overall well-being of the household.

Integration into Society: 

Employment is a crucial element in the process of social integration. Through work, immigrants have the opportunity to engage with the local community, build relationships with colleagues, and become an integral part of the social fabric. This integration contributes to a sense of belonging and helps immigrants establish roots in their adopted country.

Professional Growth: 

Jobs offer immigrants the chance to utilize their skills, education, and experiences, fostering professional growth. Career advancement not only enhances an individual’s self-esteem but also contributes to their long-term success and the overall prosperity of the community.

Contributions to the Economy: 

Immigrants play a vital role in the U.S. economy, and their employment significantly contributes to economic growth. Through their work, immigrants contribute taxes, stimulate consumer spending, and often bring diverse perspectives that can drive innovation and competitiveness in various industries.

Cultural Exchange and Diversity: 

The workplace serves as a melting pot of cultures, ideas, and experiences. Immigrants bring unique perspectives and skills that contribute to the diversity and richness of the American workforce. This cultural exchange fosters innovation and creates a dynamic and inclusive working environment.

Fulfillment of Aspirations: 

Many immigrants come to the U.S. with aspirations for a better life, education, and career opportunities. Securing a job aligns with these aspirations, enabling immigrants to pursue their goals and dreams, whether it’s homeownership, higher education, or entrepreneurial endeavors.

Contribution to Community: 

Immigrants often actively participate in community development and philanthropic activities. Gainful employment allows them to contribute not only to their own well-being but also to the welfare of the broader community through volunteering, charitable giving, and other forms of civic engagement.

Before diving into the job application process, it’s essential to consider some trade-specific tips.

Job Application Must-Haves Checklist

• Ensure your resume is up-to-date —have you listed all your relevant job experiences in an informative, engaging, and organized manner?

• Check in on your references—particularly as an immigrant, showcasing expertise in your field involves presenting a trustworthy background, endorsed by individuals your prospective employer can contact.

• Update your cover letter—this traditional component of the U.S. job application process serves as a letter to your future employer, explaining your background and emphasizing why you would be an excellent fit for the position.

• Practice your interview skills extensively—anticipate potential questions in your field and rehearse your responses; consider practicing with friends and family.

• Come prepared with questions—carefully review the employer’s job post and arrive with thoughtful, clarifying, or intriguing questions that demonstrate your seriousness and engagement with the position.

• Grow your network—whether through small jobs or connections in your new country, establish relationships that extend beyond strictly business interactions. Demonstrate your value through skills and build meaningful connections. Word of mouth and references can significantly enhance your professional standing in the community.

• Never hesitate to apply—even if you feel underqualified. You might emerge as the most qualified applicant, or your personality could be a better fit—an invaluable asset to the employer. Always apply and maintain confidence, even if you experience what is commonly known as “imposter syndrome” as an immigrant.

• Capitalize on your strengths and experiences through examples—when presenting yourself in interviews, applications, and cover letters, highlight your strengths as an employee by providing and discussing specific examples. Share instances where you demonstrated leadership and contributed to the growth of past companies.

In summary, staying on top of your resume, references, cover letter, interview skills, and networking can significantly boost your job search success, while overcoming any feelings of imposter syndrome and emphasizing your strengths through examples will showcase your value as a candidate.

Connect with BAZAR.club

Now that you’ve prepared yourself for job applications and interviews, it’s time to actively search for employment. BAZAR.club stands out as a specialized job posting site designed to streamline the process of finding immigration jobs USA. It serves as a one-stop-shop featuring daily updates of job postings from a diverse array of employers.

These job posts cater specifically to immigrants in the US, spanning various industries. Each posting provides comprehensive details such as job descriptions, pay rates, and working hours. Accessing this information is convenient through the website or a user-friendly mobile app.

Bazar immigrant guide not only simplifies the job search for new immigrants but also offers a range of additional community services to enhance their life in the US. The platform caters to immigrants nationwide, offering not just job postings but also truck driving opportunities, a catalog of businesses and services (including accounting, babysitting, medical care, etc.), essential news updates within America, and a blog covering various aspects of life in the USA. The blog includes tips for tenants, personal experiences, life hacks, and valuable job information.

For those in search of a new home, BAZAR.club provides an extensive list of available properties in the US, ranging from studio apartments to holiday homes and suburban housing.

In essence, BAZAR.club is a comprehensive resource for immigrants seeking employment, offering a wealth of information and services to support their transition and integration into life in the USA. If you are an immigrant looking for work, don’t hesitate to visit the job board BAZAR.club today to embark on an exciting new chapter in your career and a fulfilling adventure in your life in the USA!

Conclusión:

Navigating the job market in the United States as an immigrant requires a strategic and proactive approach. The journey to finding employment is multifaceted and involves understanding the cultural nuances, networking effectively, and leveraging available resources. As an immigrant, it is crucial to capitalize on one’s skills and qualifications, continuously improve language proficiency, and seek opportunities for professional development.

James Ewen

James es el jefe de marketing de Tamoco

Embarking on the entrepreneurial journey is a thrilling venture. However, the challenge often lies in obtaining the necessary funding to bring your innovative ideas into reality. In today’s digital era, startups are fortunate to have a plethora of online avenues to raise capital.

One notable platform is My Canada Payday, which allows startups to secure financial support without stringent requirements for their growth and success. In this article, we’ll explore three strategies to raise money online for your startup:

1. Crowdfunding Campaigns

This is undeniably the most effective way to raise capital for your startup. Startups can showcase their ideas to potential backers for funding via platforms like Kickstarter and GoFundMe. This enables startups to secure funding in exchange for various rewards or early access.

Running a successful crowdfunding campaign requires careful planning and a compelling pitch. Start by clearly outlining your project’s goals, the problem it solves, and how backers can benefit. High-quality visuals, engaging videos, and a well-crafted narrative can significantly boost your campaign’s appeal. Additionally, offering attractive rewards at different funding levels can incentivize backers to contribute more.

Building a community around your campaign is crucial for its success. Leverage social media, email newsletters, and other online channels to create awareness and keep potential backers engaged. Regular updates and transparent communication help establish trust and credibility, encouraging backers to support your startup.

2. Online Fundraising Events and Competitions

Participating in online fundraising events and competitions is another effective way to raise money for your startup. Numerous organizations and accelerators host competitions that offer cash prizes, mentorship, and exposure to investors. Platforms like AngelList and F6S list various startup competitions and funding opportunities that entrepreneurs can explore.

To maximize your chances of success in these events, thoroughly research and choose competitions that align with your startup’s industry and goals. Craft a compelling pitch that clearly articulates your value proposition, market potential, and unique selling points. Emphasize how the prize money or support will accelerate your startup’s growth.

Networking plays a crucial role in these events, as connections made during competitions can lead to additional funding opportunities, partnerships, and valuable mentorship. Actively engage with organizers, judges, and fellow participants to expand your network and increase visibility.

3. Peer-to-Peer Lending

Startups can also borrow capital directly from lenders via peer-to-peer lending platforms. Websites like Prosper and LendingClub facilitate these lending transactions, allowing startups to access capital quickly and with less stringent requirements than traditional loans.

To succeed in P2P lending, create a compelling loan proposal that outlines your business plan, financial projections, and the purpose of the loan. Be transparent about the risks and challenges your startup may face, as this builds trust with potential lenders. P2P lending is a two-way street, and maintaining open communication with lenders is key to building lasting relationships.

Endnote

The online landscape has revolutionized the way startups raise money, providing a diverse range of options beyond traditional funding avenues. Whether through crowdfunding, online competitions, or P2P lending, entrepreneurs now have the tools to connect with a global audience of backers, investors, and supporters. By leveraging these online resources strategically and effectively, startups can secure the funding they need to turn their vision into a reality.

James Ewen

James es el jefe de marketing de Tamoco

Many envision business degree holders as the well-dressed elite, navigating the high-stakes world of corporate leadership with grace and finesse. They’re seen as architects of industries, ceaselessly plotting the next seismic market shift. These perceptions, while not entirely inaccurate, don’t encapsulate the full spectrum of roles held by these professionals. From spotlight-stealing executives to the unsung heroes operating behind the scenes, holders of business administration degrees are as diverse as they are dynamic.

If you’re someone with a knack for analytical thinking, problem-solving, and strategic decision-making, consider polishing these talents with a graduate certificate in business administration. You may soon find your place among the commanding ranks of influential corporations.

Even though taking a graduate certificate in business admin can be a significant investment, the returns on it can be substantial. Let’s take a look at how this type of program can propel your career forward.

The Real-World Value: Does Earning a Graduate Certificate Pay Off?

Jumping into a graduate certificate program can feel like a high-stakes gamble. You’re putting your time, energy, and hard-earned money on the line, all in the hopes that this investment pays off in your career. But let’s give it a reality check – does earning a graduate certificate truly make a difference?

While a graduate certificate may not lead directly to an advanced degree like a master’s, don’t be quick to discount its worth. What it lacks in traditional academic prestige, it makes up for in practical, on-the-job skills that can fast-track you to your dream role. And remember, a graduate certificate can also be a stepping-stone on your journey towards an advanced degree, bridging the gap between your current knowledge and the expertise required for higher-level studies.

Understanding the perks that accompany a graduate certificate will illuminate its genuine value. Here are some career-boosting benefits that you can expect from a graduate certificate:

Career Advancement: A Leap Forward with a Graduate Certificate

Imagine a career where you’re not just surviving, but thriving. A world where you’re not just participating, but leading. Sounds enticing? A Graduate Certificate in Business Administration could be your springboard to this exciting reality.

If you’ve been eyeing that corner office or contemplating a leap to a more challenging role within your field, this certificate could be your secret weapon. Let’s face it, the professional world can be tough. More often than not, there’s a chasm between where we are and where we want to be – a gap often filled with the nuances and complexities that an undergraduate program might not wholly capture.

A graduate certificate program steps in to bridge this gap, equipping you with the specific knowledge and skills often coveted for advanced positions. It’s like a professional tool kit, arming you with the expertise you need to tackle more complex challenges and seize thrilling opportunities.

Grow Your Network: Networking Opportunities in a Graduate Certificate Program

So, you’re already a people-person, but how about sprinkling a little strategic finesse into your social repertoire? A Graduate Certificate in Business Administration offers just that – a golden opportunity to grow your professional network. Sure, your undergraduate program might have thrown a few networking events your way, but here’s the real deal.

Enrolling in a graduate certificate program is like grabbing an all-access pass to an exclusive club, where industry experts and fellow enthusiasts gather. You’ll find yourself brushing shoulders with seasoned professionals who’ve specialised in the same field as your certificate program. Think of these individuals as your compass, guiding you through the maze of career progression, offering invaluable advice, and sharing insights on how to apply your newly acquired skills in the real world.

The beauty of networking within such a focused cohort is the wealth of specific career intel you can tap into. You may even stumble upon exciting job prospects that align perfectly with your enhanced skill set. Remember, networking is not just about collecting business cards; it’s about building relationships that enrich your professional journey.

Paving the Way for an Advanced Degree: The Graduate Certificate Stepping Stone

Let’s consider the graduate certificate as a ticket to the big-league game of advanced degrees. True, it’s not a full-fledged degree program itself, but think of it as a great half-time show that also serves as a vital run-up to the main event. Quite often, these certificate programs are the hidden gems within graduate degree packages, giving you a taste of the excitement before you dive into the deep end.

Imagine this: you’re embarking on a journey to scale the Everest of master’s degrees or other advanced qualifications. Now, wouldn’t it be handy to have a practice climb, a chance to flex those intellectual muscles before the real ascent begins? That’s exactly what a graduate certificate program offers.

It’s a head start, a mini masterclass on the more sophisticated skills and in-depth knowledge that your field demands. And the best part? This experience doesn’t just prepare you for the road ahead—it actually builds part of the road. So, when it’s time to step up to that advanced degree, you’ll be hitting the ground running, primed and ready for the challenge.

James Ewen

James es el jefe de marketing de Tamoco

The immense growth of the e-commerce industry has impacted related sectors. And one of them is trucking. Shopping online has become the preferred method for consumers thanks to its convenience. The growth of the industry has imposed various challenges for trucking companies. Businesses will require precise truckload shipping quotes to calculate their costs. In addition, we explain how e-commerce impacted the trucking industry.

The immense growth of e-commerce

Many years ago, consumers were obligated to go to physical stores to buy the necessary goods. The process takes time and effort, so some might find it inconvenient. The mainstream use of the internet has implemented changes in the shopping process. Consumers can buy with a few clicks or taps on their mobile devices. Buying and selling have become so easy. 

With the popularity of e-commerce, physical stores were forced to close or join the new trend. Many big-name retailers offer online shopping experiences, despite the traditional brick-and-mortar stores. Online shopping has increased the need for trucking services. Customers want to have their goods shipped promptly while paying less money. 

The impact on the trucking industry

The rise of e-commerce as a preferred buying method has brought many benefits to the trucking industry. But at the same time, it imposed various challenges. The popularity of e-commerce has impacted how the products are shipped, packed, and delivered to the consumer.

Prompt delivery is highly requested in the e-commerce world. Therefore companies are looking for innovative solutions to be more competent in the market. For example, Amazon is constructing warehouses in urban areas. 

The promise of fast shipment has impacted the trucking industry. Unfortunately, this is referred to as a negative aspect. For example, the high demand for shipping caused driver shortages and problems with employee retention in the industry. Driver’s health and well-being were also compromised due to the high volume of orders. 

Fast shipping

Customers want their goods delivered promptly and without high charges, which puts pressure on the trucking industry. Fulfillment centers help speed up the delivery process, while intraregional and last-mile truck trips get higher demand. 

For truck drivers, e-commerce has changed their work process. Delivering products to the final consumer has them working in their local region. Therefore the truckers can work locally and return home for the night without being away from home for weeks. The inter-regional driving jobs have been replaced with a higher volume of local trucking jobs. 

Driver shortage

The trucking industry faces various challenges due to the increase in e-commerce. The driver shortage and retention are certainly on top of the list. By 2040, over 51,000 truck drivers will be needed to handle the volume. However, the increase in orders can be beneficial for solving this problem. We already explained that local delivery allows drivers to return home every day instead of the few-week truck tips. A stable working schedule is ideal for people with families that want to be home every day. Therefore, this will increase the popularity of the truck driving job and decrease the turnover rates. However, it is expected that local driving jobs to worsen the problem with the shortage of long-haul drivers due to its benefits.

Final take

The trucking industry needs to answer the dynamic changes in the e-commerce world. The need for speedy and timely delivery is on the rise. But on the other hand, the trucking industry itself faces challenges such as driver retention and shortage. 

James Ewen

James es el jefe de marketing de Tamoco

Businesses require diverse software solutions to stay on top of tech trends, but not all organizations can afford custom development. Thankfully, SaaS providers come to their rescue, offering software on a subscription model. Not surprisingly, the demand in the SaaS domain is high, making it a lucrative one for aspiring entrepreneurs. Joining the bandwagon is a great idea, as you need not worry about falling short of demand. Additionally, the profit potential is high in the industry. But you require a viable marketing plan to set yourself apart in the tight landscape. Here are some valuable SaaS marketing hacks to win as a competitive startup.

Leverage the power of content

SaaS customers are often knowledgeable business leaders and decision-makers looking for solutions to enhance their business. They also want to address specific pain points such as employee productivity, customer relationships, and more. Experts at Outreach Monks emphasize the importance of providing valuable content to show how your solution can resolve customer pain points. The best way to do it is to create relevant content that answers the questions they ask through their buying journey.

Offer free trials

Another quick hack to get customers on your side is by offering free trials of your product. They will probably upgrade to a paid subscription if they find your product relevant to their needs. It is the best way to acquire new buyers and retain them for recurring revenue. The good thing about free SaaS trials is that they entail little to no cost because you need not bear the shipping costs. You only need to let the potential buyer use your product to make them stick.

Push ahead with reviews and referrals

B2B leaders often rely on word-of-mouth while buying a product or service for their business. You can push ahead by promoting positive reviews from your clients on your website and review sites. Encourage happy customers to share a good one on social media and review platforms. Also, showcase them on your website’s home page where visitors can see them. Incentivizing clients for referrals is also an excellent strategy to drive new ones to your website. A small offer or discount is enough to drive referrals, while great services may even get them free of cost.

Build trust with SEO ranking

Since SaaS is a B2B offering, the trust factor matters more than anything else. A top-ranking website is an ideal way to build credibility because the audience wants to buy from top sellers. You can win the SEO game by creating top-quality SaaS backlinks consistently. Also, remember that quality matters more than numbers, so prioritize factors like relevance and authority while linking to websites. Guest posting is an ideal strategy when it comes to link-building in this domain because it gives you the advantage of being endorsed by niche leaders.

SaaS marketing need not be a challenge for startups running on tight budgets. Follow these simple and low-cost tips to win the race, no matter how competitive your business landscape is. 

James Ewen

James es el jefe de marketing de Tamoco

Newbies who are only starting their own business often don’t know what to do. Such a situation can lead to undesirable consequences. However, that’s not how things have to be! Sometimes you can learn from others’ mistakes and experiences. When launching a new business, it’s essential to do all possible to ensure its success. Please make use of the best business advice we’ve compiled for you.

1. Take care of the technicalities: clean up your Mac

Almost any modern business involves digital technology. So for your business to run like clockwork, take care of your equipment. Start boosting your computer productivity using CleanMyMac X or other apps for problem-fixing and deleting system junk. Such a Mac clean app will help remove unnecessary hidden files, free up space on the hard disk and increase work speed. Everything to save a busy businessman’s time!

One more technicality to think about is cybersecurity. So after you clean up your Mac, it’s time to take care of data privacy. Data privacy rules vary widely from jurisdiction to jurisdiction, making it hard to follow them. Even if you are in compliance today, that might change overnight if new legislation is passed.

If you deal with the personal information of people who live in a particular state or country, you are subject to that jurisdiction’s data privacy regulations. How can a company tell whether they are dealing with the personal information of an EU resident? It’s pretty hard to tell. That’s why every company needs to implement and enforce stringent policies to protect customer information.

2. Research and plan

Do your homework and familiarize yourself with your industry, target market, and competitors before launching your firm. You shouldn’t put money into anything without determining whether there is a market for it and, if so, how many competitors there are. For instance, you can go through the tips for reducing energy usage in shopping malls if you really want to reduce expenses from your retail store.

Get to know your genuine degree of drive, your financial risk tolerance, and willingness to do everything for success. Everyone has the same aspiration to amass a fortune; that’s for sure. But how much are you ready to sacrifice? In a typical week, how many hours do you intend to work? How far are you prepared to go to challenge yourself? You must answer all the questions and prepare a plan.

3. Accept the need for alteration

The only constant in business is change. To succeed as a business owner, you need to readily accept and welcome new circumstances. If you feel stuck, consider shifting your viewpoint to examine the issue from a different angle. A new perspective is sometimes needed to see a problem’s solution. Avoid dwelling on the past while you’re up against obstacles; there’s no sense worrying about it now. Instead, give your full attention to the steps you must do right this second to improve your present predicament.

4. No need to start from scratch

Take a look at your competitors’ business models, apps, and other things you can copy rather than recreate. Instead of wasting time and energy attempting to set up a system, just buy one and install it. Whether it is Bitrix24, Macbook cleaner, or other software, make use of it. The smartest thing to do is invest in a few high-quality systems, so you don’t have to mess around with your own.

5. Find your way to be productive

Start-up founders must experiment with different productivity methods to discover what works best. It’s important to try other things. This way, you discover a schedule that works for you and make the most of each day. Learning to delegate duties when required is part of figuring out your choice. Suppose you don’t have the time or expertise to handle a particular aspect of your company. Hand it off to someone who can. You’ll be able to use your talents elsewhere with more ease.

6. Don’t judge yourself based on how others act

Examining oneself concerning others is a method to deflate one’s drive and self-assurance. Discouragement is common when people evaluate their success in relation to others. It’s human nature to feel inadequate when compared to people who have come farther along the path. The road to happiness is different for everyone. What helps one person might not affect another.

7. Maintain positive relationships

Building and keeping good relationships with others is crucial for any businessman. Maintaining things on good terms is essential since you never know when you may need support. Further, the quality of your private connections will influence your professional success. If you’re experiencing issues with a customer, it may affect the quality of the job you do for them. Sometimes it might lead to fewer sales. Who needs that? Right, nobody!

Conclusión:

The path to success in business is different for everyone. But there are standard rules to follow. Start with research and plan, find your way to be productive, and don’t compare yourself to others. It is also helpful to take care of the technical component of the business and maintain good relations with customers and partners. We hope our simple tips will help you find your unique way to the top.

James Ewen

James es el jefe de marketing de Tamoco

Focusing on localisation is an important tactic when maximising revenue streams specific to a local market. Expansion and sustainability become more feasible when businesses are able to make use of geospatial data to improve their KPIs.

Using geospatial tech, businesses need to lean into measurement tools that provide insight into core segments like competitors, demographics, real-time neighbourhood data, and brand-based analytics per region. Finding the best methodology to use branding relative to its local market can be the difference between getting lost in the rush and standing out in a saturated market.

There are numerous case studies that reveal how important proper execution of branding is in a localised setting.

Improving Profitability – Cadbury’s Advent Calendars

There are many metrics used to measure the success of a business, but profit is the most essential one for sustaining the model. After all, you cannot continue to run a business if you’re not making any money. When you are able to find out what your target market wants and looks forward to, you can use this in your own branding and create a demand for it.

Cadbury has been at the top spot in the UK for years. One of the ways they capitalise on this is through their yearly advent calendars. They combine their best chocolate products with little goods that they know will be enjoyed by their target market due to localised research. In turn, the local market is always eager to get the perfect calendar when the Christmas period comes around every year.

Shaping Brand Perception – Bloom & Wild’s “Not for sale” Campaign

How you present yourself affects brand perception, which is crucial when establishing your target market and creating a positive image that results in sales. Various factors immediately impact how people view your business – your name, logo, and your ads.

Let’s take a look at Bloom & Wild, which immediately lets the audience know that they are a flower delivery company. Their “Not for sale” campaign, which spread ads that said they wouldn’t be selling roses because there is more to love than that particular flower, was a response to their research that British individuals find red roses one of their least preferred Valentine’s presents.

When honing in on what your audience is looking for, being creative is an absolute must. Use tools at your disposal to execute this correctly, like a business name generator that establishes a localised domain and provides you with geospatial insights to target your local market.

Increasing Visibility – Nike’s “Nothing Beats a Londoner” Campaign

Good branding also helps you resonate with a local audience. This makes you recognisable and expands your reach by simply putting you at the forefront of your marketing campaigns. When aiming to grow brand awareness, consumers differentiate you from others in your market and it helps foster loyalty.

Nike, despite being a well-established brand, needed to create more visibility in the London market. This was achieved by their “Nothing Beats a Londoner” campaign, which hinged on the local sentiment and environment that Londoners are familiar with. Google searches for “Nike” in London saw a 93% increase. This is a testament to how you can truly get people invested in getting to know your business if your branding is relatable and distinctive.

Building Trust – H&M’s Amsterdam Concept Store

If people don’t trust your brand, they will simply go to your competitor. This is why building trust is essential if you want to create loyalty.

One of the biggest factors that consumers think about now is brand values. H&M exemplified this in their branding efforts in Amsterdam, going as far as establishing a concept store that hinged specifically on the desire of Dutch consumers for sustainable and local services. Here, they offered a “repair and remake” department as well as smart recycling bins that customers can make use of.

Responsive branding based on the habits and buying preferences of local markets can help increase trust in your business.

Beating Competitors – Jollibee’s “Kwentong Jollibee” Campaign

Local markets are inevitably divided by market shares based on your competition. Through branding campaigns, you can let the audience feel more connected to your brand. If it feels more locally relevant, they are more likely to trust and invest in your brand.

One example of this is Jollibee’s Kwentong Jollibee campaign in the Philippines, which used local stories to capture audience affection and incorporate their products. This campaign has amassed more than 44.6 million views and translated to huge conversions, firmly placing Jollibee’s market shares above hard-hitting competitors like McDonald’s and KFC.

James Ewen

James es el jefe de marketing de Tamoco

Did you know that consistently presenting a brand on many platforms can increase revenue by up to 23%? This is just one of the benefits your business can get from creating and growing brand awareness. If you have been wondering why your revenue has not been impressive, you should take a closer look at how aware of your brand your customers are. However, increased revenue is not the only advantage of making people aware of your brand; there are many other merits if you master the art. 

Many businesses have shut their doors as a result of not understanding how to grow awareness for their brands. They had good products but lacked the know-how of creating consistent awareness for their businesses. That know-how is what this article will teach you. When you finish reading, you will have a good grasp of the whole concept of brand awareness and be ready to implement it in your business.

What is brand awareness?

Brand awareness is an integral part of a marketing campaign, just like market segmentation and established KPIs. Brand awareness involves how customers and prospective ones identify and remember your brand. When a consumer or potential one is aware of your brand, they know what it is about and what to expect. They are familiar with your niche, values and personality.

Let’s use Apple as an example. Apple users and would-be users are familiar with the logo, design and adverts. You’ll see adverts and know they’re Apple adverts even before you see the logo or hear the name. That is brand awareness. You know you’re building awareness for your brand when people can identify marketing elements that are peculiar only to you. 

Levels of brand awareness

There are four levels of brand awareness. Understanding them will equip you to grow awareness for your brand.

Zero awareness

At this stage, your prospective customers have no idea who you are. They have never heard of your brand or they’ve heard of it, but it didn’t stick. However, this shouldn’t be cause for alarm. See the bright side and view their minds as fresh, fertile lands where you can plant your brand awareness. Acknowledging this set of prospects helps in building a robust marketing campaign.

Recognition 

This is the level where your customers and prospective ones recognize your brand. They can identify your brand’s visual symbols like logo, color, slogan and packaging. Consumers at this level can say a few things about your brand. However, that is where it ends. There is no element of loyalty yet and if you slack in your marketing campaign, they can slip away. 

Remembrance

When customers remember your brand without any prompt, they’re at the remembrance level. At this level, your brand name jumps into their mind anytime they need your product or someone else needs it. Your brand becomes synonymous with the category your product belongs to. For example, people say, “Get me a Burger King,” instead of “Get me a burger,” because, in their minds, Burger King is synonymous with a burger. Customer loyalty has kicked in at this stage.

Differentiation 

Differentiation is the final level of brand awareness. At this stage, customers become fans and can differentiate between your product and others. When they use a similar product, they immediately note that it’s not the same as yours. This happens quite often to Apple products, with some customers saying they can’t use any other phone or computer. In their minds, no other product comes close. They identify with Apple’s values and causes and will do anything to promote the brand. This is the level to aim at. 

5 Ways to grow brand awareness in 2023

After grasping the concept of brand awareness, the next step is to learn ways to start and increase it. Here are time-tested strategies to apply in your marketing campaign to grow awareness for your brand. 

Be relatable

When creating awareness for your brand, abstraction doesn’t cut it. People respond to what they can relate to. It doesn’t matter if your product is technical and not what the regular person understands. Find the human angle to it. What problems is it solving? How does it make life better for people? Does it impact the community? Does it protect the environment? Creating a relatable marketing campaign is one of the first steps to take when growing awareness for your brand.

Sell digital products

A digital product is an intangible product sold online. Examples are eBooks, courses, tutorials and guides, podcasts, research and data. A guide to selling digital products online will go a long way in helping you to decide on which products your brand should start selling and how to go about it. Selling digital products helps you reach more people and is a great way of putting your brand out. When people buy your products, your brand registers in their minds and your brand awareness grows.

Invest in SEO

The world has gone digital and even though traditional methods of boosting awareness for a brand still serve their purpose, you must embrace modern approaches. Investing in SEO is a great way to improve your brand awareness. SEO involves optimizing websites and pages so that they rank higher or people see them first in search engines. Use SEO to boost your brand awareness by publishing and optimizing content that will give you higher visibility. Roll out content that talks about your brand, what you offer and how you improve lives. If you are a SaaS company or you sell a digital product, work with a SaaS SEO agency that has a proven track record for success.

Be a guest blogger

Using SEO to boost your website or blog is great but it has limits. To further grow your brand awareness, write as a guest for other blog sites. Being a guest blogger gives you a wider reach and opens you up to new audiences, especially if you’ve been doing location-based marketing. Sharing information about your industry and product on other blog sites establishes you as an authority and increases the awareness of your brand.

Master the art of storytelling

Everyone loves a good story! Little wonder it’s a potent means of communication and highly recommended in copywriting. Stories make your copy interesting and relatable, drawing people to your brand. People’s attention span on the internet is limited but a good story will grab their interest. Learn how to share your brand story, your customers’ experiences, and how your values are changing the world. This approach will stand you out and make your brand more popular.

Benefits of brand awareness for your business

Why all this fuss? Why should you put in all this work to grow awareness for your brand? Here are compelling reasons why you should invest in brand awareness.

It creates trust in the brand

Brand consistency, a characteristic of brand awareness, creates trust for your brand. When people see you’re consistent with your message and branding, they will start to like and trust you. This is a great way to establish a brand relationship with customers and would-be ones. 

It increases profits

Eventually, brand awareness leads to more profits. The more people know your brand, remember and differentiate it, the more sales you’ll make. People buy from brands they trust and since trust is one major advantage of brand awareness, profits will definitely increase. 

It builds customer loyalty

Remember the example of Apple given earlier? Brand awareness rewards you with customer loyalty and turns your clients into your ambassadors and marketers. They wouldn’t want to use any other product except yours and will go out of their way to promote your brand. Although it takes a lot of work and investment to get to this level, it is well worth the effort. 

It helps to expand your business

When people know, like, trust and are loyal to your brand, they will embrace other products from you. If Apple launches a new product today, they won’t have to worry about getting fresh customers. They are assured that their fanatic customers will accept the product, buy it in a frenzy and even recommend it to others. This is one of the most rewarding benefits of brand awareness; it gets to a stage where you won’t have to do so much marketing; your brand has done the most work. 

Master the art of brand awareness and see the dividends in your business

A marketing campaign is incomplete without brand awareness. Creating and growing awareness for your brand makes customers and potential ones know, like and trust your brand. Also, brand awareness requires careful strategy as consumers are at different levels of awareness. 

Making your brand popular is not a day’s job but it yields a bountiful harvest if well executed. Being relatable, selling digital products, using SEO, becoming a guest blogger and mastering the art of storytelling are some ways to build brand awareness. You stand to gain trust from consumers and prospects, customer loyalty, increased profits and business expansion.

James Ewen

James es el jefe de marketing de Tamoco