The finance industry is a highly competitive space. It faces a new generation of disrupting banks and regulations. It’s an industry that needs to utilise big data to drive personalisation, boost customer loyalty, security and fuel everyday investment decisions. The financial services industry has always been at the forefront of technical innovation. The availability of […]
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What is location data and location intelligence In 2019 the number of connected devices will continue to grow to its highest ever. With more devices and increased sensors, the amount of data generated will explode. It will be more accessible than ever before to use data to inform everything from business intelligence to advertising. Location-based […]
What is location data and location intelligence In 2019 the number of connected devices will produce more data than ever before. As this increases the data will become fundamental to many industries and businesses. Data will fuel everything from city planning to advertising and marketing. Location-based data will be more accurate than ever before, and […]
The retail industry is evolving rapidly. The way that consumers shop is changing. The line between online and offline is blurring and more retailers are adopting a data first strategy, helping to understand how their customers are behaving and ensuring that they can match the right person the best product. Retail data analytics is the […]
So as a marketer you want to know how location-based marketing can help you to reach your marketing goals? It’s time to take a serious look at location. Big data is tearing up the rulebook in a number of different industries. This trend continues with data-driven marketing becoming the new normal. Mobile has changed many things, but […]
There’s no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives. IoT, location data, location intelligence, big data. Whatever your name […]
There have been issues with data accuracy in mobile targeting in the past. Targeting the right person in the best moment is still the appropriate goal for marketers. But to do this effectively, the data that fuels campaigns must be reliable. If marketers don’t work from reliable data sets then the information is useless, and […]
Let’s get stuck in with a definition. Location-based marketing is the practice of using physical location to inform and optimize advertising, communication, targeting, loyalty and attribution. This sometimes also known as location-based advertising or proximity marketing. At the most basic level, it means creating a one-to-one relationship with the customer. Emphasis is placed on communication in […]
Marketing attribution has always been a tough area for marketers and advertisers. Attribution modelling has undoubtedly provided huge value. However, the ability to measure the effect of channels (or touchpoints) on the customer journey has often been fraught with difficulties. Return on investment has been difficult for a variety of reasons. Understanding the entire customer […]
The big data analytics space is growing at an alarming rate. We’re all increasingly connected through our mobile devices. This growth has provided huge amounts of data around audiences and how they behave. What kind of competitive advantage can we expect to see from this location data going forward? Location data is rising in importance. But there […]