Mobile advertising is growing incredibly fast. Smartphone adoption has never been higher. Accordingly, marketers are adopting a mobile-first approach. As marketers look to target audiences on mobile devices, they will need to adapt to stay effective at targeting the right person, with the right message at the right time. Mobile targeting is set to pass other […]
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What is mobile marketing attribution and what does it look like for retail? Attribution is a term that is thrown around quite a lot at the moment in retail marketing. If your business is investing in mobile, then it’s time to understand what it means, and how it can help you. But what does it actually mean? […]
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits. What is location data For retailers, it’s important to understand what is going on in and around your store. This kind of retail insight is already available for online adverts. You can tell how many people view […]