Footfall data answers a question every physical business needs answered and few can answer confidently: how many people actually came, and how does that compare to last month, to the store down the road, or to the competitor across town. It sounds like a simple count. It isn’t. What gets sold as “footfall data” comes […]
Search: “Accuracy”
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The degree to which the relative position of two objects agrees with their true or expected relative position.
The degree to which the position of an object agrees with its true or expected position.
The closeness of a feature’s recorded position to its true position.
The closeness of a measured value to the true value.
Geolocation technology is everywhere—whether you’re finding your way around a new city, ordering your favorite takeout, or just checking in on social media. But nailing that perfect location accuracy has always been tricky due to signal interference, weather conditions, and tall buildings messing with your GPS. With inaccurate geolocation delivery drivers struggle to find your […]
Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement. For these applications to prosper the data that underpins them needs to be accurate. This is not […]
Almost every location data vendor says their data is consented. Very few can show what that consent actually covered, who obtained it, or what happens when someone withdraws it. Those are different claims, and only the second one survives diligence. What consent has to be under GDPR The GDPR sets a specific bar. Consent must […]
Latitude and longitude are precise, and almost useless as a database index. A pair of floating-point numbers tells you exactly where something is, but answering “what else is near this?” means comparing against every other point you hold. At any real scale, that does not work. Spatial indexing solves it by giving every location on […]
Visit attribution answers a question digital advertising has always struggled with: did the people who saw an advert actually turn up? Not did they click, not did they search afterwards, but did they physically walk into a store, showroom, restaurant or venue. For any business whose revenue happens in a physical location, that is the […]