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Business

How Location Data is Revolutionizing Customer Engagement

Businesses are constantly seeking ways to enhance customer engagement in a data-driven world. Location data is revolutionizing customer engagement by offering deeper insights into customer behavior, preferences, and needs. This technology allows companies to provide personalized services, optimize operations, and improve overall satisfaction. Industries leverage real-time location intelligence from retail to transportation to enhance customer […]

Spatial reference system (SRS)

A coordinate system that defines the location of a point in space in terms of a set of coordinates, typically latitude and longitude.

Geographic coordinates

A set of numbers that represents a specific location on the Earth’s surface. Geographic coordinates can be in latitude and longitude, or in another coordinate system such as Universal Transverse Mercator.

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Business

How to Keep Your Business Secure While Working Remotely

Working remotely has many advantages for workers and hirers, but it has also increased the chances of having a data or security breach. This is why as a business owner; it is important to keep your business Secure. Remote working gives business owners the advantage of employing the best talent for jobs no matter the […]

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Business

Entrepreneurial Edge: How Students Balance Business Ventures and Academics

The conventional barriers between education and entrepreneurship are eroding in a time when innovation and upheaval are what shape the business landscape. In addition to being information searchers, today’s students are opportunity creators who strike a careful balance between their academic and entrepreneurial endeavors. This paper investigates the entrepreneurial spirit demonstrated by students who struggle […]

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Business

The Steps You Can Take To Boosting Business Productivity And Increasing Your Profits

For the success of your business, productivity and profitability go hand in hand. But what are the best ways to help boost your business to increase sales and revenue? We’ll be delving into the key areas to invest time and money in for your business to help it become more successful and ensure you can […]

Tamoco Smart Visitation Data

About the visits product The Tamoco Tamoco Smart Visitation Data uses the vast amount of actively collected location data to understand visits to Points Of Interest (POI). This product combines multiple data points to understand the number, and quality, of visits to a POI. The visits product provides a visit score as well as extra […]

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Marketing & Advertising

How Top Brands Use Geospatial Data To Influence Purchase Decision

Geospatial data comes in handy for knowing what kind of things are present at a particular place and how they look and function. With such location intelligence, companies can make more informed decisions. By the end of this article, you will understand: How companies using geospatial data to offer a more personalized customer experience How […]

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Marketing & Advertising

5 Real-World Marketing Campaigns Made Better by Geotargeting

Recent innovations in modern technology have made geotargeting one of the most effective ways to improve your marketing campaigns. Although marketing agencies can help you with geotargeted marketing campaigns, companies for graphic designs can also help you with amazing visuals for your marketing campaigns. In this article, you’ll get some insight into brands that launched […]

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Business

Remote Employee Onboarding: Simple yet Effective Guide

Every company provides a unique experience for their employees, but since working from home became the norm, more and more people started to experience the same problems. In this easy guide, we’ll explain how to rethink your onboarding process and shape it to better suit remote employees.  Firstly, let’s delve into the process of hiring […]