Relative positional accuracy

The degree to which the relative position of two objects agrees with their true or expected relative position.

Positional accuracy

The degree to which the position of an object agrees with its true or expected position.

Absolute positional accuracy

The closeness of a feature’s recorded position to its true position.

Absolute accuracy

The closeness of a measured value to the true value.


geolocalización Precisión - ¿Qué hace que sea bueno? geolocalización

Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement. For these applications to prosper the data that underpins them needs to be accurate. This is not […]

Finance Marketing & Advertising Retail

What Is Footfall Data? All You Need To Know About Foot-traffic In 2023

Footfall data is something that has been around for a while now. But what do we mean by footfall? This kind of dataset has changed depending on the use case and industry. In fact, footfall has moved beyond simply measuring the number of people that enter a location. We’ll take you on a deep dive […]


The Impact of the Discourse Community on the Exploration of Geospatial Analysis

GIS analysis uses geographic data to solve issues and make choices. It analyzes patterns and correlations using geography, computer science, and statistics. Geospatial data has affected environmental research, urban planning, public health, and transportation. However, the discourse community, the collection of individuals who share a language and purpose, can also influence geographical data discovery and […]


Ways Geospatial Analysis Can Help Solve Challenges in Education

Geospatial analysis is a powerful tool for visualizing and understanding geographic data. It enables us to make connections between different types of geographical information, such as population density, land use patterns and climate change. By applying statistical techniques to the data sets obtained from remote sensing platforms and terrestrial surveys, we can gain insights into […]


Benefits of Route Optimization: Planning Your Delivery Routes for Success

Efficiently managing delivery routes is a critical aspect of any business that depends on transportation.  The e-commerce landscape is rapidly evolving, posing new problems for businesses and raising customer expectations. Businesses are increasingly investing in route optimization software in order to keep up with the rising demand for timely and accurate deliveries.  This article will […]


Visualizing Geospatial Data & Location Data – The 16 Top Methods

The Importance of Visualizing Geospatial Data Welcome to the wild and wonderful world of geospatial data visualization! If you’re anything like us, you find that maps just have a certain je ne sais quoi that makes them endlessly fascinating. But let’s be real, maps aren’t just for daydreaming about far-off places. They’re powerful tools for […]