What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]
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Introduction Data is changing everything. Data is everywhere. Over 2.5 quintillion bytes of data are created every single day, and it’s only going to grow from there. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. For marketers, this is an awful lot of data […]
OOH advertising as you know it is no longer. New developments in the OOH space are fuelling innovation that is transforming the medium into a powerful tool for marketers of all persuasions. We’re spending more time than ever outside the home. Around 70% of our time is spent outdoors. Because of this out of home […]
Tamoco announces new partnership with Audiens to deliver precise location-based segments in leading ad serving platforms
Audience segmentation is easier with location. And now it’s directly available in your DMP and other media buying solution.
About Tamoco Changing the location game. Location intelligence you can trust Global audience POI Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Discover our methodology OUR MISSION Redefining the where […]
The finance industry is a highly competitive space. It faces a new generation of disrupting banks and regulations. It’s an industry that needs to utilise big data to drive personalisation, boost customer loyalty, security and fuel everyday investment decisions. The financial services industry has always been at the forefront of technical innovation. The availability of […]
What is location data and location intelligence In 2019 the number of connected devices will continue to grow to its highest ever. With more devices and increased sensors, the amount of data generated will explode. It will be more accessible than ever before to use data to inform everything from business intelligence to advertising. Location-based […]
What is location data and location intelligence In 2019 the number of connected devices will produce more data than ever before. As this increases the data will become fundamental to many industries and businesses. Data will fuel everything from city planning to advertising and marketing. Location-based data will be more accurate than ever before, and […]
The retail industry is evolving rapidly. The way that consumers shop is changing. The line between online and offline is blurring and more retailers are adopting a data first strategy, helping to understand how their customers are behaving and ensuring that they can match the right person the best product. Retail data analytics is the […]
