Marketing attribution has always been a tough area for marketers and advertisers. Attribution modelling has undoubtedly provided huge value. However, the ability to measure the effect of channels (or touchpoints) on the customer journey has often been fraught with difficulties. Return on investment has been difficult for a variety of reasons. Understanding the entire customer […]
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The complete guide to mobile app monetization strategies. And, how to turn your app into a viable business. Mobile app monetization in 2017 App monetization is pivotal to your mobile app business strategy. The revenue generated from your mobile app must outperform the cost of your user acquisition. If it doesn’t, then you’ll start to […]
Which trends will shape app monetization in 2018? As the world becomes better adapted for mobile, developers will benefit from greater revenue than ever before. However to do this they must balance the needs of the user with app monetization practices. We’ll look at five trends that will influence the way that app moentization will work […]
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How Do Free Apps Make Money?
Everything you wanted to ask around app monetization, app revenue and how to monetize apps. If you’re a developer or an app owner then you might feel slightly confused with all the content around app monetization. The monetization of apps is something that doesn’t always have a simple solution. App monetization changes based on many […]
If you want to create an app that forms a part of a successful business modelthen it’s crucial that you have an app monetization strategy in place. Generating app revenue is no easy task – many app publishers are occupying an increasingly crowded space, with many developers having to compromise other important aspects of the app […]
Contents THE BASICS PUSH BENEFITS BEST PRACTICES ANALYTICS Introduction to app push notifications There’s so much written about how to create high quality app push notifications. What are mobile push notifications?What constitutes a successful mobile push notification strategy? Which is the best push notification service? How can you use mobile push notifications to boost app engagement? These […]
It’s time to deconstruct all the terrible advice out there around push notification best practices. There’s an awful lot of bad advice going out around what makes the best push notifications. When it’s best to send push notifications. What message you should include in your push notification to increase mobile app engagement. Much of this […]
Everything you need to know about using push notifications to boost app engagement. Mobile push notifications form a crucial part of any app engagement strategy. To keep your audience engaged and improve retention you’ll need to communicate with your users. There’s no better way to do this than mobile push. Investing time and money into a […]
From location to movement – why brands should pay attention. As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate. What are location signals? Location signals are useful for many different kinds of […]
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users. As the world looks towards mobile first, there are still many wide-ranging applications for NFC at different stages […]