A characteristic of a feature, represented by a column in a dataset. Fields can be used to store information about a feature, such as its name, ID number, or area.
Foot traffic attribution is the process of identifying the sources of foot traffic to a business or location. This information can be used to inform marketing and business decisions.
A think tank that works to advance responsible data practices.
The General Data Protection Regulation (GDPR) is a regulation of the European Union (EU) that became effective on May 25, 2018. The GDPR strengthens and builds on the EU's current data protection framework, the General Data Protection Regulation (GDPR) replaces the 1995 Data Protection Directive. The GDPR sets out the rules for how personal data must be collected, processed, and stored by organizations operating in the EU. It also establishes new rights for individuals with respect to their personal data.
A method of converting addresses or other location-based information into geographic coordinates. Geocoding is often used to create points in a dataset from input data that only contains address information.
Geoconquesting is a marketing technique that involves targeting potential customers in a specific geographic area in order to gain market share from competitors.
Data that describes the Earth's physical features, such as its landforms, oceans, and climate. Geodata can be used to create maps and other visualizations of the Earth's surface.
The study of the Earth's shape, size, and gravity field. Geodesy is used to measure the Earth's surface, as well as to study its interior structure and dynamics.
Relating to or based on the Earth's surface. Geodetic coordinates are a type of geographic coordinate that takes into account the Earth's curvature.
Geofencing is a location-based marketing technique that uses GPS or RFID technology to create a virtual boundary around a specific geographic area. This boundary can be used to trigger marketing messages or content to nearby mobile devices.