As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits.
Advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users
