Marketer's Guide To Location Data & Location Based Marketing

Marketer's Guide To Location Data & Location Based Marketing

A practical guide to understanding what you can achieve with location data. UCreate smart audience segments based on historical behavioural data. Target in the moment with the right message. Get valuable business intelligence and insights from location data.

Five Key Mobile App Statistics App Developers Should Know

Five Key Mobile App Statistics App Developers Should Know

Take a look at five important trends in the world of apps and what these mean for your app project. App monetization and app engagement are important aspects of an app business - so it's time to learn how global app trends are affecting these. 

How Big Data & Location Intelligence Is Changing The World

How Big Data & Location Intelligence Is Changing The World

We take a comprehensive look at how big data and location intelligence is disrupting industries from marketing to transportation. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a variety of industries

Ultimate Guide To App Monetization - How To, Stats & Insight

Ultimate Guide To App Monetization - How To, Stats & Insight

Everything you need to know about app monetizaiton. App monetization strategy breakdown. Pros & cons. How to optimize and generate the most revenue. App monetization trends. Hybrid app monetization and much more.

The Evolution Of Location Based Marketing & Advertising

The Evolution Of Location Based Marketing & Advertising

Location-based marketing has always been in practice. Today the advanced proximity networks allow brands to target mobile devices with unprecedented accuracy. Find out how we moved from Wi-Fi to geofencing and how we use beacons to deliver contextual, relevant advertising and marketing. 

Location-Based Marketing Attribution & The Customer Journey

 Location-Based Marketing Attribution & The Customer Journey

Understand how location data is improving marketing attribution and allowing brands to accurately map the customer journey. Location intelligence is helping to close the online to offline attribution loop.

Location Data And Location Intelligence In 2018

Location Data And Location Intelligence In 2018

How will location data and location data grow and develop in 2018? As more businesses deploy location intelligence, find out what is fueling this rise in adoption. Accurate and actionable location data is key for companies looking for a competitive advantage.

How To Improve Mobile Targeting With Location Data

How To Improve Mobile Targeting With Location Data

Mobile targeting is important for advertisers and marketers looking to run effective mobile campaigns. Location data and location intelligence can help target mobile devices effective, optimise budgets and improve campaigns.