What Is App Monetization? - Common Questions

What Is App Monetization? - Common Questions

Everything you wanted to ask about app monetization. Common questions around app revenue, the monetization of apps and how to monetize apps effectively. 

How Your Push Notification Strategy Boosts App Monetization

How Your Push Notification Strategy Boosts App Monetization

Learn how to create a push notification strategy that effectively improves the monetization of apps and increases app revenue and app engagement. 

Why Should You Send Push Notifications To Your App Users?

Why Should You Send Push Notifications To Your App Users?

Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.

What Is The Future Of App Monetization & App Revenue?

What Is The Future Of App Monetization & App Revenue?

App monetization has encompassed many different business models. It's time that developers looked at data app monetization as a viable app business model.

App Push Notifications - The Complete Guide

App Push Notifications - The Complete Guide

What are app push notifications? What makes an effective app push notification strategy? Best practices for mobile push notifications, app engagement, retention.

How To Improve Your App Growth Strategy With Location Data

How To Improve Your App Growth Strategy With Location Data

Improve mobile app engagement strategy. Find the best app monetization strategy. Acquire new app users and market your app with location data.

Push Notification Myths And A Better App Engagement Strategy

Push Notification Myths And A Better App Engagement Strategy

Identify common push notification myths and understand exactly what makes a successful mobile app engagement strategy and boosts in-app engagement.  

App Analytics Guide - How To Create A Better App With Data

App Analytics Guide - How To Create A Better App With Data

Understand app analytics and leverage data to build better mobile apps, inform app user acquisition, app retention, app engagement and app monetization. 

App Monetization Heaven - What Is It And How Do I Get There?

App Monetization Heaven - What Is It And How Do I Get There?

Here's the best app monetization strategy that you've never tried. Highest app monetization CPM. learn how to generate app revenue without showing ads 24/7.

Push Notifications - Best Practices To Boost App Engagement

Push Notifications - Best Practices To Boost App Engagement

The best app push notification practices to boost app engagement. Keep audiences engaged and improve retention in this useful guide to push notifications.

App Monetization Strategies - Which Is Best For My App?

App Monetization Strategies - Which Is Best For My App?

The complete guide to mobile app monetization strategies. Find out differences, which is best for your app, and turn your app into a viable business.

App Engagement - The Ultimate Guide To Boost Engagement And Retention

App Engagement - The Ultimate Guide To Boost Engagement And Retention

The ultimate guide to Improve user retention, boost app engagement metrics and improve your bottom line.

How to engage with your mobile app users and rank higher in the App Store. 

How to engage with your mobile app users and rank higher in the App Store. 

Location can improve app engagement. Creating a valuable relationship with your app audience should be the most important thing for app developers. 

Why mobile proximity marketing could be the solution to the ad blocking problem

Why mobile proximity marketing could be the solution to the ad blocking problem

The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads. 

From location to movement - why brands should pay attention.

From location to movement - why brands should pay attention.

As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate. 

Location data and retail – optimising OOH

Location data and retail – optimising OOH

Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits. 

Location data and the leap towards smart advertising

Location data and the leap towards smart advertising

Advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving.

The huge opportunity that Apple’s NFC announcement presents for brands.

The huge opportunity that Apple’s NFC announcement presents for brands.

Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users

How to drive brand app engagement and downloads

How to drive brand app engagement and downloads

Adding location to your mobile app will improve engagement and drive downloads.

What is mobile marketing attribution and what does it look like for retail?

What is mobile marketing attribution and what does it look like for retail?

Attribution is a word that is thrown around quite a lot at the moment in retail marketing.