Event organisers are always looking for new and interesting ways to engage with and keep their attendees engaged during and after their event. From the increasing variety of vendors, dedicated areas to network, and recognizable speakers, to modern event attendee tracking technology and digital rewards. In this article explore the tools and strategies used to attract and engage event attendees… Continue Reading
If you're a retailer, you know the importance of marketing your business digitally. You also know that your ability to effectively market to a consumer is what wins it for you. But, have you considered location-based marketing through geospatial data? In this article, we are going to go over what geospatial data is, the benefits of utilizing geospatial data, and… Continue Reading
With an estimated compound annual growth rate (CAGR) of 19.8%, the Global Fintech market will hit $332.5 billion by 2028. And there are no signs of slowing down in sight. Deloitte says the second wave of fintech is right… Continue Reading
Let's say that you released an excellent mobile app for iOS and Android and believe that it can be used by many. The problem is that both Apple Store and Google Play Store are filled with various applications in all the available categories. Expecting to just get lucky is hardly a winning strategy. No, you need to create a strategy… Continue Reading
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