Location can improve app engagement. Creating a valuable relationship with your app audience should be the most important thing for app developers. There’s no quick fix to getting millions of users, ranking highly and generating huge income than creating a great, engaging and useful app.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users
Find out more about proximity marketin and how it could improve your retail business.
Understanding the experience of those who visit your store is a crucial part of creating an effective retail strategy.
For brands that have multiple products in a wide range of retail environments, it can be a challenge to stand out from similar competition.