The complete location solution for advertisers, brands, marketers and agencies.
Engage behavioural based segments and measure online and offline activity with location.
Location based segmentation
Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world.
Location based audience
Find the right audience based on movement. Tamoco provides relevant, interest-based segments based on how audiences move in known locations.
Behavioural audiences
Tamoco's network combines movement data with demographic information to create highly specific audiences which include interests and behaviour.
How we use location to segment audiences
Interests
Target based on key consumer interests such as
- Interests category (sports, lifestyle etc)
- Specific interest (football, high street stores)
Preferences
Identify and segment audiences based on common preferences
- Green commuter
- Workaholic
- Cyclists
- Fitness lover
Visits
Segmentation based on verified place visits, for example:
- Visited a venue with a time period
- Visited a specific venue a number of times in a time period
- Visited a category of venue
- Visited a brand of venue
Demographics
Segmentation can be applied based on demographics that go beyond age and gender
- Age
- Gender
- Home location
- Work location
Tamoco's pre-packaged location based audience segments are available in Dv360 and AppNexus
In the moment targeting
Drive footfall and sales by reaching consumers in the right moment.
Precise, in-venue targeting
Reach audiences when they are inside a specific venue or POI. Tamoco's sensor-driven technology allows you to identify areas within POIs to create more tailored targeting.
Close proximity
Get in front of consumers when they are within range of a location. Influence the people that are in the right location or frame of mind.
Custom targeting
Work with our team to define the right moment to reach your audience. With an extensive POI network and powerful location sensors, you can reach your audience in the right place.
Smart attribution
We help connect the online and offline. Attribute digital advertising to real-world visits using Tamoco's sensor-driven visit detection. Match campaign to conversions and gain valuable insights between digital and physical advertising.
Online to offline
Understand ROI on digital campaigns with real-world conversions. Track visits to stores and attribute to digital marketing.
Offline to online
Gain valuable reporting into the conversion of offline advertising such as OOH or interactive, real-world physical advertising.
Offline to offline
Monitor the effect that offline ad campaigns are having on real-world venue visits. Measure the value of offline advertising.
Consumer insights and analytics
Understand the user journey, match audience segments and identify consumer paths to enhance marketing activity. Drive valuable insights around consumers based on how they move and behave in the real world.
Trends
Gain insights into behavioural segments and predict trends before they happen.
Consumer
Understand how different demographics behave and identify marketing opportunities.
Venues and places
Drive insights into a single venue or breakdown behaviour into defined areas of interest.
Our data, your way
We provide data that is customised and ready to feed into you current solutions.
Snap
Youtube
Trading desk
DSP
DMP
CRM
Custom
Live feed
Daily bucket
The world's most accurate location intelligence stack
Tamoco combines accurate location sensors with its first party SDK to enhance data accuracy. We're leading the way in device placement and location precision.
billion sensors
million devices
million POI
countries
Get started with location today
Speak to one of our team members to understand how location can benefit your business.
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