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June 9, 2021

Why Using A Customer Data Platform Will Take Your Customer Experience to the Next Level

Why Using A Customer Data Platform Will Take Your Customer Experience to the Next Level There’s no shortage of marketing tools that capture and analyze customer data. The problem? When businesses analyze customer data, each… Continue Reading

June 2, 2021

How to Optimize Productivity in the Workplace

Keeping employees engaged takes reflection on the strategies used to run your business. Business management is connected to workplace culture. Unfortunately, these close ties mean that if one area is lacking, the other will follow.… Continue Reading

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March 11, 2021

The Role of Location Data in Google Searches

Although its parent company, Alphabet, might tell its mission is "to make the world around you universally accessible and useful", Google is very much the information arm of that goal.  Google needs information to achieve… Continue Reading

February 24, 2021

Leveraging Local Intelligence In The Retail Industry

In this modern era of technological advancements, it would be wrong to say that the retail market isn't seeing similar growth. The number of online customers is evolving swiftly, and demands for more personalization are… Continue Reading

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