Apple has announced support for NFC without third party brands. Apple NFC brings huge potential for brands, advertising and product makers who want to connect the digital and physical worlds.
Europe's largest digital marketing conference begins this week. We look at the key trends in digital marketing trends that will shape the discussion at DMEXCO from big data to GDPR.
Data fuels the modern brand. Data is providing brands with the ability to personalize, predict and understand. Find out what data can achieve and see examples of big data.
What makes accurate location data? It’s important for customers to understand what good location data looks like. Understand location data methodology to get a better idea of what leads to accuracy in location analytics.
The retail industry is evolving rapidly. The way that consumers shop is changing. Find out how big data is transforming retail and helping brands to connect with their customers like never before.
Android developers need a toolkit to comply with GDPR and continue to use third party integrations such as AdMob.
Follow these steps to understand how to get your app GDPR compliant. The consent toolkit is a simple to integrate, one stop solution to privacy legislation such as GDPR. Obtain consent, sync cross devices, audit and integrate with third-parties.
A practical guide to understanding what you can achieve with location data. UCreate smart audience segments based on historical behavioural data. Target in the moment with the right message. Get valuable business intelligence and insights from location data.
GDPR is just as important for apps as marketers. Make sure that your mobile app is private by design, and ensure that your users have the right to be forgotten. Practical advice on general data privacy regulation for app developers and app publishers.
Take a look at five important trends in the world of apps and what these mean for your app project. App monetization and app engagement are important aspects of an app business - so it's time to learn how global app trends are affecting these.
We take a comprehensive look at how big data and location intelligence is disrupting industries from marketing to transportation. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a variety of industries
The digital supply chain is a swamp. We need to clean it up. GDPR is just the beginning - it's time that the industry took responsibility and focused on data security, privacy and transparency.
Everything you need to know about app monetizaiton. App monetization strategy breakdown. Pros & cons. How to optimize and generate the most revenue. App monetization trends. Hybrid app monetization and much more.
Understand how location data will improve your mobile targeting campaigns. Programmatic and social mobile campaigns benefit from accurate location data. Learn how to use data and what makes good data sets.
Location-based marketing has always been in practice. Today the advanced proximity networks allow brands to target mobile devices with unprecedented accuracy. Find out how we moved from Wi-Fi to geofencing and how we use beacons to deliver contextual, relevant advertising and marketing.
App monetization is important for developers. But many overlook the role of experience in the process. Ensure that your app monetization strategy protects the app experience with this post.
Understand how location data is improving marketing attribution and allowing brands to accurately map the customer journey. Location intelligence is helping to close the online to offline attribution loop.
How will location data and location data grow and develop in 2018? As more businesses deploy location intelligence, find out what is fueling this rise in adoption. Accurate and actionable location data is key for companies looking for a competitive advantage.
Mobile targeting is important for advertisers and marketers looking to run effective mobile campaigns. Location data and location intelligence can help target mobile devices effective, optimise budgets and improve campaigns.
The complete guide to mobile app monetization strategies. Find out differences, which is best for your app, and turn your app into a viable business.