Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.
App monetization has encompassed many different business models. It's time that developers looked at data app monetization as a viable app business model.
What are app push notifications? What makes an effective app push notification strategy? Best practices for mobile push notifications, app engagement, retention.
Improve mobile app engagement strategy. Find the best app monetization strategy. Acquire new app users and market your app with location data.
Identify common push notification myths and understand exactly what makes a successful mobile app engagement strategy and boosts in-app engagement.
Understand app analytics and leverage data to build better mobile apps, inform app user acquisition, app retention, app engagement and app monetization.
Here's the best app monetization strategy that you've never tried. Highest app monetization CPM. learn how to generate app revenue without showing ads 24/7.
The best app push notification practices to boost app engagement. Keep audiences engaged and improve retention in this useful guide to push notifications.
The complete guide to mobile app monetization strategies. Find out differences, which is best for your app, and turn your app into a viable business.
The ultimate guide to Improve user retention, boost app engagement metrics and improve your bottom line.
Location can improve app engagement. Creating a valuable relationship with your app audience should be the most important thing for app developers.
The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits.
Advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users
There's a huge potential for mobile app publishers to generate revenue from their app audiences. Few have tapped into the full value of their app audience.