Customer Data, Personalization & The Customer Experience
There’s a difference between a satisfied customer and a loyal
In-housing Programmatic Advertising – What About The Data?
Programmatic advertising spending now accounts for more than 80% of
Here’s The Problem With Your Bidstream Location Data – It’s Inaccurate & Imprecise
What is the bidstream? The bidstream is a network of advertising
Business Intelligence And Analytics – What’s The Difference?
For your business to grow, you need to understand which
Lookalike Modeling – The Best Way to Build Lookalike Audiences
Modern marketers are always looking for ways to grow their
What Is Lookalike Modeling? Everything You Need To Know
One significant challenge marketers face is how they can grow
1st Party Data, 2nd Party Data, 3rd Party Data – What’s The Difference?
Introduction Data is changing everything. Data is everywhere. Over 2.5 quintillion
Innovation in OOH Advertising – How To Get More Out Of Digital OOH
OOH advertising as you know it is no longer. New
How to Implement a Successful Business Intelligence Strategy
How to Implement a Successful Business Intelligence Strategy Having the right
The Future of Personalization – Data Personlized Marketing
Personalization is one of the most exciting areas in the