Digital Ad Fraud – Using Location Data to Detect Ad Fraud
Online programmatic advertising is a huge, multi-billion dollar per year
5 Ways In Which Big Data Is Changing The World Of Marketing
If there is a 'silver bullet' to marketing, it would
Customer Data, Personalization & The Customer Experience
There’s a difference between a satisfied customer and a loyal
In-housing Programmatic Advertising – What About The Data?
Programmatic advertising spending now accounts for more than 80% of
Here’s The Problem With Your Bidstream Location Data – It’s Inaccurate & Imprecise
What is the bidstream? The bidstream is a network of advertising
Business Intelligence And Analytics – What’s The Difference?
For your business to grow, you need to understand which
Lookalike Modeling – The Best Way to Build Lookalike Audiences
Modern marketers are always looking for ways to grow their
What Is Lookalike Modeling? Everything You Need To Know
One significant challenge marketers face is how they can grow
1st Party Data, 2nd Party Data, 3rd Party Data – What’s The Difference?
Introduction Data is changing everything. Data is everywhere. Over 2.5 quintillion
Digital Out Of Home Advertising Trends – What To Expect in 2019
OOH advertising as you know it is no longer. New