"As we continue to evolve our CCO RADAR suite of solutions to meet the growing needs of our advertisers, we are thrilled to team up with Tamoco to integrate Out-of-Home media and retargeting solutions capability into our solutions."
Clear Channel Outdoor (CCO)
Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world.
Identify and segment audiences based on common preferences
Target based on key consumer interests such as
Interests category (sports, lifestyle etc)
Specific interest (football, high street stores)
Segmentation based on verified place visits, for example:
Visited a venue with a time period
Visited a specific venue a number of times in a time period
Visited a category of venue
Visited a brand of venue
Segmentation can be applied based on demographics that go beyond age and gender