Measurement

Segments – Persona

Methodology: Unique Devices
Accuracy: Depends on use case
Scale: ⭐️⭐️⭐️⭐️⭐️
Regions: 🌎
Industries: Advertising

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segment-persona

Tamoco’s Visitors methodology is industry-leading in terms of accuracy and scale. With over 200m global devices we have a wide and diverse panel with high-frequency data across over 180 countries.

Our Segments are a robust set of verified devices that can be activated in a number of online platforms, adtech solutions, and data marketplaces. With near real-time data, our segments are fast and reliable for a wide range of use cases.

For this product, based on a specific persona, such as gym-goers, we can deliver a number of devices that are verified as visiting a set of POI or other locations. This is done using our advanced unique devices methodology to ensure superior accuracy and verification scores.

Who is this for (example): Big brands, agencies, marketplaces

Example use cases: Detailed segmentation

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Related Work

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Tamoco is now part of pass_by

Some select assets of tamoco have been acquired by pass_by, a leader in the geospatial world, in a commitment to redefining standards through AI-driven intelligence and ground truth verification.

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