Building the world's largest proximity network
Understand the offline world with location.
We're helping brands, marketers and advertisers to connect and understand their audiences using location. By connecting the offline world to online our network makes it possible to create truly omnichannel marketing solutions. We're building the world's largest proximity network to create mobile solutions for brands and marketers.
Drive audiences to your venue or store. Reach them with tailored content that is relevant and proven to increase conversion rates.
The marketing industry is concerned about the rise in ad blocking, and rightly so. But by utilising mobile proximity marketing, it’s possible to provide valuable, contextual content that won’t spook users into blocking your ads.
As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits.
Advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving.
Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users
Adding location to your mobile app will improve engagement and drive downloads.
Attribution is a word that is thrown around quite a lot at the moment in retail marketing. If your business is investing in mobile marketing, then you may have heard it discussed in your marketing plan.
Retail brands - retail uses for mobile location based push notifications
We’ve shared 5 steps to help understand what a proximity campaign is and how they work.
How will retail adapt to the current challenges facing brick and mortar stores?