Let Geospatial redefine your marketing Build real-world audiences, and measure the impact of your campaigns. Get In Touch Find Integrations Location-based marketing that’s tried and tested. We’ve been running successful location-powered marketing campaigns with some of the world’s largest agencies & brands. Get in touch “As we continue to evolve our CCO RADAR suite of […]
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What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]
OOH advertising as you know it is no longer. New developments in the OOH space are fuelling innovation that is transforming the medium into a powerful tool for marketers of all persuasions. We’re spending more time than ever outside the home. Around 70% of our time is spent outdoors. Because of this out of home […]
Audience segmentation is easier with location. And now it’s directly available in your DMP and other media buying solution.
Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement. For these applications to prosper the data that underpins them needs to be accurate. This is not […]
The retail industry is evolving rapidly. The way that consumers shop is changing. The line between online and offline is blurring and more retailers are adopting a data first strategy, helping to understand how their customers are behaving and ensuring that they can match the right person the best product. Retail data analytics is the […]
So as a marketer you want to know how location-based marketing can help you to reach your marketing goals? It’s time to take a serious look at location. Big data is tearing up the rulebook in a number of different industries. This trend continues with data-driven marketing becoming the new normal. Mobile has changed many things, but […]
There’s no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives. IoT, location data, location intelligence, big data. Whatever your name […]
There have been issues with data accuracy in mobile targeting in the past. Targeting the right person in the best moment is still the appropriate goal for marketers. But to do this effectively, the data that fuels campaigns must be reliable. If marketers don’t work from reliable data sets then the information is useless, and […]
Let’s get stuck in with a definition. Location-based marketing is the practice of using physical location to inform and optimize advertising, communication, targeting, loyalty and attribution. This sometimes also known as location-based advertising or proximity marketing. At the most basic level, it means creating a one-to-one relationship with the customer. Emphasis is placed on communication in […]