As privacy regulations and browser changes continue to reshape digital marketing, advertisers are facing increasing challenges in accurately measuring the performance of their Google Ads campaigns. Traditional tracking methods — particularly browser-based pixels — are losing reliability due to factors like cookie restrictions, iOS14 updates, and the growing use of ad blockers. For marketers relying […]
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71% of B2B marketers calculated ROI, whereas 48% of B2B organizations needed more time to estimate performance. ROI is tricky to gauge relative to what marketers want to attain with the marketing strategy. Nevertheless, most marketers don’t rate the ROI of their efforts. Maybe you ran a campaign for a company and earned a big […]
It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade? A definition of geofencing in […]
Out of home advertising reaches people in the physical world — on billboards, transit networks, street furniture and digital screens — and it is one of the few advertising channels consolidating rather than fragmenting. Digital formats have taken a steadily rising share of OOH budgets, and programmatic buying has made real-world inventory as addressable […]
It seems that you can’t go anywhere in the world of online advertising at the moment without the conversation moving onto the role of advertising cookies, and what the future holds. With the implementation of GDPR last year, the California Consumer Privacy Act coming into play in 2020, the cookie has come under increasing pressure. […]
This guide will tell you everything that you need to know about location data: Introduction The global adoption of smartphones has grown at incredible speed in the last decade. Mobile devices are a powerful tool for understanding the aggregated behavior of consumers. Understanding device location opens doors to a wide range of use cases that […]
Online programmatic advertising is a huge, multi-billion dollar per year industry. Ad spend in this area is expected to reach over $300 billion next year. As well as this, other forms of online advertising are expecting similar growth. The ease of programmatic ad buying and the vast growth of the market has lead to a […]
Marketing & AdvertisingNews Tamoco’s Accurate US Segments Available In LiveRamp & Adsquare by James Ewen August 6, 2020 Marketing & Advertising Everything You Need To Know About Attribution by James Ewen June 26, 2020 Marketing & Advertising What is Geofencing? Best Guide To Using Geofencing In 2020 by James Ewen February 17, 2020 Featured Business […]
Geo measurement, as a service. Identify visitors, measure ROI and master attribution. Get in touch Trusted by companies like ROI, for the real-world Our leading measurement product lets you look at attribution and understand the relation between A and B. Get in touch Visits Uplift Measure the uplift effect that your advertising has on real-world […]
New Check out our data catalog The experts in Geospatial Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Get in touch Phone Global Device Audience Circle Daily events Airplay-video Countries Our […]