Last Updated on September 15, 2022 by James Ewen
Machine learning is a technology used in various industries to improve efficiency and decrease costs. In the world of fraud detection, machine learning can be used to detect fraudulent behavior patterns. About 47% of businesses have experienced online fraud losing an estimated 42 billion USD. This article will explore the role that machine learning plays in fraud detection and how it’s helping businesses stay ahead of criminals.
What is machine learning?
Machine learning involves constructing and studying algorithms that can learn from and make predictions on data quality. These algorithms are used in various fields, including computer vision, natural language processing, and bioinformatics.
Machine learning is closely related to computational learning theory, which deals with the mathematical properties of learning algorithms. In recent years, machine learning has been successfully applied to various tasks, such as facial recognition, spam filtering, and drug discovery. As the field continues to grow, machine learning will likely have an increasingly important role in our lives.
What is fraud detection?
Fraud detection is the process of identifying potential instances of fraud to prevent them from occurring. There are many types of fraud, but some common indicators include unusual behavior patterns, discrepancies between the information provided and records held, and attempts to conceal information.
Fraud detection can be challenging as criminals try to devise new ways to defraud businesses and individuals. However, staying vigilant, utilizing fraud detection software, and keeping up-to-date with the latest trends makes it possible to detect and prevent fraud before it occurs.
Studies have shown that machine learning algorithms help reduce fraud by up to 96% accuracy in detecting fraudulent activities in e-commerce businesses. Below we describe the ways to detect fraud with machine learning.
Ways in which machine learning is used in fraud detection
Some ways in which machine learning is used in fraud detection include:
1) Analyzing transaction data to find unusual patterns that may indicate fraud
Most businesses nowadays use transaction data to detect fraud. This is done by training a machine learning model to recognise unusual patterns in the data that may indicate fraudulent activity.
The model is then used to score new transactions, with a high score indicating a potentially fraudulent transaction. Businesses can then take appropriate action to prevent losses, such as contacting the customer or freezing the account. This method of detecting fraud is highly effective and is used by many major businesses.
However, training the model requires a significant amount of data and may not be suitable for smaller businesses. Additionally, fraudulent activity can evolve over time, so the model must be regularly updated to ensure it remains effective.
2) Monitoring social media for signs of identity theft or account takeover
With the increasing popularity of social media, more and more people are sharing personal information online. This makes it an attractive target for criminals looking to commit identity theft or take over someone’s account. However, you can take steps to protect yourself from these threats.
One of the most effective is to monitor your social media accounts for signs of fraud. This can be done manually, but some tools use machine learning to detect abnormalities in your activity. By keeping an eye out for signs of identity theft or account takeover, you can help protect yourself and your online presence.
3) Detecting fake reviews and clickbait
In the age of online reviews, it’s important to tell the difference between a real, honest review and a fake one. Unfortunately, with the rise of clickbait and other forms of misinformation, it can be difficult to know what to believe. That’s where machine learning comes in.
By analyzing patterns in data, machine learning algorithms can help to identify fake reviews and clickbait. For example, fake reviews are often shorter and use less complex language than real ones. They may also contain more repetition and Superlatives.
Clickbait headlines often use certain keywords and phrases, such as “You Won’t Believe What Happens Next” or “This Video Will Change Your Life.” By identifying these patterns, machine learning can help us sift through the noise and find the information we’re looking for.
4) Finding plagiarized content
Machine learning has been used to develop plagiarism detection systems. A plagiarism detection system typically compares a piece of text to a database of known sources. If the system finds enough similarity between the two, it will flag the text as being potentially plagiarized. However, false positives are a common problem with this approach.
To address this issue, some plagiarism detection systems use machine learning to improve their accuracy. By training a machine learning algorithm on a large dataset of known plagiarized and non-plagiarized content, the algorithm can learn to better distinguish between the two.
As a result, these systems are much more accurate at identifying plagiarized content. Machine learning is thus playing an important role in the fight against plagiarism.
5) Spotting fraudulent insurance claims
Insurance fraud is a serious problem that costs billions of dollars every year. With the rise of machine learning, it is becoming increasingly easier to detect fraudulent claims.
By analyzing past claims data, machine learning algorithms can identify patterns indicative of fraud. For example, one common type of fraud is known as “staged accidents.” This involves deliberately causing an accident to collect insurance money.
By flagging claims that share certain characteristics with known staged accidents, machine learning can help to identify possible fraud. In this way, machine learning plays an important role in the fight against insurance fraud.
6) Identifying money laundering schemes
Machine learning can be extremely helpful in identifying money laundering schemes. Money laundering schemes are often complex and difficult to detect, but machine learning algorithms can sift through large amounts of data to identify patterns that may indicate illegal activity.
Machine learning, for example, can be used to identify unusual patterns of financial transactions, such as sudden large transfers of money or multiple transfers to different accounts in different countries. By flagging these suspicious transactions, machine learning can play a key role in detecting and preventing money laundering.
7) Detecting spam emails and phishing attacks
Machine learning is increasingly being used to detect spam emails and phishing attacks. Machine learning algorithms can identify patterns indicative of spam or phishing activity by analyzing large volumes of data. For example, common indicators of spam emails include suspicious sender addresses, unusual subject lines, and excessive use of marketing language.
Phishing emails often contain misspellings or grammatical errors and links to illegitimate websites. By flagging these emails as potentially harmful, machine learning can help protect users from being exposed to scams or malware.
8) Preventing credit card fraud
When it comes to credit card fraud, machine learning can flag suspicious activity, such as unusual spending patterns or attempts to use a stolen card.
In addition, machine learning can be used to verify the identity of cardholders, making it more difficult for criminals to use stolen cards. By harnessing the power of machine learning, banks and other financial institutions can more effectively prevent credit card fraud.
9) Detecting tax evasion
Machine learning is a valuable tool for detecting tax evasion. By analyzing large data sets, machine learning algorithms can identify patterns indicating fraudulent activity. For example, a business that suddenly starts reporting large amounts of cash income after years of mainly reporting credit card sales may be trying to evade taxes.
Machine learning can also identify unusually high or low values in financial data, suggesting that someone is trying to manipulate the numbers. In addition, machine learning can be used to flag taxpayers who have failed to report all of their income or who have reported income from sources known to be associated with tax evasion.
Using machine learning to flag potential tax evasion cases, authorities can more effectively target their resources and improve compliance with tax laws.
10) Machine learning can quickly process large amounts of data, something that would be impossible for humans to do manually
Financial institutions process millions of transactions daily, and it would be impossible for humans to review each one for signs of fraud manually. However, machine learning algorithms can be trained to identify suspicious activity quickly.
By analyzing patterns in data, these algorithms can learn to flag irregularities that may indicate fraudulent behavior. As a result, machine learning is increasingly important in protecting our financial systems from fraudsters.
11) It can help identify patterns in data that humans might miss
By analyzing large data sets, machine learning algorithms can identify patterns that humans might miss. For example, a pattern of small purchases followed by a large purchase might indicate fraud, while an individual purchase might not.
Machine learning can also identify clusters of suspicious activity, which human analysts can investigate further. In many cases, the added speed and accuracy of machine learning can help to improve the efficiency of fraud detection processes.
Machine learning plays a critical role in fraud detection. By understanding how machine learning works, businesses can use it to their advantage to detect and prevent fraudulent activity. We’ve seen how machine learning can identify patterns in data that would otherwise be difficult or impossible for humans to spot.
James is the head of marketing at Tamoco