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Tamoco OOH documentation – Setup & Delivery

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Tamoco OOH documentation – Setup & Delivery

March 10, 2022

For OOH campaigns, Tamoco must be provided with us with a list of billboards related to the campaign. In case, some of the billboards are digital, Tamoco will also need a list of spotlogs. 

This information should be sent to Tamoco in a strict format. This format can be seen in the tables below and via the embedded CSV files.

Failure to provide the correct information (as listed below) can lead to errors in processing and will incur increased processing costs for OOH campaigns.

For any more queries or uncertainties regarding OOH campaigns, please contact your Tamoco account manager.

 

Billboards list

COLUMN DESC
CAMPAIGN_ID The campaign identifier provided by customer
CAMPAIGN_NAME The campaign name provided by customer
SCREEN_ID The screen identifier provided by customer
LATITUDE The latitude of the screen. The more precise the more accurately Tamoco can measure exposure
LONGITUDE The longitude of the screen. The more precise the more accurately Tamoco can measure exposure
FACING [Optional] The orientation of the screen (N,S,SE…). The screen facing give us the ability to consider the User’s bearing 
RADIUS [Optional] The default viewshed estimated by customer in meters. The radius will help us determine the maximum distance of the viewshed
FORMAT [Optional] The size of the billboard, not in use at the moment by Tamoco. give Tamoco the ability to add priority based on user motion. Where a billboard is aiming at the road we will target driving users, where billboards is at a bus station, we will pay more attention to the users stationing nearby for example.
START_DATE Campaign starting date in ISO format
END_DATE Campaign ending date in ISO format
TYPE [Optional] The type of the billboard, at the moment TM recognise 2 types (Static, Digital)

For an example CSV of this format please click here.

 

Spotlogs list

COLUMN DESC
TABID The screen identifier provided by customer
DATE Date in ISO where the Ad was displayed on the screen
TIME Time of the Ad display (ISO format). Time is Local time by default
TIME_IS_UTC By default = FALSE. But in case the customer wants to send Tamoco Time in UTC
SPOTDURATION The number of seconds the Ad was displayed

Tamoco added an extra boolean field  “TIME_IS_UTC” to the template to avoid any misunderstanding in the time format.

For an example CSV of this format please click here.

 

Delivery output 

Taxonomy can be changed by the customer if needed. Tamoco will return the following data (screen info can also be added):

COLUMN DESC
DEVICE_ID The device ID exposed to the billboard
CAMPAIGN_ID The campaign identifier provided by customer
CAMPAIGN_NAME The campaign name provided by customer
HIT_TIME Local time of the exposure in 10 digit Unix
WEEK_NUMBER Week number as week 1 the first week of the campaign
SCREEN_ID The screen identifier provided by customer
MONDAY_OF_THE_WEEK Monday of the delivery week
EXPOSURE_SCORE The probability score of the impression
COUNTRY The country of the screen
SCREEN_TYPE The type of the billboard (Static, Digital)

For an example CSV of this format please click here.

 

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