Many businesses don’t realize that the secret to marketing success lies in simple customer data. The technology in search ads and social media marketing campaigns can allow businesses to see who is interacting with their business, when, and where. Once you know where a potential customer is coming from, you can use that data to significantly increase audience interaction, which turns into higher profits. Don’t ignore the small dots on the map! They can tell you exactly how to engage with your customers for higher profits and better success.
Product Personalization
A customer’s needs can vary significantly depending on their location. A customer in Mexico isn’t likely looking for winter clothing in July, but a person in Alaska might be more interested. Combining location data with the best weather API can help your business tailor advertisements based on what is going on in their location. Weather isn’t the only information user location provides; dominant culture, nation-specific holidays, regional illnesses, nearby landmarks and amenities, age demographics, gender demographics, and even race demographics can help businesses know their audiences better. If users in a certain location tend to prefer a specific product type, you’ll understand how to market that type to those audiences. The more effective the marketing, the better your sales are.
Targeting Local Customers
If your business requires customers to visit in person, you can use location data to your advantage. You can see what local customers are interested in right on your website and social media. If no local customers are visiting your website, it’s a major clue that current marketing efforts aren’t driving local traffic. Targeted advertisements can also be sent to customers in a certain location on social media, which increases the likelihood of drawing in more physical foot traffic. This type of advertising is excellent for restaurants, hotels, doctors, lawyers, and any business with a physical location.
Advertisement Timing
Sending an advertisement out at three AM isn’t likely to gain much traction. When you know where your audience is located, you’ll be able to time your promotions and ad posts to when they are most likely to be awake and active on platforms where they’ll see them. When you know most of your customers’ locations, you will be able to tailor messages for local holidays and events to connect with them better and gain more relevant attention.
Tailored Inventory Management
Location matters when it comes to customer purchases. Not all locations will be interested in certain products. When you know who is purchasing what in which location, you can make more educated supply chain decisions and avoid selling out or overstocking specific goods. Reducing shipping delays and out-of-stock frustration can help you make more money.
Relevant Keyword Research
Your business can pay attention to customer location to rank higher on search engines When you know where your traffic is located, you can use location-specific keywords to place your business at the top of their search page when they are looking for goods or services you sell. When your website or social media is appropriately localized, you’re more likely to show up in searches for services near the user as well. Use customer location combined with relevant industry keywords to scoot past your competition and be the first business customers see on their phones and computers.
Marketing Budget Insight
Spending a ton of marketing efforts to target a location that isn’t receptive to your business can waste time and money. You should always try to draw in larger audiences, but if you know where your marketing is already effective, you can make more informed decisions on where to spend your marketing budget. You can gain a marketing advantage where you’re already popular, or invest in tackling a newer market. Either way, you’ve got data on your side to make things easier and more efficient.
Identifying Similar Audiences
If you know that certain customers from certain locations always behave a certain way, you can create customer personas to help your marketing efforts go farther. These personas can help other members of your team write, create, and time ads based on their preferences, time zone, and purchase behavior. These personas can also be used to track similar customers in that location to help target more ads to more parties who are likely to be interested.
Conclusion
You may think that any kind of website traffic or ad interaction is good, no matter where they’re from. While you’re not completely wrong, neglecting important data like a customer’s location can significantly impact the effectiveness of your marketing campaign and customer acquisition efforts. You can get to know your customers’ local weather patterns, cultural events, nearby attractions, and thriving industries to help your business make more relevant ads and product decisions. If you want to use customer location data more, you can start with ad analytics platforms like Google Analytics and social media ad campaigns to see where your traffic is coming from. When you use data, you’re using fact-based approaches to skyrocket your business to success.
Interlinking Opportunities
From (https://www.tamoco.com/blog/5-impressive-examples-of-data-driven-marketing-done-right/) with the anchor customer location marketing
From (https://www.tamoco.com/blog/geotargeting-marketing-campaigns-examples/) with the anchor using customer location

James is the head of marketing at Tamoco