Medición

Geo measurement, as a service. Identify visitors, measure ROI and master attribution. Get in touch Trusted by companies like ROI, for the real-world Our leading measurement product lets you look at attribution and understand the relation between A and B. Get in touch Visits Uplift Measure the uplift effect that your advertising has on real-world […]

Inicio Tamoco

Join the location revolution, with powerful geospatial data We’re building the world’s most advanced Geospatial product, putting the where when and why into location. Speak to a data expert Helping businesses understand the where what and when of the real-world Global audience Countries Tamoco is a data-privacy-aware geospatial company that accurately understands device location with […]

Nuestra metodología

New Check out our data catalog The experts in Geospatial Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Get in touch Phone Global Device Audience Circle Daily events Airplay-video Countries Our […]

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Marketing y publicidad

In-housing programático - ¿Qué pasa con los datos programáticos?

Programmatic advertising spending now accounts for more than 80% of digital ad spending. This spend is increasingly being moved in-house. When surveyed, 35% of brands had, to some extent, reduced the role of agencies. Over the last few years, marketers have developed this in-house programmatic media buying so that it makes use of first, second, […]

Categorías
Marketing y publicidad

Qué es Bidstream geolocalización - Por qué es inexacto e impreciso

What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]

Categorías
Marketing y publicidad

Datos de la primera parte, datos de la segunda parte, datos de la tercera parte - ¿Cuál es la diferencia?

Introduction   Data is changing everything. Data is everywhere. Over 2.5 quintillion bytes of data are created every single day, and it’s only going to grow from there. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. For marketers, this is an awful lot of data […]

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Marketing y publicidad

Tendencias en Digital Out Of Home (DOOH) - Qué esperar en 2021

OOH advertising as you know it is no longer. New developments in the OOH space are fuelling innovation that is transforming the medium into a powerful tool for marketers of all persuasions. We’re spending more time than ever outside the home. Around 70% of our time is spent outdoors. Because of this out of home […]

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Noticias

Tamoco y Audiens llevan la segmentación por ubicación a las plataformas publicitarias

Tamoco anuncia una nueva asociación con Audiens para ofrecer segmentos precisos basados en la localización en las principales plataformas de publicación de anuncios

Categorías
Data Marketing & Advertising

Utilizar la segmentación de la audiencia por ubicación directamente en su DMP

Audience segmentation is easier with location. And now it’s directly available in your DMP and other media buying solution.

Acerca de Tamoco

About Tamoco Changing the location game.   Location intelligence you can trust Global audience POI Tamoco is a data-privacy-aware geospatial company that accurately understands device location with unprecedented accuracy. Our leading-edge ML algorithm aims to enhance location accuracy and provide reliable geospatial data without compromising user privacy. Discover our methodology OUR MISSION Redefining the where […]