Personalization is one of the most exciting areas in the world of advertising and marketing. Today’s consumers expect a much higher level of customization, with companies like Netflix and Spotify raising the bar in terms of what the average consumer expects. In a year with the advent of GDPR – it’s reassuring to realize that […]
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Thailand is a destination appreciated by many foreigners. The contrast of cultures and behaviors amazes and forces citizens of other countries to join the celebration of life and resort lifestyle. Here the ancient temples neighbor exotic shows, and daytime spiritual practices are replaced by grandiose night discos. Mild climate, endless beaches and low cost of […]
Geolocation tracking has become a ubiquitous feature in modern applications and services. It allows companies to gather customers’ location-based data to improve user experience and offer more personalized services. However, with the implementation of the General Data Protection Regulation (GDPR) in the European Union (EU), companies that collect, process, use, or share geolocation data must […]
Audience segmentation is easier with location. And now it’s directly available in your DMP and other media buying solution.
The optimization of modern workflows depends heavily on technology. But a sluggish and unresponsive computer might prevent you from being productive, costing you precious time and possibilities. You may have realized that your MacBook isn’t operating as effectively as it once did if you’re a business professional. It can be annoying, but the good news […]
Jobs are needed by everyone who is a part of the economy, and business can be made anywhere, which is why the world of recruitment is slowly becoming so advanced as technology evolves. Artificial intelligence is gaining popularity across the board through AI-powered job search sites like Lensa. The reason it has gained so […]
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Property in Dubai for investments
Dubai is a thriving metropolis in the desert, an international resort, and a developed technological and economic center of the UAE. For those who can afford a relaxed lifestyle, Dubai offers genuine estate and all the conditions for living and recreation. You can buy three-bedroom apartments in Dubai in luxury new developments ready to move in. They […]
Mobile app design Principles of good mobile app UI Consistency A key component of good mobile UI is consistency. Designing an intuitive experience is fundamental to creating an engaging app. Familiarity Keep an app consistent requires the right balance of familiar screens and using known experiences to reduce the learning curve required to […]
The finance industry is a highly competitive space. It faces a new generation of disrupting banks and regulations. It’s an industry that needs to utilise big data to drive personalisation, boost customer loyalty, security and fuel everyday investment decisions. The financial services industry has always been at the forefront of technical innovation. The availability of […]
Your mobile app has launched or is getting close to it. This is excellent news, but the work doesn’t end there. Teams must also find ways to grow the app’s visibility and get users. The key to growing a mobile app’s audience is through App Store Optimization (ASO). When putting together an ASO strategy, it’s […]