There have been issues with data accuracy in mobile targeting in the past. Targeting the right person in the best moment is still the appropriate goal for marketers. But to do this effectively, the data that fuels campaigns must be reliable. If marketers don’t work from reliable data sets then the information is useless, and […]
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Let’s get stuck in with a definition. Location-based marketing is the practice of using physical location to inform and optimize advertising, communication, targeting, loyalty and attribution. This sometimes also known as location-based advertising or proximity marketing. At the most basic level, it means creating a one-to-one relationship with the customer. Emphasis is placed on communication in […]
The big data analytics space is growing at an alarming rate. We’re all increasingly connected through our mobile devices. This growth has provided huge amounts of data around audiences and how they behave. What kind of competitive advantage can we expect to see from this location data going forward? Location data is rising in importance. But there […]
Mobile advertising is growing incredibly fast. Smartphone adoption has never been higher. Accordingly, marketers are adopting a mobile-first approach. As marketers look to target audiences on mobile devices, they will need to adapt to stay effective at targeting the right person, with the right message at the right time. Mobile targeting is set to pass other […]
How to engage with your mobile app users and rank higher in the App Store. Location can improve app engagement. Creating a valuable relationship with your app audience should be the upmost priority for app developers. There’s no quick fix to acquiring millions of users, ranking highly and generating huge income than creating a great, […]
From location to movement – why brands should pay attention. As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate. What are location signals? Location signals are useful for many different kinds of […]
Retail brands can utilise location data in order to optimise their OOH advertising and gain offline attribution based on store visits. What is location data For retailers, it’s important to understand what is going on in and around your store. This kind of retail insight is already available for online adverts. You can tell how many people view […]
Brand advertising is changing thanks to location data. It’s becoming much more personal and the relationship between advertiser and consumer is evolving. Connecting the offline and the online Location data is leaving its mark on marketing and advertising. Huge amounts of data on what goes on in the offline world is allowing brands to change […]
Adding location to your brand’s mobile app will improve engagement and drive downloads. As an app publisher, it’s important to keep your audience interested and engaged. Nobody wants to slip into a folder on the third page of the home screen. To keep users fascinated by your app, it’s crucial that you provide them with content that […]
If you’d like to know more about mobile proximity marketing, then you’re in the right place. We’ve put together 5 key steps for mobile marketing success. Step 1 – What are you trying to promote? This is where you’ll develop a better understanding of your product. If you’ve previously run campaigns with Tamoco you’ll already have […]